{"id":70293,"date":"2023-03-23T10:42:37","date_gmt":"2023-03-23T16:42:37","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70293"},"modified":"2024-01-08T09:46:40","modified_gmt":"2024-01-08T16:46:40","slug":"seo","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/seo\/","title":{"rendered":"Guide to SEO"},"content":{"rendered":"<p><span><img fetchpriority=\"high\" post-id=\"70293\" fifu-featured=\"1\" decoding=\"async\" alt=\"\" data-id=\"64201\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner Small Business Guide to SEO\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\" data-lazy-loaded=\"1\" loading=\"eager\"><img post-id=\"70293\" fifu-featured=\"1\" post-id=\"70293\" fifu-featured=\"1\" post-id=\"70293\" fifu-featured=\"1\" data-lazy-fallback=\"1\" post-id=\"70293\" fifu-featured=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64201\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner Small Business Guide to SEO\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to SEO<span style=\"font-size: 50px; color: var(--tcb-color-6);\">.&nbsp;<\/span><\/h1>\n<p style=\"\">Nobody ever said being a small business owner was easy. For many, the entrepreneur\u2019s day can include anything from business development to taking out the trash (somebody\u2019s got to do it).There is so much pressure on a small business owner to succeed, and while they often know they need to implement marketing efforts to grow their business, a lot of times those efforts seem to fall on the back burner, or the entrepreneur simply doesn\u2019t know where to start.With that being said, you must see the importance of marketing, especially when it comes to SEO, which can make all the difference for a smaller company.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 icon 1\" data-id=\"64202\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-1.png\" style=\"aspect-ratio: auto 355 \/ 318;\" width=\"75\" height=\"67\" data-width=\"75\" data-height=\"67\" data-init-width=\"355\" data-init-height=\"318\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 1\" data-id=\"64202\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-1.png\" style=\"\" width=\"75\" height=\"67\" data-width=\"75\" data-height=\"67\" data-init-width=\"355\" data-init-height=\"318\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-1.png?w=355&amp;ssl=1 355w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-1.png?resize=300%2C269&amp;ssl=1 300w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">Content structure<\/h4>\n<p style=\"\">As many marketers know at this point, Google\u2019s primary job is to provide people with an excellent user experience, and because of this, they want to make sure their users get the best possible content provided to them based on the search criteria they\u2019re looking for.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/blog-optimization-evolution\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How Blog Post Optimization Has Evolved and How You Can Adapt<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/seo-copywriting-tips\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Simple SEO Copywriting Tips for Small Businesses<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><span data-tcb_hover_state_parent=\"\">How to access Google My Business Phone Support<\/span><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/save-time-on-content-creation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Ways to Save Time on Content Creation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/14-ways-get-smarter-content-seo-283309\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">14 Ways to Get Smarter With Your Content and SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/yoast.com\/ultimate-guide-content-seo\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Ultimate Guide to Content SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636\" data-id=\"65724\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"13636\" data-id=\"65724\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 keyword reserach\" data-id=\"64205\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-keyword-reserach.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-keyword-reserach.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#13636 keyword reserach\" data-id=\"64205\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-keyword-reserach.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-keyword-reserach.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-keyword-reserach.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 2\" data-id=\"64204\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-2.png\" style=\"aspect-ratio: auto 445 \/ 496;\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"445\" data-init-height=\"496\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-2.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 2\" data-id=\"64204\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-2.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"445\" data-init-height=\"496\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-2.png?w=445&amp;ssl=1 445w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-2.png?resize=269%2C300&amp;ssl=1 269w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Keyword research<\/h4>\n<p>Keyword research is an important strategic marketing practice that never really ends. SEO has changed so dramatically over the last few years that you must revisit everything you think you know about it, and that starts with revisiting how you think about keyword research (spoiler alert, it\u2019s not just a technical aspect of SEO).