{"id":71358,"date":"2023-05-09T14:44:12","date_gmt":"2023-05-09T20:44:12","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=case-study&#038;p=71358"},"modified":"2023-05-26T15:33:47","modified_gmt":"2023-05-26T21:33:47","slug":"alpine-ductless-sales-growth","status":"publish","type":"case-study","link":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/","title":{"rendered":"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality"},"content":{"rendered":"<p>Alpine Ductless is a ductless heating and cooling expert in northwest Washington state, owned by Cory and Janette Eckert. They install and service ductless mini-splits and bring comfortable living and sustainability to every home and business they encounter.<\/p>\n<h5 style=\"text-align: center;\"><strong>Client Profile<\/strong><\/h5>\n<p><strong>\u200b<\/strong><strong>\u200b<\/strong><strong>\u200b<\/strong><strong>\u200b<\/strong><strong>\u200b<\/strong><strong>Business Name:<\/strong> Alpine Ductless Heating and Air Conditioning<\/p>\n<p><strong>Industry:<\/strong> Home Repair \/ HVAC<\/p>\n<p><strong>Location:<\/strong> Olympia, WA<\/p>\n<p><strong>Years in Business:<\/strong> 10 &#8211; 20 years<\/p>\n<p><strong>Employees:<\/strong> 10-20<\/p>\n<p><strong>Website:<\/strong><a style=\"outline: none;\" href=\"https:\/\/alpineductless.com\/\" target=\"_blank\" rel=\"noopener\">alpineductless.com<\/a><\/p>\n<h4>The Challenge<\/h4>\n<p>Over the years, Alpine Ductless successfully expanded its ductless heating and cooling services, consistently generating numerous leads and managing a steady flow of requests and proposals. Despite this, they observed a significant influx of low-quality leads, characterized by artificial inquiries or low sales potential, affecting their business growth and efficiency.<\/p>\n<h4>The Solution<\/h4>\n<p>Duct Tape Marketing assisted Alpine Ductless in pinpointing and targeting their optimal client profiles, focusing on those with higher sales potential and a greater likelihood of providing referrals or generating repeat business in the ductless heating and cooling sector. This plan included:<\/p>\n<ul>\n<li><span data-tcb_hover_state_parent=\"\">Identifying ideal client personas: Understanding their target audience enabled Schloegel to create tailored marketing messages that resonated with potential customers.<\/span><\/li>\n<li>\n<p dir=\"ltr\">Developing a core message: By crafting a unique and compelling brand promise, Schloegel was able to differentiate themselves from competitors and communicate their value to potential clients.<\/p>\n<p>&nbsp;<\/li>\n<li>\n<p dir=\"ltr\">Outlining the customer journey map: Duct Tape Marketing helped Schloegel map out the stages of their customer journey, enabling them to optimize their marketing efforts and improve customer experience.<\/p>\n<p>&nbsp;<\/li>\n<li>Setting goals to assess results and optimize the strategy further: Regular evaluation of marketing efforts allowed Schloegel to adjust their strategy and maintain a strong competitive advantage.<\/li>\n<\/ul>\n<p>By employing Duct Tape Marketing&#8217;s strategic approach and focusing on these key elements, Alpine Ductless was able to effectively target their optimal client profiles in the ductless heating and cooling sector.<\/p>\n<p><a href=\"https:\/\/alpineductless.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" title=\"alphineducless\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/05\/alphineducless.png\" alt=\"\" width=\"602\" height=\"668\" data-id=\"71398\" data-init-width=\"1130\" data-init-height=\"668\" data-width=\"602\" data-link-wrap=\"true\" \/><\/a><\/p>\n<h4>The Results<\/h4>\n<p>By partnering with Duct Tape Marketing, Alpine Ductless achieved remarkable results:<\/p>\n<ul>\n<li><span data-tcb_hover_state_parent=\"\">Sales grew by 107%<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Sales dollars per order grew by 38%<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Web traffic grew by 61%<\/span><\/li>\n<li>SEO traffic grew 56%<\/li>\n<li>Goal completions grew by 192%<\/li>\n<li>Google Business views grew by 245%<\/li>\n<li>Inbound calls grew 100%<\/li>\n<\/ul>\n<h4 style=\"color: #ffffff !important; --tcb-applied-color: #ffffff !important;\">Client Testimonial<\/h4>\n<p>&#8220;The team at Duct Tape Marketing has always been attentive to our needs and responds quickly to any concerns that we&#8217;ve had. Our web traffic has improved significantly since we started using their services.<\/p>\n<p>Every team member that we&#8217;ve encountered has been friendly, kind, knowledgeable, and truly vested in our success.