{"id":75591,"date":"2024-01-08T09:14:29","date_gmt":"2024-01-08T16:14:29","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?page_id=75591"},"modified":"2025-04-28T14:58:38","modified_gmt":"2025-04-28T20:58:38","slug":"fractional-cmo-ebook","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/fractional-cmo-ebook\/","title":{"rendered":"Fractional CMO+ Model eBook"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\" data-id-d=\"1\" data-img-style=\"width: 100%;\" data-dynamic-link=\"thrive_global_shortcode_url\" data-shortcode-id=\"0\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/15921-New-logo-Final-Transparent_White.png\" height=\"592\" width=\"1651\" alt=\"Duct Tape Marketing White Logo\" style=\"width: 100%;\"><\/img><\/a><span><img loading=\"lazy\" decoding=\"async\" alt=\"Fractional CMO Model ebook by John Jantsch &amp; Sara Nay\" data-id=\"78599\" width=\"539\" data-init-width=\"1200\" height=\"683\" data-init-height=\"1520\" title=\"Fractional CMO Model ebook by John Jantsch &amp; Sara Nay\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/05\/Fractional-CMO-ebook-3D-Graphic.png\" data-width=\"539\" style=\"aspect-ratio: auto 1200 \/ 1520;\" data-link-wrap=\"true\" data-height=\"683\"><\/span><span style=\"\">Stop trading time for money.<\/span><span style=\"\"><span style=\"\"><span style=\"--tcb-text-highlight-color: transparent !important;\"><\/span> <\/span><\/span><\/p>\n<h1 style=\"text-align: left;\">Free Yourself &amp; Your Business with the Fractional CMO Agency Model<\/h1>\n<p>Download this eBook and position your consultancy as a high-value fractional CMO agency to win back your freedom and secure reliable recurring revenue.<\/p>\n<h4 style=\"text-align: left;\"><span style=\"font-weight: normal;\">As seen in<\/span><\/h4>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69921\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"the huffington post\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/the-huffington-post.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69922\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"MSNBC\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/MSNBC.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69923\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"Bloomberg\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Bloomberg.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69924\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"inc\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/inc.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69925\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"cnn money\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/cnn-money.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69926\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"usa today\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/usa-today.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69927\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"entrepreneur\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/entrepreneur.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69928\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"fastcompany\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/fastcompany.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69921\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"the huffington post\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/the-huffington-post.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69922\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"MSNBC\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/MSNBC.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69923\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"Bloomberg\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Bloomberg.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69924\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"inc\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/inc.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69925\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"cnn money\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/cnn-money.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69926\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"usa today\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/usa-today.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69927\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"entrepreneur\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/entrepreneur.