{"id":70950,"date":"2023-04-19T09:33:17","date_gmt":"2023-04-19T15:33:17","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=case-study&#038;p=70950"},"modified":"2023-05-26T15:24:08","modified_gmt":"2023-05-26T21:24:08","slug":"transforming-remodeling-business","status":"publish","type":"case-study","link":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/","title":{"rendered":"Transforming a Local Remodeling Business into an Industry Leader"},"content":{"rendered":"<p>Schloegel Design Remodel is a premium residential remodeling company with over 40 years of experience, proudly serving the Kansas City community. A family-owned business, Schloegel has established a leadership position in the market and is regarded as an innovator within the remodeling industry. However, in a price-sensitive and commodity-driven sector, standing out from the competition requires a robust and clear brand promise.<\/p>\n<h5 style=\"text-align: center;\"><strong>Client Profile<\/strong><\/h5>\n<p><strong><span style=\"letter-spacing: 0px;\">Business Name:<\/span><\/strong><span style=\"letter-spacing: 0px;\"> Schloegel Design Remodel<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\"><strong>Industry:<\/strong> Construction<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\"><strong>Location:<\/strong> Kansas City, Missouri<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\"><strong>Years in Business:<\/strong> Over 40 years<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\"><strong>Employees:<\/strong> 51-200<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\"><strong>Website:<\/strong> <\/span><a style=\"outline: none;\" href=\"https:\/\/remodelagain.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"letter-spacing: 0px;\">remodelagain.com<\/span><\/a><\/p>\n<h4>The Challenge<\/h4>\n<p>Schloegel Design Remodel is a premium residential remodeling company with over 40 years of experience, proudly serving the Kansas City community. A family-owned business, Schloegel has established a leadership position in the market and is regarded as an innovator within the remodeling industry. However, in a price-sensitive and commodity-driven sector, standing out from the competition requires a robust and clear brand promise.<\/p>\n<h4>The Solution<\/h4>\n<p>Duct Tape Marketing worked closely with Schloegel to <a href=\"https:\/\/ducttapemarketing.com\/grow-your-business\/\">develop a comprehensive marketing plan<\/a> that addressed their specific challenges. This plan included:<\/p>\n<ul>\n<li><span data-tcb_hover_state_parent=\"\">Identifying ideal client personas: Understanding their target audience enabled Schloegel to create tailored marketing messages that resonated with potential customers.<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Developing a core message: By crafting a unique and compelling brand promise, Schloegel was able to differentiate themselves from competitors and communicate their value to potential clients.<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\"><a style=\"outline: none;\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/customer-journey\/\">Outlining the customer journey map: <\/a>Duct Tape Marketing helped Schloegel map out the stages of their customer journey, enabling them to optimize their marketing efforts and improve customer experience.<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Setting goals to assess results and optimize the strategy further: Regular evaluation of marketing efforts allowed Schloegel to adjust their strategy and maintain a strong competitive advantage.<\/span><\/li>\n<\/ul>\n<p>By focusing on these key elements, Schloegel was able to generate leads primarily through organic inbound calls and referrals. Despite industry-wide challenges such as a shortage of qualified, skilled workers, Schloegel&#8217;s growth continued in double digits every year, driven by a strong presence and a consistent brand message.<\/p>\n<p><a href=\"https:\/\/remodelagain.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" title=\"Remodelagain\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Remodelagain.jpg\" alt=\"\" width=\"602\" height=\"548\" data-id=\"70951\" data-init-width=\"1346\" data-init-height=\"548\" data-width=\"602\" data-link-wrap=\"true\" \/><\/a><\/p>\n<h4>The Results<\/h4>\n<p>By partnering with Duct Tape Marketing, Schloegel Design Remodel achieved remarkable results:<\/p>\n<ul>\n<li><span data-tcb_hover_state_parent=\"\">Sales grew by 27% (double-digit growth for the last 10 years)<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Profit grew by 12% (even with current supply issues)<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Web traffic grew by 21% (organic traffic by 54%)<\/span><\/li>\n<li><span data-tcb_hover_state_parent=\"\">Google Business reviews grew 15% (The highest-rated contractor in their area)<\/span><\/li>\n<li>Calls and requests from the website grew by 27%<\/li>\n<li>Candidate leads grew by 324%<\/li>\n<\/ul>\n<h4 style=\"color: #ffffff !important; --tcb-applied-color: #ffffff !important;\">Client Testimonial<\/h4>\n<p>&#8220;Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future, and our business is booming. If you want to grow your business big-time, Duct Tape is your answer.