<\/p>\n<p>Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Alpine-ductless\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/05\/Alpine-ductless.png\" alt=\"\" width=\"105\" height=\"563\" data-id=\"71396\" data-init-width=\"581\" data-init-height=\"563\" data-width=\"105\" \/><\/p>\n<p><strong>Cory and Janette Eckert<\/strong><\/p>\n<p>Owners of Alpine Ductless<\/p>\n<h4>Conclusion<\/h4>\n<p dir=\"ltr\">In conclusion, Duct Tape Marketing&#8217;s targeted strategies significantly improved Alpine Ductless&#8217; client base by focusing on high-quality leads within the heating and cooling industry.<\/p>\n<p dir=\"ltr\">By implementing customized marketing tactics, Alpine Ductless witnessed a remarkable 107% sales growth, 38% increase in sales dollars per order, 61% boost in web traffic, and 192% rise in goal completions. This case study showcases the power of tailored marketing techniques in elevating business performance and achieving outstanding results.<\/p>\n<p dir=\"ltr\">Don&#8217;t let your business fall behind. Discover how a tailored marketing system from Duct Tape Marketing can help you stand out from the competition and generate more leads than ever before. Invest in your growth and experience the transformative impact of a solid marketing strategy.<\/p>\n","protected":false},"featured_media":71489,"template":"","class_list":["post-71358","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Learn how Alpine Ductless achieved a 107% sales growth and better lead quality through strategic marketing. A must-read success story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn how Alpine Ductless achieved a 107% sales growth and better lead quality through strategic marketing. A must-read success story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T21:33:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/Alpine-ductless-featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1021\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality - Duct Tape Marketing","description":"Learn how Alpine Ductless achieved a 107% sales growth and better lead quality through strategic marketing. A must-read success story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/","og_locale":"en_US","og_type":"article","og_title":"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality - Duct Tape Marketing","og_description":"Learn how Alpine Ductless achieved a 107% sales growth and better lead quality through strategic marketing. A must-read success story.","og_url":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2023-05-26T21:33:47+00:00","og_image":[{"width":1021,"height":745,"url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/Alpine-ductless-featured.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/","url":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/","name":"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality - Duct Tape Marketing","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/Alpine-ductless-featured.png","datePublished":"2023-05-09T20:44:12+00:00","dateModified":"2023-05-26T21:33:47+00:00","description":"Learn how Alpine Ductless achieved a 107% sales growth and better lead quality through strategic marketing. A must-read success story.","breadcrumb":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/#primaryimage","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/Alpine-ductless-featured.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/Alpine-ductless-featured.png","width":1021,"height":745},{"@type":"BreadcrumbList","@id":"https:\/\/ducttapemarketing.com\/case-study\/alpine-ductless-sales-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ducttapemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality"}]},{"@type":"WebSite","@id":"https:\/\/ducttapemarketing.com\/#website","url":"https:\/\/ducttapemarketing.com\/","name":"Duct Tape Marketing","description":"","publisher":{"@id":"https:\/\/ducttapemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ducttapemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ducttapemarketing.com\/#organization","name":"Duct Tape Marketing","url":"https:\/\/ducttapemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","width":1000,"height":289,"caption":"Duct Tape Marketing"},"image":{"@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/ducttapemarketing","https:\/\/x.com\/ducttape","https:\/\/instagram.com\/ducttapemarketing\/","https:\/\/www.linkedin.com\/in\/ducttapemarketing","https:\/\/pinterest.com\/ducttape\/","https:\/\/www.youtube.com\/ducttapemarketing"]}]}},"_links":{"self":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/case-study\/71358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media\/71489"}],"wp:attachment":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media?parent=71358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}