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"69928\" width=\"105\" data-init-width=\"300\" height=\"116\" data-init-height=\"116\" title=\"fastcompany\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/fastcompany.png\" data-width=\"105\" style=\"aspect-ratio: auto 300 \/ 116;\"><\/span><\/p>\n<h3 style=\"\"><strong>Recurring Revenue<\/strong><\/h3>\n<h3 style=\"\"><strong>Premium Fees<\/strong><\/h3>\n<h3 style=\"\"><strong>Systemized Scaling<\/strong><\/h3>\n<h3 style=\"text-align: left;\">What You&#8217;ll Discover:<\/h3>\n<ul>\n<li style=\"\"><span style=\"\">Learn a proven system to generate over 6+ figures in annual recurring revenue<\/span><\/li>\n<li style=\"\"><span style=\"\">Position yourself to attract premium clients<\/span><\/li>\n<li style=\"\"><span style=\"\">Increase profit margins dramatically through packaged services<\/span><\/li>\n<li style=\"\"><span style=\"\">Automate lead generation and conversion through our framework<\/span><\/li>\n<li style=\"\"><span style=\"\">Systemize delivery so you can focus on high-level strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"duct tape marketing fractional CMO method ebook\" data-id=\"75680\" width=\"522\" data-init-width=\"1200\" height=\"462\" data-init-height=\"1063\" title=\"fractional-cmo-mockup---open\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2024\/01\/fractional-cmo-mockup-open.png\" data-width=\"522\" data-height=\"462\" style=\"aspect-ratio: auto 1200 \/ 1063;\" ml-d=\"0\" mt-d=\"-1.0190000000000055\" center-h-d=\"false\" ml-m=\"0\" mt-m=\"0\"><\/span><\/p>\n<h3 style=\"text-align: center;\">Maximize Recurring Revenue with the Fractional CMO Agency Model<\/h3>\n<h3 style=\"text-align: center;\"><em><span style=\"font-weight: normal;\">Just $4.99<\/span><\/em><\/h3>\n<h2 style=\"\"><strong>A Note From The Authors<\/strong><\/h2>\n<p>John Jantsch &amp; Sara Nay<\/p>\n<p style=\"\">We&#8217;ve worked with hundreds of marketing agencies over the past 28+ years. In that time, we&#8217;ve refined a proven framework centered around strategy and our Fractional CMO Agency model that enables consultancies to secure reliable recurring revenue while making a bigger impact.This wasn&#8217;t built overnight. It&#8217;s the result of over two decades of testing, iterating, learning from clients, and seeing what works in the real world of marketers and business owners.Through our Fractional CMO Agency model, we&#8217;ve helped countless agencies break out of the cycle of trading time for money and instead build marketing machines that run even when they step away.The Fractional CMO Agency guide shares the exact, step-by-step blueprint we&#8217;ve developed that allowed one founder to generate over $5 million a year in recurring revenue. Another agency owner went from $300k to $1 million in just 12 months.We stand behind this model because we&#8217;ve seen the results firsthand. We want to help other passionate marketers grow agencies that make a difference while enjoying flexibility and financial success.We believe this guide provides the roadmap for incredible growth and freedom, and we can&#8217;t wait for you to discover the possibilities.<\/p>\n<p style=\"\"><em>-John Jantsch &amp; Sara Nay<\/em>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">This eBook is a necessary read for&#8230;&nbsp;<\/h2>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"75\" height=\"75\" title=\"3\" data-id=\"67256\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/11\/3.png\" style=\"aspect-ratio: auto 630 \/ 630;\" data-width=\"75\" data-height=\"75\" data-init-width=\"630\" data-init-height=\"630\"><\/span><\/p>\n<p style=\"color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\"><strong>Marketing consultants,coaches or strategists<\/strong><\/p>\n<p style=\"\">Who are tired of chasing down client after client. This repeatable system is the answer to attracting and retaining ideal clients.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"75\" height=\"75\" title=\"2\" data-id=\"67263\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/11\/2.png\" style=\"aspect-ratio: auto 630 \/ 630;\" data-width=\"75\" data-height=\"75\" data-init-width=\"630\" data-init-height=\"630\"><\/span><\/p>\n<p style=\"color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\"><strong>Corporate start-ups &amp; freelancers<\/strong><\/p>\n<p style=\"\">Who are ready to take the jump into your own practice. This is your proven fast start roadmap.