{"id":70305,"date":"2023-03-23T10:53:33","date_gmt":"2023-03-23T16:53:33","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70305"},"modified":"2024-01-08T09:43:55","modified_gmt":"2024-01-08T16:43:55","slug":"advertising","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/advertising\/","title":{"rendered":"Guide to Advertising"},"content":{"rendered":"<p><span><img fetchpriority=\"high\" post-id=\"70305\" fifu-featured=\"1\" decoding=\"async\" alt=\"\" data-id=\"64387\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-2.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" post-id=\"70305\" fifu-featured=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64387\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-2.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Header-01-2.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Header-01-2.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Advertising<span>.&nbsp;<\/span><\/h1>\n<p style=\"\">As a small business owner, your approach to advertising must be different. You don&#8217;t have the spend, the bandwidth, or the reach of a major corporate brand, but that doesn&#8217;t mean that you can&#8217;t create advertising campaigns that are highly effective.You&#8217;ll want to take an approach to advertising that is just as unique and thoughtful as your approach to the rest of your business. Advertising is a key component of any smart marketing strategy, and understanding how to reach your audience and what to say once you&#8217;ve found them is all part of the game.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#1\" data-id=\"64389\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/1-2.png\" style=\"aspect-ratio: auto 800 \/ 728;\" width=\"75\" height=\"68\" data-width=\"75\" data-height=\"68\" data-init-width=\"800\" data-init-height=\"728\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#1\" data-id=\"64389\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/1-2.png\" style=\"\" width=\"75\" height=\"68\" data-width=\"75\" data-height=\"68\" data-init-width=\"800\" data-init-height=\"728\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/1-2.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/1-2.png?resize=300%2C273&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/1-2.png?resize=768%2C699&amp;ssl=1 768w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Google Local Services Ads<\/h4>\n<p style=\"\">Google Local Services Ads are a must for any technicians or providers of services to homeowners. From electricians to pet sitters, Google Local Services allows small business owners to appear first in local search results and allows potential customers to read reviews and contact you directly. Here&#8217;s more on the ins and outs of this important advertising tool.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-local-services\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">What You Need to Know About Google Local Services Ads<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/google-local-services-ads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What Your Clients Need to Know About Google Local Services Ads<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/tomwaddington.com\/google-local-services-ads-cost-per-lead\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How Much Do Leads Cost in Google Local Services Ads?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/digitaltriggers.io\/the-ultimate-guide-to-google-local-service-ads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Ultimate Guide to Google Local Service Ads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/tomwaddington.com\/pay-to-play-local-search-google-home\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">UsingPay-to-Play Local Search Will Be Increasing Thanks to Google Assistant online business directories to build local SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"1-01-2 (1)\" data-id=\"65850\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01-2-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"1-01-2 (1)\" data-id=\"65850\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01-2-1.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01-2-1.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01-2-1.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64390\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-01-2.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64390\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-01-2.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/2-01-2.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/2-01-2.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#2\" data-id=\"64391\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-2.png\" style=\"aspect-ratio: auto 714 \/ 800;\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"714\" data-init-height=\"800\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#2\" data-id=\"64391\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-2.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"714\" data-init-height=\"800\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/2-2.png?w=714&amp;ssl=1 714w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/2-2.png?resize=268%2C300&amp;ssl=1 268w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Advertising and lead generation<\/h4>\n<p>Advertising is a key component in the first two segments of your marketing hourglass. It&#8217;s what gets your name and brand out there in the world, what gets the attention of prospective customers, and what can drive them to learn more about your business and (eventually) convert. When done correctly, advertising can be a linchpin in the lead generation process.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/advertising-lead-generation\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Use Advertising as a Lead Generation Tool<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/lead-geneneration-conversion-system\/\"><span data-tcb_hover_state_parent=\"\">Build a Repeatable System for Lead Generation and Conversion<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/the-changing-face-of-lead-generation\/\" target=\"_blank\" rel=\"noopener\">The Changing Face of Lead Generation<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/effective-advertising\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Five Ways to Make Your Advertising Extraordinarily Effective<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/facebook-lead-ads\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Facebook Lead Ads: How to Create Them, and What&#8217;s Their Value to Your Business<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/marketeer.kapost.com\/paid-ads-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Paid Ads to Generate More Leads with Your Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#3\" data-id=\"64393\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/3-2.png\" style=\"aspect-ratio: auto 800 \/ 578;\" width=\"75\" height=\"54\" data-width=\"75\" data-height=\"54\" data-init-width=\"800\" data-init-height=\"578\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#3\" data-id=\"64393\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/3-2.png\" style=\"\" width=\"75\" height=\"54\" data-width=\"75\" data-height=\"54\" data-init-width=\"800\" data-init-height=\"578\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/3-2.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/3-2.png?resize=300%2C217&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/3-2.png?resize=768%2C555&amp;ssl=1 768w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Advertising and content<\/h4>\n<p>In today&#8217;s digital age, advertising and content go hand-in-hand. Great advertising can lead new prospects to discover your content. Great content can help you drive conversions and increase returns on your advertising investment. You can even use content as advertising on paid platforms. These articles can help you make the most of this important symbiotic relationship.