<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/seo-quick-fixes\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Quick Fixes to Turn Your SEO Around<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/simple-keyword-research\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Simple Way to Conduct Keyword Research for Your Clients<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/effective-keyword-research\/\" target=\"_blank\" rel=\"noopener\">5 Steps to Effective Keyword Research<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/master-seo-plan\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Master These 3 Things and Your SEO Plan Will Come Together<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/small-business-keyword-research\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Every Small Business Needs to Know This About Keyword Research<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-search-console-key-data\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What to Pay Attention to in Google Search Console<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/essential-seo-tools\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The 3 Essential SEO Tools for Any Marketing Consultant<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/why-nobody-is-finding-your-content\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Nobody Is Finding Your Content [Podcast]<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/backlinko.com\/keyword-research\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Keyword Research for SEO &#8211; The Definitive Guide<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 3\" data-id=\"64206\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-3.png\" style=\"aspect-ratio: auto 374 \/ 334;\" width=\"75\" height=\"67\" data-width=\"75\" data-height=\"67\" data-init-width=\"374\" data-init-height=\"334\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 3\" data-id=\"64206\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-3.png\" style=\"\" width=\"75\" height=\"67\" data-width=\"75\" data-height=\"67\" data-init-width=\"374\" data-init-height=\"334\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-3.png?w=374&amp;ssl=1 374w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-3.png?resize=300%2C268&amp;ssl=1 300w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">On-page elements<\/h4>\n<p>It\u2019s always good to go back to the basics and focus on your on-page SEO. Here are some tactics to keep in mind.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/on-page-seo-basics\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">It\u2019s always good to go back to the basics and focus on your on-page SEO. Here are some tactics to keep in mind.<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Small Business Guide to the Google Universe<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/seo-starter-tips\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Get a Client Started Right with SEO<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-search-console-uses\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Most Useful Ways to Utilize Google Search Console<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/seo-consulting-small-business\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">SEO Consulting for Small Businesses<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/homepage-optimization\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What&#8217;s Included in a Perfectly Optimized Homepage?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/are-amps-worthwhile\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What Are AMPs and Are They Worth It?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/using-data-analytics-to-improve-seo\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Use Data and Analytics to Improve Your Client&#8217;s SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/importance-of-seo\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Evolving Significance of SEO in Marketing Today [Podcast]<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/moz.com\/blog\/on-page-seo-changes-case-study\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">How We Got an Organic Traffic Boost from 4 On-Page SEO Changes<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.bestseofirm.com\/best-seo\/page-seo-ultimate-guide\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">On-Page SEO: The Ultimate Guide<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/theupperranks.com\/blog\/on-page-seo\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Tighten Up Your On-Page SEO With These 13 Tips<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"13636-On-page-elements\" data-id=\"65723\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-On-page-elements.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-On-page-elements.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"13636-On-page-elements\" data-id=\"65723\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-On-page-elements.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636-On-page-elements.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636-On-page-elements.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 Voice search\" data-id=\"64208\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Voice-search.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Voice-search.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#13636 Voice search\" data-id=\"64208\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Voice-search.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-Voice-search.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-Voice-search.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 4\" data-id=\"64209\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-4.png\" style=\"aspect-ratio: auto 366 \/ 286;\" width=\"75\" height=\"59\" data-width=\"75\" data-height=\"59\" data-init-width=\"366\" data-init-height=\"286\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-4.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 4\" data-id=\"64209\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-4.png\" style=\"\" width=\"75\" height=\"59\" data-width=\"75\" data-height=\"59\" data-init-width=\"366\" data-init-height=\"286\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-4.png?w=366&amp;ssl=1 366w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-4.png?resize=300%2C234&amp;ssl=1 300w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Voice search<\/h4>\n<p>As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we\u2019re adapting to this new voice revolution rather quickly (almost 1\/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to search.