{"id":70780,"date":"2023-04-12T08:37:30","date_gmt":"2023-04-12T14:37:30","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?page_id=70780"},"modified":"2026-01-29T20:11:54","modified_gmt":"2026-01-30T03:11:54","slug":"strategy-first","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/strategy-first\/","title":{"rendered":"Strategy First System and Plan"},"content":{"rendered":"

PROVEN RESULTS FOR 1,000s OF BUSINESSES<\/span><\/strong><\/p>\n

Start With Strategy First\u2122 for Predictable, Sustainable Growth<\/h1>\n

The key to marketing success is attracting the right customer with the right message and the right offer.<\/p>\n

\u200b<\/strong>Strategy First\u2122 <\/strong>turns that principle into a clear, actionable foundation; guided by fCMO leadership and built into a system you own and understand. <\/p>\n

\"\"<\/span><\/p>\n

What Strategy First\u2122 Does For Business Owners<\/h2>\n

1<\/h4>\n

\"\"<\/span><\/p>\n

Attract Only Ideal Clients<\/h3>\n

Strategy First\u2122 clarifies who you serve and why they choose you, so the right buyers find you.<\/p>\n

2<\/h4>\n

\"\"<\/span><\/p>\n

Differentiate Your Business<\/h3>\n

Clear positioning and focus help you stand out without competing on price.<\/p>\n

3<\/h4>\n

\"\"<\/span><\/p>\n

Start Charging a Premium<\/h3>\n

When your value is clear, the conversation shifts from price to outcomes.<\/p>\n

10 Steps of the Strategy First\u2122 Process<\/h1>\n

Strategy First\u2122 is the strategic foundation for the marketing operating system your business will run on. Every successful business starts here. <\/p>\n

\"\"<\/span><\/p>\n

1<\/h4>\n

Comprehensive Discovery Meeting<\/h4>\n

During this call we\u2019ll learn about your current marketing efforts as well as future goals and objectives.<\/p>\n

\"\"\"\"<\/span>\"\"\"\"<\/span><\/p>\n

2<\/h4>\n

Total Online Presence Audit<\/h4>\n

We will review your current marketing to get a baseline and to identify opportunities.<\/p>\n

3<\/h4>\n

Competitive Analysis<\/h4>\n

We map your competitive landscape. We\u2019ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.<\/p>\n

\"\"\"\"<\/span>\"\"\"\"<\/span><\/p>\n

4<\/h4>\n

Core Message and Ideal Client Persona Development<\/h4>\n

We\u2019ll conduct research or interview 5 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.<\/p>\n

5<\/h4>\n

Mid-Point Meeting<\/h4>\n

Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.<\/p>\n

\"\"\"\"<\/span>\"\"\"\"<\/span><\/p>\n

6<\/h4>\n

Customer Journey Mapping<\/h4>\n

Using our proprietary Marketing Hourglass technology we\u2019ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.<\/p>\n

7<\/h4>\n

Lead Generating Editorial Plan<\/h4>\n

Based on our keyword research we\u2019ll build a content strategy using our \u201chub\u201d pages approach.<\/p>\n

\"\"\"\"<\/span>\"\"\"\"<\/span><\/p>\n

8<\/h4>\n

Priority Growth Recommendations<\/h4>\n

From our research and an audit of your existing marketing and online presence we\u2019ll recommend the highest-impact activities you need to consider fixing or implementing today.<\/p>\n

9<\/h4>\n

Quarterly Execution Calendar<\/h4>\n

We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.<\/p>\n

\"\"\"\"<\/span>\"\"\"\"<\/span><\/p>\n

10<\/h4>\n

Presentation of Findings and Plan<\/h4>\n

Once we complete our work we\u2019ll schedule a time to meet with you and your team to deliver the items above and map of your personalized marketing operating system. From this point, you\u2019ll have several options for how you put our recommendations into action. We can teach you or your team to do it or we can do it for you.<\/p>\n

Strategy First\u2122 takes about 4 weeks and 3, 1-on-1 meetings.<\/span><\/h2>\n

After Strategy First\u2122 you\u2019ll have a clear direction for attracting the ideal client and a roadmap of the most effective tactics to support your strategy.<\/p>\n

Then you decide to continuing working with your Fractional CMO or implement the strategy on your own, either way you will know what to do next to grow your business for the long haul. <\/p>\n

CASE STUDIES<\/strong><\/h5>\n

The Impact of starting with Strategy First\u2122<\/h2>\n

CASE STUDY <\/span>IRONHORSE MANAGEMENT<\/span><\/span><\/strong><\/h5>\n

\"\"<\/span><\/a><\/span>\"\"<\/span><\/p>\n

A Clear Plan for Revving Up Business Growth using Strategy First for this Property Management Company to Grow and Scale<\/h3>\n
CASE STUDY <\/span>PRECISION CONTRACTING<\/span><\/span><\/strong><\/h5>\n

