{"id":7247,"date":"2010-12-02T07:06:07","date_gmt":"2010-12-02T13:06:07","guid":{"rendered":"http:\/\/ducttapemarketing.com\/blog\/?p=7247"},"modified":"2024-01-25T06:22:28","modified_gmt":"2024-01-25T13:22:28","slug":"how-to-create-a-content-lead-generation-system","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/","title":{"rendered":"How to Create a Content Lead Generation System"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/Content-Rules-Podcasts-Webinars-Customers\/dp\/0470648287\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2010\/12\/Content-Rules_3D_web_med.jpg\" alt=\"Content Rules\" width=\"266\" height=\"391\" \/><\/a>Everyone\u2019s talking about content these days and like it not you\u2019ve got to get in the publishing game. (<a href=\"http:\/\/www.amazon.com\/Content-Rules-Podcasts-Webinars-Customers\/dp\/0470648287\/\">Content Rules<\/a> &#8211; great book on the subject just out.)<\/p>\n<p>Of course this doesn\u2019t mean get the game just to play. The idea behind all of this content creation you\u2019re being asked to do is to use it to build your business in the long term \u2013 to get more leads and sales.<\/p>\n<p>The following systematic approach to content creation will help guide you in the most effective use of your limited time on the way to creating a momentum building content lead generation system.<\/p>\n<p><strong>Content Creation Strategy<\/strong><\/p>\n<p>Like all good systems and processes, your content lead system must start with strategy. With that in mind there are three very important concepts to consider<\/p>\n<ul>\n<li>The total body of work \u2013 think big picture when you think content. Pretend (or for real) that you are outlining a book about your entire subject of expertise. Now, as you think about content work through the outline and remember that are creating a body of work that may take months and years to finish.<\/li>\n<li>Purpose and repurpose \u2013 As you create content always think about the purpose you have in mind \u2013 drive traffic, get links, draw reaction \u2013 and the repurpose opportunities \u2013 blend several posts into an article, use it as seminar, create an ebook from a category of blog posts.<\/li>\n<li>Medium diverse \u2013 One great way to get more bang for your buck is to republish your content in various forms. Record and archive seminars, transcribe audio and video and offer multiple forms of the same content.<\/li>\n<\/ul>\n<p><strong>Tools<\/strong> \u2013 Moleskine notebooks to capture ideas, Dragon Dictation or Casting Words to transcribe audio and video to text, Audio and Video capture tools such as iPhone or Flip Camera<\/p>\n<p><strong>Content Inspiration<\/strong><\/p>\n<p>Even with a big picture body of work approach you can get blocked when it comes to creating fresh and frequent content. It\u2019s a good idea to have ready made sources of inspiration to turn to and help keep you up to speed on all the real time happenings in your world.<\/p>\n<ul>\n<li>Questions \u2013 make a note of all the questions that prospects and customers ask and get in the habit of posting answers to these inquiries.<\/li>\n<li>Delicious \u2013 use bookmarking tool like delicious so you can mark things you\u2019ve found for later reading and so you can see what other people are bookmarking for categories you need to keep up on.<\/li>\n<li>Google Reader \u2013 Subscribe to and browse 50 or so related blogs \u2013 you can do this on your phone while you stand in line at the coffee shop.<\/li>\n<li>Alltop \u2013 Convenient way to see lots of blog posts sorted by countless topics<\/li>\n<li>StumbleUpon \u2013 Unique way to find of the beaten path stuff about topics you choose<\/li>\n<li>Google Keywords \u2013 Sometimes you just need to write about what people are searching for and using a keyword tools helps you know the best way to say it.<\/li>\n<li>SmartBriefs \u2013 Daily digests of some of the best of the web on a variety of topics.<\/li>\n<\/ul>\n<p><strong>Content Automation<\/strong><\/p>\n<p>Few people are still as geeky about RSS as me anymore, but I still love what you can do with it. (<a href=\"https:\/\/ducttapemarketing.com\/blog\/category\/rss\/\">Back archives and tutorials on RSS use<\/a>)<\/p>\n<p>My favorite use is to create content automatically or on the fly by installing a bit of RSS magic. Using this approach you can create fresh content for your own site or even custom filtered feeds just for your best customers.<\/p>\n<p>Here\u2019s a quick tip: Bookmark mentions of your company in delicious using company name tag, grab the RSS feed from the tag on delicious and take it Feedburner and use the Buzz Boost feature to create HTML code to publish this info to your \u201cIn the news page.\u201d The page updates automatically every time you bookmark an news mention.<\/p>\n<p><strong>Tools:<\/strong> Google News, Feedburner, Delicious, Yahoo Pipes<\/p>\n<p><strong>Advertising Content<\/strong><\/p>\n<p>If you want your advertising to be more effective and your content to generate leads don\u2019t sell your stuff, advertise your content.<\/p>\n<p>Use your Facebook and other PPC advertising to point to your valuable free ebook or upcoming online seminar and past seminar archive. Turn your advertising into a trust building platform rather than an expensive turnoff.<\/p>\n<p><strong>On Demand Content<\/strong><\/p>\n<p>One of the most dramatic advances in the communication of sales messages has come in the form of presentation platforms.<\/p>\n<p>With today\u2019s low cost and easy to use video tools you can create full featured, highly engaging sales presentations and host them online to effectively generate and nurture leads night and day.<\/p>\n<p>Using a tool like SlideRocket allows you to also easily embed forms in your interactive presentations and receive alerts when people view the show and complete the form.<\/p>\n<p><strong>Content Partnerships<\/strong><\/p>\n<p>And now for the big payoff for all your content creation.<\/p>\n<p>Once you create a blog, ebook, white paper, podcast, videocast, online and offline educational seminar you can take these proven and practiced bits of content and start offering them to your strategic partners.<\/p>\n<p>Let them cobrand your ebook and offer it to their clients. Invite them write guest blog content and interview them for your podcast. Offer to provide your awesome seminar free of charge to their customers.<\/p>\n<p>While content creation may seem like a lot of work, using even a fraction of the ideas contained here you can make the ROI of content creation crush just about any other form of lead generation today.<\/p>\n<p>If you liked this post, check out our\u00a0<a href=\"https:\/\/ducttapemarketing.com\/build-consulting-business\/\">Guide to Building a Small Business Marketing Consulting Practice<\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s talking about content these days and like it not you\u2019ve got to get in the publishing game. (Content Rules &#8211; great book on the subject just out.) Of course this doesn\u2019t mean get the game just to play. The idea behind all of this content creation you\u2019re being asked to do is to use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"spt_transcript":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[11167,39,38,11561,22],"tags":[1318,67,100,1007],"class_list":["post-7247","post","type-post","status-publish","format-standard","hentry","category-consulting-business","category-duct-tape-marketing","category-online-marketing","category-professional-services","category-social-media","tag-content-rules","tag-delicious","tag-feedburner","tag-sliderocket","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Content Lead Generation System<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Content Lead Generation System\" \/>\n<meta property=\"og:description\" content=\"Everyone\u2019s talking about content these days and like it not you\u2019ve got to get in the publishing game. 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The idea behind all of this content creation you\u2019re being asked to do is to use [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-02T13:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T13:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2010\/12\/Content-Rules_3D_web_med.jpg\" \/>\n<meta name=\"author\" content=\"John Jantsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ducttape\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Jantsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Content Lead Generation System","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Content Lead Generation System","og_description":"Everyone\u2019s talking about content these days and like it not you\u2019ve got to get in the publishing game. 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