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/voice-search-small-business\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">Voice Search: What Small Business Owners and Marketers Need to Know<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/voice-search\/\"><span data-tcb_hover_state_parent=\"\">How to Optimize Your Website for Voice Search<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/backlinko.com\/voice-search-seo-study\">Voice Search SEO: How to Optimize in 2018<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/moz.com\/blog\/voice-strategy-guide\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Building a Marketing Plan for the Next Era in Computing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/already-doing-seo-add-these-two-things-to-optimize-for-voice-search-295827\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Already Doing SEO? Add These Two Things to Optimize for Search<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/optimize-content-voice-first-world-291782\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How Do You Optimize Content for a Voice-First World?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/voice-search-and-seo-why-b2b-marketers-need-to-pay-attention-now-277459\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\"><span style=\"font-family: Merriweather;\">Voice <\/span>Search and SEO: Why B2B Marketers Need to Pay Attention<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/study-11-voice-search-ranking-factors-analyzed-unpacked-293221\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">11 Voice Search Ranking Factors Analyzed<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 5\" data-id=\"64211\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-5.png\" style=\"aspect-ratio: auto 361 \/ 369;\" width=\"75\" height=\"77\" data-width=\"75\" data-height=\"77\" data-init-width=\"361\" data-init-height=\"369\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-5.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 5\" data-id=\"64211\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-icon-5.png\" style=\"\" width=\"75\" height=\"77\" data-width=\"75\" data-height=\"77\" data-init-width=\"361\" data-init-height=\"369\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-5.png?w=361&amp;ssl=1 361w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/13636-icon-5.png?resize=293%2C300&amp;ssl=1 293w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Off-page elements<\/h4>\n<p>On-page SEO isn&#8217;t the only area that needs to be optimized for your business. In order to build your total online presence, you must focus on the off-page elements as well.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/build-trust-with-audience\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Build Trust With Your Audience<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/getting-quality-backlinks\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Best Way to Get High Quality Backlinks for Your Clients<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/backlinks-are-like-networking\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Why Obtaining Backlinks is a Lot Like Networking<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/links-through-podcast-guesting\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Build Your Brand and Acquire Links Through Podcast Guesting<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/local-business-link-building\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">8 Ways Local Businesses Can Get Started with Link Building<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/boost-organic-click-through-rate\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">7 Ways to Help Your Clients Improve Organic Click Through Rate<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/how-guest-podcasting-improves-seo\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Being a Podcast Guest Is Your Secret SEO Weapon<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/link-building-networking\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Link Building is the New Networking [Podcast]<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/case-study-page-seo-off-page-seo-working-together-291138\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">On-Page+Off-Page SEO Working Together=Success<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"13636-Off-page-elements\" data-id=\"65722\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Off-page-elements.png\" style=\"aspect-ratio: auto 589 \/ 756;\" width=\"370\" height=\"475\" data-width=\"370\" data-height=\"475\" data-init-width=\"589\" data-init-height=\"756\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Off-page-elements.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"13636-Off-page-elements\" data-id=\"65722\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Off-page-elements.png\" style=\"\" width=\"370\" height=\"475\" data-width=\"370\" data-height=\"475\" data-init-width=\"589\" data-init-height=\"756\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636-Off-page-elements.png?w=589&amp;ssl=1 589w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/13636-Off-page-elements.png?resize=234%2C300&amp;ssl=1 234w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody ever said being a small business owner was easy. For many, the entrepreneur\u2019s day can include anything from business development to taking out the trash (somebody\u2019s got to do it). There is so much pressure on a small business owner to succeed, and while they often know they need to implement marketing efforts to grow their business, a lot of times those efforts seem to fall on the back burner, or the entrepreneur simply doesn\u2019t know where to start.<\/p>\n","protected":false},"featured_media":70294,"template":"","class_list":["post-70293","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to SEO - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"The comprehensive guide for small business to use SEO in marketing strategy. Learn about keywords research, on-page, off-page elements &amp; other elements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to SEO - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"The comprehensive guide for small business to use SEO in marketing strategy. Learn about keywords research, on-page, off-page elements &amp; other elements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T16:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-banner-Small-Business-Guide-to-SEO.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to SEO - Duct Tape Marketing","description":"The comprehensive guide for small business to use SEO in marketing strategy. 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