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"jake\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/05\/jake.jpeg\" alt=\"\" width=\"110\" height=\"300\" data-id=\"71362\" data-init-width=\"300\" data-init-height=\"300\" data-width=\"110\" \/><\/p>\n<p><strong>Jake Schloegel<\/strong><\/p>\n<p>President &amp; CEO Schloegel Design Remodel<\/p>\n<h4>Conclusion<\/h4>\n<p>A compelling brand message and a well-defined marketing strategy is essential for differentiating your business from the competition. Schloegel Design Remodel&#8217;s success serves as a prime example of the power of a comprehensive marketing system that focuses on a unique brand message and a complete customer journey.<\/p>\n<p>While other businesses in the remodeling industry struggle to generate leads and remain competitive, Schloegel Design Remodel has consistently experienced growth thanks to the marketing system developed by Duct Tape Marketing.<\/p>\n<p>Don&#8217;t let your business fall behind. Discover how a tailored marketing system from Duct Tape Marketing can help you stand out from the competition and generate more leads than ever before. Invest in your growth and experience the transformative impact of a solid marketing strategy.<\/p>\n","protected":false},"featured_media":71490,"template":"","class_list":["post-70950","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transforming a Local Remodeling Business into an Industry Leader - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Discover how Duct Tape Marketing transformed a local business to an industry leader. Learn from our case study on their strategic growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming a Local Remodeling Business into an Industry Leader - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover how Duct Tape Marketing transformed a local business to an industry leader. Learn from our case study on their strategic growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T21:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/schloegel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1309\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforming a Local Remodeling Business into an Industry Leader - Duct Tape Marketing","description":"Discover how Duct Tape Marketing transformed a local business to an industry leader. Learn from our case study on their strategic growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/","og_locale":"en_US","og_type":"article","og_title":"Transforming a Local Remodeling Business into an Industry Leader - Duct Tape Marketing","og_description":"Discover how Duct Tape Marketing transformed a local business to an industry leader. Learn from our case study on their strategic growth.","og_url":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2023-05-26T21:24:08+00:00","og_image":[{"width":1309,"height":819,"url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/schloegel.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/","url":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/","name":"Transforming a Local Remodeling Business into an Industry Leader - Duct Tape Marketing","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/#primaryimage"},"thumbnailUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/schloegel.png","datePublished":"2023-04-19T15:33:17+00:00","dateModified":"2023-05-26T21:24:08+00:00","description":"Discover how Duct Tape Marketing transformed a local business to an industry leader. Learn from our case study on their strategic growth.","breadcrumb":{"@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/#primaryimage","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/schloegel.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/04\/schloegel.png","width":1309,"height":819},{"@type":"BreadcrumbList","@id":"https:\/\/ducttapemarketing.com\/case-study\/transforming-remodeling-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ducttapemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Transforming a Local Remodeling Business into an Industry Leader"}]},{"@type":"WebSite","@id":"https:\/\/ducttapemarketing.com\/#website","url":"https:\/\/ducttapemarketing.com\/","name":"Duct Tape Marketing","description":"","publisher":{"@id":"https:\/\/ducttapemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ducttapemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ducttapemarketing.com\/#organization","name":"Duct Tape Marketing","url":"https:\/\/ducttapemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","width":1000,"height":289,"caption":"Duct Tape Marketing"},"image":{"@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/ducttapemarketing","https:\/\/x.com\/ducttape","https:\/\/instagram.com\/ducttapemarketing\/","https:\/\/www.linkedin.com\/in\/ducttapemarketing","https:\/\/pinterest.com\/ducttape\/","https:\/\/www.youtube.com\/ducttapemarketing"]}]}},"_links":{"self":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/case-study\/70950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media\/71490"}],"wp:attachment":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media?parent=70950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}