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"75\" height=\"75\" title=\"4\" data-id=\"67262\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/11\/4.png\" style=\"aspect-ratio: auto 630 \/ 630;\" data-width=\"75\" data-height=\"75\" data-init-width=\"630\" data-init-height=\"630\"><\/span><\/p>\n<p style=\"\">Agency owners<\/p>\n<p style=\"\">Tired of niche services like SEO or web design an the never-ending race to the pricing bottom &#8211; become a strategic partner with your clients and price goes down to the list.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"75\" height=\"75\" title=\"1\" data-id=\"67261\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/11\/1.png\" style=\"aspect-ratio: auto 630 \/ 630;\" data-width=\"75\" data-height=\"75\" data-init-width=\"630\" data-init-height=\"630\"><\/span><\/p>\n<p style=\"\"><strong>Fractional CMOs<\/strong><\/p>\n<p style=\"\">Who wish to stop competing on low priced project work and start a real business with processes designed to help you grow and scale.<\/p>\n<p style=\"color: var(--tcb-color-8) !important; --tcb-applied-color: var$(--tcb-color-8) !important; text-align: center;\"><strong>Any forward thinking marketer&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\">Who is ready to take the next step in their business and start thinking big-picture and scale.<\/p>\n<h2 style=\"text-align: center;\"><strong>With 28+ years of proven success, 1000s of happy agencies, and millions of dollars in revenue this Fractional CMO Agency Model can help you <span style=\"text-decoration: underline;\">charge $4,000 &#8211; $12,000 a month PER client!<\/span><\/strong><\/h2>\n<p>This comprehensive 50+ page guide will walk you through every aspect including ideal customer identification, service packaging, automated lead gen, team building, and long term client retention<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li style=\"text-align: left;\">Why the fractional CMO model is the future of marketing consulting<\/li>\n<li style=\"text-align: left;\">How to craft a compelling value proposition and position your services<\/li>\n<li style=\"text-align: left;\">Strategies for packaging and pricing your fractional CMO offerings<\/li>\n<li style=\"text-align: left;\">Lead generation tactics tailored for marketing agencies<\/li>\n<li style=\"text-align: left;\">Steps for converting more leads into high-value clients<\/li>\n<li style=\"text-align: left;\">Approaches to build a talented team to support your agency\u2019s growth<\/li>\n<li style=\"text-align: left;\">The importance of intentionally building your company culture<\/li>\n<li style=\"text-align: left;\">Tips for retaining clients and securing long-term partnerships<\/li>\n<\/ul>\n<p>What&#8217;s included?<\/p>\n<ul>\n<li>50+ pages of strategies and insights<\/li>\n<li>Real-world examples and case studies<\/li>\n<li>Access to our Fractional CMO Agency toolkit <em>(additional cost)<\/em><\/li>\n<li>Actionable strategies<\/li>\n<li>Expert insights honed by over 28+ years in the industry<\/li>\n<\/ul>\n<p>Whether you\u2019re looking to adapt your existing agency or launch a new fractional CMO consultancy, this guide will equip you with the knowledge to grow your business and become the go-to strategic marketing partner for your clients.<\/p>\n<p>Download the eBook now to learn the keys to scaling your agency with the fractional CMO model.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"--tcb-text-highlight-color: rgb(255, 255, 255) !important;\">We&#8217;ve helped scale thousands of agencies<\/span><\/h2>\n<h1 style=\"text-align: center;\">But Don&#8217;t Just Take Our Word For It<\/h1>\n<h2 style=\"text-align: center;\"><em>See what they have to say&#8230;<\/em><\/h2>\n<h2 style=\"color: rgb(255, 255, 255) !important; --tcb-applied-color: #ffffff !important;\">\u201cI started my business with tools from Duct Tape Marketing, so almost all my growth can be directly or indirectly attributed to the network somehow.&#8221;<\/h2>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"53235\" width=\"110\" data-init-width=\"288\" data-init-height=\"288\" title=\"Dean Heasley\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/10\/Dean-Heasley.jpg\" data-width=\"110\" style=\"aspect-ratio: auto 288 \/ 288;\" height=\"110\" data-height=\"110\"><\/span><\/p>\n<h2 style=\"text-align: left;\">Dean Heasley<\/h2>\n<p style=\"text-align: left; color: rgb(255, 255, 255) !important; --tcb-applied-color:#ffffff  !important;\">Nashville Marketing<\/p>\n<h2 style=\"color: rgb(255, 255, 255) !important; --tcb-applied-color: #ffffff !important;\">\u201cDuct Tape Marketing\u2019s resources have allowed us to sell more faster. Looking ahead, I see the potential for continuous growth as we can now sell standalone services that lead to retainer clients.