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/paid-content-small-business-guide\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">A Small Business Guide to Paid Content<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-key-growth\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Content is No Longer King<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/content-create-clients\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Using Content to Create Clients<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-is-the-most-trusted-form-of-advertising\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Content is the Most Trusted Form of Advertising<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/07\/28\/content-advertising\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What is Content Advertising, and Should You Be Doing It?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/neilpatel.com\/blog\/comparing-the-roi-of-content-marketing-and-paid-advertising\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Comparing the ROI of Content Marketing and Paid Advertising<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"3-01-2 (1)\" data-id=\"65849\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-2-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"3-01-2 (1)\" data-id=\"65849\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-2-1.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/3-01-2-1.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/3-01-2-1.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64394\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-01-2.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64394\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-01-2.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-01-2.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-01-2.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#4\" data-id=\"64395\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-2.png\" style=\"aspect-ratio: auto 802 \/ 800;\" width=\"57\" height=\"57\" data-width=\"57\" data-height=\"57\" data-init-width=\"802\" data-init-height=\"800\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#4\" data-id=\"64395\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-2.png\" style=\"\" width=\"57\" height=\"57\" data-width=\"57\" data-height=\"57\" data-init-width=\"802\" data-init-height=\"800\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-2.png?w=802&amp;ssl=1 802w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-2.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-2.png?resize=768%2C766&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/4-2.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 57px) 100vw, 57px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Paid search &#8211; Google Ads (formerly AdWords) and Facebook<\/h4>\n<p>If your advertising strategy does not include Google and Facebook, you&#8217;re missing out on a huge component of the online marketing world. With billions of users each month, these two sites dominate the digital marketing landscape, and you need to be aware of how to best use their paid search options to attract leads and generate conversions.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-google-ads-small-business\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">Facebook and Google Ads &#8211; The Keys to Small Business Paid Search<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-ads-engagement\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">Facebook Advertising and Engagement for Small Businesses<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adwords-local-businesses\/\" style=\"outline: none;\">How to Use Google AdWords for Local Businesses<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-advertising-guide\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">A Guide to Facebook Advertising<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/increase-facebook-ad-reach\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Five Ways to Increase Facebook Ad Reach Using Custom Audiences<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/seo-vs-adwords\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">SEO versus AdWords &#8211; Pros and Cons<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#5\" data-id=\"64397\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/5-3.png\" style=\"aspect-ratio: auto 800 \/ 664;\" width=\"75\" height=\"62\" data-width=\"75\" data-height=\"62\" data-init-width=\"800\" data-init-height=\"664\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#5\" data-id=\"64397\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/5-3.png\" style=\"\" width=\"75\" height=\"62\" data-width=\"75\" data-height=\"62\" data-init-width=\"800\" data-init-height=\"664\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/5-3.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/5-3.png?resize=300%2C249&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/5-3.png?resize=768%2C637&amp;ssl=1 768w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Advertising and customer journey<\/h4>\n<p>The customer journey is not a straight road. It&#8217;s one filled with detours, twists, turns, and traffic circles. This means that your prospects and customers will continue to come in contact with your advertising again and again, no matter where they are in the journey. You&#8217;ll want to be prepared to greet them with advertising that&#8217;s useful and informative, solves a need, and reinforces trust in your brand.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/advertising-customer-journey\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Central Role of Advertising in the Customer Journey<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/social-media-in-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Use Social Media to Influence the Customer Journey<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.adweek.com\/digital\/how-to-make-your-product-stand-out-during-the-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Make Your Products Stand Out During the Customer Journey<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/martechtoday.com\/the-dynamic-consumers-journey-how-to-add-value-213076\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Dynamic Customer&#8217;s Journey &amp; How to Add Value<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.vendasta.com\/blog\/following-modern-customer-journey\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Needs-Based Selling: Following 5 Phases of the Modern Customer Journey<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"5-01-2 (1)\" data-id=\"65848\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-2-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"5-01-2 (1)\" data-id=\"65848\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-2-1.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-01-2-1.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-01-2-1.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a small business owner, your approach to advertising must be different. You don&#8217;t have the spend, the bandwidth, or the reach of a major corporate brand, but that doesn&#8217;t mean that you can&#8217;t create advertising campaigns that are highly effective. You&#8217;ll want to take an approach to advertising that is just as unique and thoughtful as your approach to the rest of your business.<\/p>\n","protected":false},"featured_media":70477,"template":"","class_list":["post-70305","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Advertising - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Boost your small business with our advertising guide. Learn Google Local Ads, lead generation, and content strategies for effective campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Advertising - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Boost your small business with our advertising guide. Learn Google Local Ads, lead generation, and content strategies for effective campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T16:43:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-15@2x.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-15@2x.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Advertising - Duct Tape Marketing","description":"Boost your small business with our advertising guide. 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