{"id":70297,"date":"2023-03-23T10:46:04","date_gmt":"2023-03-23T16:46:04","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70297"},"modified":"2024-01-08T09:45:26","modified_gmt":"2024-01-08T16:45:26","slug":"social-media","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/social-media\/","title":{"rendered":"Guide to Social Media"},"content":{"rendered":"<p><span><img decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64230\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner Guide Social Media\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Guide-Social-Media.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\"><\/span><\/p>\n<h1>Welcome to the Small Business Guide to Social Media<span>.&nbsp;<\/span><\/h1>\n<p style=\"\">Facebook and Twitter and LinkedIn, oh my! There are a myriad of social media platforms for a small business owner to consider, and a different approach to undertake on each.This guide will help you to understand all the ins and outs of social media for business owners: Which social networks you should be targeting, how to establish both an organic and paid presence, and how to engage followers and generate meaningful leads.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 1\" data-id=\"64231\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-1.png\" style=\"aspect-ratio: auto 181 \/ 208;\" width=\"63\" height=\"72\" data-width=\"63\" data-height=\"72\" data-init-width=\"181\" data-init-height=\"208\"><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Establishing your social presence<\/h4>\n<p style=\"\">Half the battle of getting onto social media is knowing where to invest your time. There is an array of networks to choose from, but they won&#8217;t all make sense for your business. Once you&#8217;ve narrowed down your list, you want to create a strong presence on the platforms you do choose before you dive into engaging with fans and followers.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/selecting-the-right-social-platforms\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Know Which Social Platforms are Right For Your Client&#8217;s Business<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/unique-social-media-engagement\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Unique Ways to Engage with Your Fans on Social Media<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/affordable-social-media-tools\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Affordable Tools to Help Maximize Your Social Media Presence<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/linkedin-branding-2\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How LinkedIn Can Help with Your Online Branding<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/online-tools-social-media\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Online Tools to Improve Your Business&#8217;s Social Media Profiles<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/measure-social-media-success\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">No One Cares How Many Followers Your Have: How to Properly Measure Social Media Success<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/medium.com\/@the_manifest\/how-to-set-up-social-media-profiles-for-your-business-cd1ab018f21b\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Set Up Social Media Profiles for Your Business<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">10 Social Media Branding Strategies Every Business Should Follow<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Establishing-your-social-presence\" data-id=\"65730\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Establishing-your-social-presence.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Social media and content\" data-id=\"64241\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Social-media-and-content.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 2\" data-id=\"64234\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-2.png\" style=\"aspect-ratio: auto 189 \/ 162;\" width=\"75\" height=\"64\" data-width=\"75\" data-height=\"64\" data-init-width=\"189\" data-init-height=\"162\"><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Social media and content<\/h4>\n<p>Social media is a place to create content unique to each platform and to amplify content you already have on your website. Blog posts, explainer videos, and even lighthearted content like memes and gifs can find a home on your social media pages. Here&#8217;s how to create the best, most appropriate content to keep your social presence engaging and fun.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/use-images-enhance-content-social-media\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Use Images to Enhance Your Content and Social Media<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/creating-a-comprehensive-social-media-campaign\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What Goes Into a Comprehensive Social Media Campaign?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/social-media-video-tips\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">8 Tips for Creating Awesome Videos for Social Media<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/brands-connect-social-media-messaging\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Ways Brands Can Connect with Social Media Marketing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/make-better-live-videos-social-media\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">8 Ways to Make Better Live Videos on Social Media<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/5-visual-storytelling-trends-shaping-future-communication\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Visual Storytelling Trends that Are Shaping the Future of Communication<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.convinceandconvert.com\/content-marketing\/9-best-from-buffer\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">9 Best Social Media and Content Marketing Tips from Buffer<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 3\" data-id=\"64235\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-3.png\" style=\"aspect-ratio: auto 187 \/ 187;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"187\" data-init-height=\"187\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Paid social media<\/h4>\n<p>The best way to expand your reach on social media is with a paid approach. This includes everything from boosting your organic content to developing a comprehensive ad campaign targeted at those most likely to become leads. Take a look at the posts below for more on paid social across all the sites.