How We Helped This Contracting Service Gain Clarity, Confidence, and Trust in Marketing with a Clear Plan<\/h3>\n

\"\"<\/span><\/p>\n

We know the value this service provides, so we offer a 100% satisfaction guarantee.<\/span><\/h4>\n

If, after we deliver your final presentation and recommendations, you don\u2019t think you can use this information to improve your marketing results dramatically, simply ask for a full refund.<\/p>\n

After Strategy First\u2122, choose the Level of Support you need <\/h2>\n

Strategy First\u2122 defines direction. Your marketing operating system is the engine. Next choose how much leadership and execution your business needs to drive results or have your team run the system. The choice is yours. <\/span><\/span><\/span><\/p>\n

1<\/h4>\n

Fractional CMO Leadership<\/h4>\n

Our trained fCMOs work with your internal team to run the marketing operating system by setting priorities and guiding growth.<\/p>\n

2<\/h4>\n

Fractional CMO + Implementation Support<\/h4>\n

Ongoing strategic leadership paired with a dedicated team to help run your marketing operating system and execute key initiatives.<\/p>\n

3<\/h4>\n

Fractional CMO + Fully Managed Execution<\/h4>\n

End-to-end leadership and execution for businesses that want results without managing day-to-day marketing work.<\/p>\n

\"\"<\/span><\/p>\n

Ready for More Predictable Growth?<\/h4>\n

Strategy First\u2122 <\/strong>helps businesses establish direction, install a marketing operating system, and lead growth with confidence.Let\u2019s talk through your priorities and see if this approach is right for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

PROVEN RESULTS FOR 1,000s OF BUSINESSES Start With Strategy First\u2122 for Predictable, Sustainable Growth The key to marketing success is attracting the right customer with the right message and the right offer. \u200bStrategy First\u2122 turns that principle into a clear, actionable foundation; guided by fCMO leadership and built into a system you own and understand.  […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-70780","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"\nStrategy First\u2122 Marketing Framework | Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Strategy First\u2122 is the foundation of every successful marketing system. Learn how we define strategy, priorities, and direction before execution begins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/strategy-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy First\u2122 Marketing Framework | Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Strategy First\u2122 is the foundation of every successful marketing system. Learn how we define strategy, priorities, and direction before execution begins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/strategy-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T03:11:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategy First\u2122 Marketing Framework | Duct Tape Marketing","description":"Strategy First\u2122 is the foundation of every successful marketing system. Learn how we define strategy, priorities, and direction before execution begins.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/strategy-first\/","og_locale":"en_US","og_type":"article","og_title":"Strategy First\u2122 Marketing Framework | Duct Tape Marketing","og_description":"Strategy First\u2122 is the foundation of every successful marketing system. Learn how we define strategy, priorities, and direction before execution begins.","og_url":"https:\/\/ducttapemarketing.com\/strategy-first\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2026-01-30T03:11:54+00:00","og_image":[{"url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/strategy-first\/","url":"https:\/\/ducttapemarketing.com\/strategy-first\/","name":"Strategy First\u2122 Marketing Framework | Duct Tape Marketing","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/strategy-first\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/strategy-first\/#primaryimage"},"thumbnailUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png","datePublished":"2023-04-12T14:37:30+00:00","dateModified":"2026-01-30T03:11:54+00:00","description":"Strategy First\u2122 is the foundation of every successful marketing system. Learn how we define strategy, priorities, and direction before execution begins.","breadcrumb":{"@id":"https:\/\/ducttapemarketing.com\/strategy-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ducttapemarketing.com\/strategy-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/strategy-first\/#primaryimage","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png","width":601,"height":747},{"@type":"BreadcrumbList","@id":"https:\/\/ducttapemarketing.com\/strategy-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ducttapemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Strategy First System and Plan"}]},{"@type":"WebSite","@id":"https:\/\/ducttapemarketing.com\/#website","url":"https:\/\/ducttapemarketing.com\/","name":"Duct Tape Marketing","description":"","publisher":{"@id":"https:\/\/ducttapemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ducttapemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ducttapemarketing.com\/#organization","name":"Duct Tape Marketing","url":"https:\/\/ducttapemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","width":1000,"height":289,"caption":"Duct Tape Marketing"},"image":{"@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/ducttapemarketing","https:\/\/x.com\/ducttape","https:\/\/instagram.com\/ducttapemarketing\/","https:\/\/www.linkedin.com\/in\/ducttapemarketing","https:\/\/pinterest.com\/ducttape\/","https:\/\/www.youtube.com\/ducttapemarketing"]}]}},"_links":{"self":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages\/70780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/comments?post=70780"}],"version-history":[{"count":5,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages\/70780\/revisions"}],"predecessor-version":[{"id":85031,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages\/70780\/revisions\/85031"}],"wp:attachment":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media?parent=70780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\"\"<\/span><\/a><\/span>\"\"<\/span><\/p>\n