\u201d<\/h2>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"Tina Smith\" data-id=\"71659\" width=\"110\" data-init-width=\"800\" data-init-height=\"800\" title=\"Tina Smith\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/Tina-Smith.jpeg\" data-width=\"110\" style=\"aspect-ratio: auto 800 \/ 800;\" height=\"110\" data-height=\"110\"><\/span><\/p>\n<h2 style=\"text-align: left;\">Tina Smith<\/h2>\n<p style=\"text-align: left; color: rgb(255, 255, 255) !important; --tcb-applied-color:#ffffff  !important;\">Founder Creative, LLC<\/p>\n<h2 style=\"color: rgb(255, 255, 255) !important; --tcb-applied-color: #ffffff !important;\">\u201cThe Duct Tape Marketing system has tremendous knowledge and experience, all backed by data. For those seeking results, the value is recognized almost immediately. It was a no-brainer&#8230;&#8221;<\/h2>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"Robert Talac\" data-id=\"71660\" width=\"110\" data-init-width=\"225\" data-init-height=\"225\" title=\"Robert Talac\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/Robert-Talac.jpeg\" data-width=\"110\" style=\"aspect-ratio: auto 225 \/ 225;\" height=\"110\" data-height=\"110\"><\/span><\/p>\n<h2 style=\"text-align: left;\">Robert Talac<\/h2>\n<p style=\"text-align: left; color: rgb(255, 255, 255) !important; --tcb-applied-color:#ffffff  !important;\">Fractional CMO<\/p>\n<h2 style=\"color: rgb(255, 255, 255) !important; --tcb-applied-color: #ffffff !important;\">&#8220;I was impressed with the level of resources and materials that were made available to us. The tools and templates only scratch the surface of what&#8217;s available inside.&#8221;<\/h2>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"71658\" width=\"110\" data-init-width=\"400\" data-init-height=\"400\" title=\"Agency Certification Intensive Certified - Jay Tickle\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/05\/Agency-Certification-Intensive-Certified-Jay-Tickle.jpeg\" data-width=\"110\" style=\"aspect-ratio: auto 400 \/ 400;\" height=\"110\" data-height=\"110\"><\/span><\/p>\n<h2 style=\"text-align: left;\">Jay Tickle<\/h2>\n<p style=\"text-align: left; color: rgb(255, 255, 255) !important; --tcb-applied-color:#ffffff  !important;\">Cover Craft Digital Marketing<\/p>\n<h2 style=\"color: rgb(255, 255, 255) !important; --tcb-applied-color: #ffffff !important;\">\u201cThe value from Duct Tape Marketing\u2019s training and materials was more than I ever expected. They provided tools that were not just practical but added real value to my business, shortening timelines and getting the information we need to do our jobs efficiently.\u201d<\/h2>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"Robin Morgan\" data-id=\"74395\" width=\"110\" data-init-width=\"450\" data-init-height=\"450\" title=\"Robin morgan\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/10\/Robin-morgan-2.png\" data-width=\"110\" style=\"aspect-ratio: auto 450 \/ 450;\" height=\"110\" data-height=\"110\"><\/span><\/p>\n<h2 style=\"text-align: left;\">Robin Morgan<\/h2>\n<p style=\"text-align: left; color: rgb(255, 255, 255) !important; --tcb-applied-color:#ffffff  !important;\">BGG Creative &amp; BGG West<\/p>\n<p style=\"color: white;\">\u00a9 <span style=\"font-family: 'Merriweather';\" id=\"current-year\">2025<\/span>, Duct Tape Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop trading time for money. Free Yourself &amp; Your Business with the Fractional CMO Agency Model Download this eBook and position your consultancy as a high-value fractional CMO agency to win back your freedom and secure reliable recurring revenue. As seen in Recurring Revenue Premium Fees Systemized Scaling What You&#8217;ll Discover: Learn a proven system [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":75680,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-75591","page","type-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fractional CMO+ Model eBook<\/title>\n<meta name=\"description\" content=\"The Fractional CMO+ Model ebook is based on 30+ years of expertise that has empowered thousands of agencies and fCMOs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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