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/guide-social-media-ad-marketing\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Comprehensive Guide to Social Media Ad Marketing<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-google-ads-small-business\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Facebook and Google Ads &#8211; The Key to Small Business Paid Search<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/generate-leads-with-facebook-ads\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Generate Leads for $100 a Month Using Facebook Ads<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/quick-approach-to-facebook-advertising\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">A Quick and Effective Approach to Facebook Advertising<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/instagrams-new-business-features\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Things You Need to Know About Instagram&#8217;s New Business Feature<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/supercharge-custom-audience\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Ways to Supercharge Your Custom Audience<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-advertising-guide\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">A Guide to Facebook Advertising<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/increase-facebook-ad-reach\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Ways to Increase Facebook Advertising Reach Using Custom Audiences<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-advertising-strategy\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">7-Step Social Media Advertising Strategy to Better Performing Ads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/neilpatel.com\/blog\/how-to-integrate-paid-social-in-your-content-marketing-strategy\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Integrate Paid Social Into Your Content Marketing Strategy<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Paid-social-media\" data-id=\"65729\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Paid-social-media.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Organic social media\" data-id=\"64237\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Organic-social-media.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 4\" data-id=\"64238\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-4.png\" style=\"aspect-ratio: auto 227 \/ 190;\" width=\"75\" height=\"63\" data-width=\"75\" data-height=\"63\" data-init-width=\"227\" data-init-height=\"190\"><\/span><\/p>\n<h4 style=\"text-align: right;\">4<\/h4>\n<h4 style=\"text-align: left;\">Organic social media<\/h4>\n<p>When it comes to building meaningful personal connections with your fans, there&#8217;s no better way to do that in today&#8217;s modern world than via organic social media engagement. Start a conversation with prospects and customers to get them excited about your brand and the people who run it, and watch those efforts pay dividends.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/small-businesses-social-media-marketing\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why Small Businesses Have the Social Media Marketing Advantage<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/is-organic-social-dead\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Is Organic Social Media Marketing a Thing of the Past?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/unique-social-media-engagement\/\" style=\"outline: none;\">5 Unique Ways to Engage with Your Fans on Social Media<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/instagram-stories-guide\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">A Small Business Guide to Instagram Stories<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/linkedin-networking\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use LinkedIn to Grow Your Network<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/revive-social-media-engagement\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Bring Your Social Media Engagement Back from the Dead<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/social-media-employee-advocacy-program\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">9 Reasons to Implement Your Social Media Employee Advocacy Program Today (and the Necessary Tools to Do it)<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/franchise-local-audience-social-media-2\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Tapping Into Your Franchise&#8217;s Local Audience Using Social Media<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/mention.com\/blog\/organic-social-media-reach\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">10 Tactics to Boost Your Organic Social Media Reach<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 5\" data-id=\"64240\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-5.png\" style=\"aspect-ratio: auto 207 \/ 203;\" width=\"75\" height=\"74\" data-width=\"75\" data-height=\"74\" data-init-width=\"207\" data-init-height=\"203\"><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Social media and the customer journey<\/h4>\n<p>Social media is a powerful way to reach consumers no matter where they are in the customer journey. Whether they just discovered you or have been a loyal follower for years, there are ways to engage anyone who interacts with your social presence.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/social-media-customer-journey\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Where Does Social Media Fit Into the Customer Journey?<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/social-media-outreach\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Powerful Social Media Outreach Techniques You May Not Have Thought Of<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/client-and-social-media-myths\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Myths About Your Clients and Social Media That You Should Forget Right Now<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/linkedin-sales-conversations\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use LinkedIn to Generate Sales Conversations<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/social-media-word-of-mouth\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How Social Media Can Bring the Right Customers for Your Business Using Word of Mouth<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.marketingweek.com\/2018\/05\/22\/social-media-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Weaving Social Media Into the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Social-media-and-the-customer-journey\" data-id=\"65731\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Social-media-and-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook and Twitter and LinkedIn, oh my! There are a myriad of social media platforms for a small business owner to consider, and a different approach to undertake on each. This guide will help you to understand all the ins and outs of social media for business owners: Which social networks you should be targeting, how to establish both an organic and paid presence, and how to engage followers and generate meaningful leads.<\/p>\n","protected":false},"featured_media":70478,"template":"","class_list":["post-70297","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Social Media - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Learn how you can establish organic &amp; paid social media presence to engage followers and generate meaningful leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Social Media - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn how you can establish organic &amp; paid social media presence to engage followers and generate meaningful leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T16:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-17@2x.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-17@2x.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Social Media - 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