{"id":70295,"date":"2023-03-23T10:44:12","date_gmt":"2023-03-23T16:44:12","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70295"},"modified":"2024-01-08T09:46:21","modified_gmt":"2024-01-08T16:46:21","slug":"paid-search","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/paid-search\/","title":{"rendered":"Guide to Paid Search"},"content":{"rendered":"<p><span><img post-id=\"70295\" fifu-featured=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64213\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner Small Business Guide to Paid Search\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-Paid-Search.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Paid Search<span style=\"font-size: 50px; color: var(--tcb-color-6);\">.&nbsp;<\/span><\/h1>\n<p style=\"\">Paid search is an essential component of any comprehensive marketing strategy. It is a way for you to get discovered by new prospects and re-engage existing customers.While the terminology and mechanics of establishing a campaign may seem overwhelming at first, once you come to understand the ins and outs of paid search, you can put it to work for your business.<\/p>\n<h2>Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 1\" data-id=\"64215\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-1-1.png\" style=\"aspect-ratio: auto 368 \/ 368;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"368\" data-init-height=\"368\"><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Paid search types and tactics<\/h4>\n<p style=\"\">When it comes to paid search, there are a lot of terms to get to know. For the uninitiated, it can seem intimidating. But we&#8217;ve got you covered. Here&#8217;s a look at the basics of paid search, from ad formats to PPC tactics.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/future-of-paid-search\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">What Does the Future of Paid Search Look Like?<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/paid-search-for-lead-generation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Paid Search Must Be a Part of Your Mix<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/landing-pages-and-ppc\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why a Solid Landing Page is Key to Effective PPC<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/tracking-online-advertising-results\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Key to Online Advertising Is Tracking Results<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/landing-page-tests\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The 5 Most Important Landing Page A\/B Tests to Optimize Your Ad Campaigns<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/display-advertising\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Should Your Clients Be Using Display Advertising?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/explaining-ppc\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Explain the Different Types of PPC to Your Clients<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.bluecorona.com\/blog\/intro-to-paid-search\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\" style=\"\">Paid Search Marketing: A Beginner&#8217;s Guide<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Paid-search-types-and-tactics\" data-id=\"65727\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Paid-search-types-and-tactics.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Understanding Google Ads\" data-id=\"64220\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Understanding-Google-Ads.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" pbmnph4kb=\"\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 2\" data-id=\"64217\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-2-1.png\" style=\"aspect-ratio: auto 336 \/ 370;\" width=\"75\" height=\"83\" data-width=\"75\" data-height=\"83\" data-init-width=\"336\" data-init-height=\"370\"><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Understanding Google Ads<\/h4>\n<p>Google is far and away the most popular search engine in the game. If you want to establish a PPC campaign, it makes a lot of sense to spend your advertising dollars on Google Ads. But their ad creation process is complex and their dashboard can be tricky to navigate. Here&#8217;s what you need to know to put Google Ads to work for you.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Small Business Guide to the Google Universe<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/facebook-google-ads-small-business\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Facebook and Google Ads &#8211; The Keys to Small Business Paid Search<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/changes-google-ads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Google Ads Changes Affecting Small Businesses<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-local-services\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What You Need to Know About Google Local Services Ads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adwords-local-businesses\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Google Ads for Local Businesses<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/google-ads-benefits\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Present the Benefits of Google Ads to Clients<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adwords-local-business\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">AdWords for Local Businesses<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2567043?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">About Google Ad Campaign Types<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 3\" data-id=\"64223\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-3-1.png\" style=\"aspect-ratio: auto 346 \/ 330;\" width=\"65\" height=\"62\" data-width=\"65\" data-height=\"62\" data-init-width=\"346\" data-init-height=\"330\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Paid search and the customer journey<\/h4>\n<p>Paid search can help your business stay top of mind with prospects and clients throughout their customer journey. You can use paid search to get discovered by a whole new audience, or use remarketing techniques to speak to existing customers.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/create-a-remarketing-strategy\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Put Together an Effective Remarketing Strategy<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/paid-search-improves-customer-retention\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Improve Customer Retention Through Paid Search<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/retargeting-facebook-google\/\"><span data-tcb_hover_state_parent=\"\">The Beginner&#8217;s Guide to Retargeting<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/re-engage-leads-increase-sales\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Re-Engage with Leads and Increase Sales: Easy, Effective Ways to Bring Back Visitors Who Intend to Buy<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/advertising-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Central Role of Advertising in the Customer Journey<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.verticalmeasures.com\/blog\/ppc-advertising\/paid-advertising-at-each-stage-of-a-buyers-digital-journey-052317\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Paid Advertising at Each Stage of a Buyer&#8217;s Digital Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.mycustomer.com\/marketing\/strategy\/how-to-align-customer-journey-improvements-with-your-ppc-strategy\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Align Customer Journey Improvements with Your PPC Strategy<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Paid-search-and-the-customer-journey\" data-id=\"65726\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Paid-search-and-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Getting the most from your paid search ads2\" data-id=\"65893\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Getting-the-most-from-your-paid-search-ads2.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" pbmnph4kb=\"\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 4\" data-id=\"64225\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-4-1.png\" style=\"aspect-ratio: auto 319 \/ 255;\" width=\"75\" height=\"60\" data-width=\"75\" data-height=\"60\" data-init-width=\"319\" data-init-height=\"255\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4>Getting the most from your paid search ads<\/h4>\n<p>There is a right way and a wrong way to manage your paid search ads. Unfortunately, even the most experienced marketers have been known to fall victim to some common mistakes. Here&#8217;s what you need to know to get the most out of your investment in PPC.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/increase-ppc-ctr\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Increase PPC CTR with These Quick Tips<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/google-ads-mistakes\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Common Ways Marketers Waste Money on Google Ads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/ppc-misconceptions\/\">6 PPC Misconceptions You Need to Know for Success<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/ppc-checklist\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Ways to Get the Most Out of Your PPC Guy: An Easy-to-Use Checklist<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/costly-mistakes-adwords\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Avoid the 3 Most Costly Mistakes When Using Google AdWords<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.searchenginejournal.com\/12-ways-optimize-paid-search-campaign-matters\/181138\/#close\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">12 Ways to Optimize a Paid Search Campaign &#8211; And What Matters Most<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/so-many-paid-search-campaigns-so-little-time-heres-how-to-stay-ahead-of-it-all-296599\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">So Many Paid Search Campaigns, So Little Time. Here&#8217;s How to Stay Ahead of it All.<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paid search is an essential component of any comprehensive marketing strategy. It is a way for you to get discovered by new prospects and re-engage existing customers. While the terminology and mechanics of establishing a campaign may seem overwhelming at first, once you come to understand the ins and outs of paid search, you can put it to work for your business.<\/p>\n","protected":false},"featured_media":70296,"template":"","class_list":["post-70295","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Paid Search - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Know how paid search is essential for any marketing strategy to get discovered by new prospects and re-engaging existing customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/paid-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Paid Search - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Know how paid search is essential for any marketing strategy to get discovered by new prospects and re-engaging existing customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/paid-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T16:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-Paid-Search.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-Paid-Search.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Paid Search - 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