{"id":70291,"date":"2023-03-23T10:40:38","date_gmt":"2023-03-23T16:40:38","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70291"},"modified":"2024-01-08T09:46:59","modified_gmt":"2024-01-08T16:46:59","slug":"email-marketing","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/email-marketing\/","title":{"rendered":"Guide to Email Marketing"},"content":{"rendered":"<p><span><img post-id=\"70291\" fifu-featured=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64119\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Email Marketing<span style=\"font-size: 50px; color: var(--tcb-color-6);\">.&nbsp;<\/span><\/h1>\n<p style=\"\">Email is one of the oldest online marketing channels, but it remains one of the most effective. If you know how to use it, email marketing can be a fantastic way to engage with new prospects, move them along the customer journey, and keep in good standing with existing customers.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#1\" data-id=\"64121\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/1.png\" style=\"aspect-ratio: auto 3300 \/ 3334;\" width=\"75\" height=\"76\" data-width=\"75\" data-height=\"76\" data-init-width=\"3300\" data-init-height=\"3334\"><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Building and maintaining your list<\/h4>\n<p style=\"\">Your mailing list is like your closet: It&#8217;s filled with valuable items, but if you let it get cluttered and messy, it&#8217;s a nightmare trying to find anything useful. Here are some tips for keeping your list clean from the start and getting things back in order if they&#8217;ve grown disorganized.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/clean-email-list-tips\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Best Practices for Keeping Your Email List Nice and Clean<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-regulations\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Email Rules and Regulations to Follow<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-compliance\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Spam Laws, Email Marketing, and Compliance<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/dont-bother-with-social-media-until-you-have-email-nailed\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Don&#8217;t Bother With Social Media Until You Have Email Marketing Nailed<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/reengage-your-email-contacts\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Tactics for Re-Engaging Your Email Contacts<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"1-01 (1)\" data-id=\"65684\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01-1-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64122\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-01.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#2\" data-id=\"64123\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2.png\" style=\"aspect-ratio: auto 1920 \/ 1612;\" width=\"75\" height=\"63\" data-width=\"75\" data-height=\"63\" data-init-width=\"1920\" data-init-height=\"1612\"><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Creating effective campaigns<\/h4>\n<p>Building a great email marketing campaign is about more than selecting a template, typing some copy, and hitting send. There&#8217;s a lot of planning and crafting that goes into establishing a campaign that will garner the kind of results you want for your brand.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/organize-email-marketing-roi\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">5 Ways to Organize Email Marketing to Achieve Higher ROI<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/launching-email-marketing-campaign\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Four Steps to Launching an Email Marketing Campaign<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/ignore-these-email-marketing-myths\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">6 Email Marketing Myths You Can Ignore<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/why-your-email-marketing-needs-an-editorial-calendar\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Your Email Marketing Needs an Editorial Calendar<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The New Rules of Email Marketing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/11\/6-email-list-management-best-practices-for-growing-maintaining-a-loyal-list\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">6 Email List Management Best Practices for Growing and Maintaining a Loyal List<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#3\" data-id=\"64125\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/3.png\" style=\"aspect-ratio: auto 1920 \/ 1785;\" width=\"75\" height=\"70\" data-width=\"75\" data-height=\"70\" data-init-width=\"1920\" data-init-height=\"1785\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Writing tips for email marketing<\/h4>\n<p>Good writing is good writing, but there are some specifics you need to keep in mind when it comes to how you handle your emails. From eye-catching headlines to engaging calls to action, how you handle each piece of the marketing email puzzle is an important part of getting great results from your campaign.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/perfect-marketing-email\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Craft the Perfect Email<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/email-marketing-hacks\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Simple Hacks to Get More ROI from Email Marketing<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/copywriting-shortcuts\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">6 Copywriting Shortcuts That Will Help Your Business Stand Out and Get Noticed<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/copywriting-tips\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Copywriting Tips for Improving Conversions<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/fortune.com\/2016\/09\/20\/email-writing-tips\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">10 Writing Tips to Make Your Emails Less Terrible<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.copyblogger.com\/37-email-marketing-tips\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">37 Tips for Writing Emails that Get Opened, Read, and Clicked<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"3-01 (1)\" data-id=\"65685\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-1-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64127\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-01.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#4\" data-id=\"64128\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4.png\" style=\"aspect-ratio: auto 1920 \/ 1920;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"1920\" data-init-height=\"1920\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Analyzing your email marketing efforts<\/h4>\n<p>The only way to improve your email marketing is to grasp where it currently stands. By using analytics and measuring the right KPIs, you can get a handle on what&#8217;s working and what to cut from your existing email marketing tactics.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/analyzing-email-marketing\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Analyze Your Email Marketing Efforts<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-rules-to-break\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">With Email Marketing Sometimes You Need to Question the Rules<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/email-marketing-experiments\/\">4 Experiments to Try with Email Marketing<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.marketo.com\/articles\/how-to-analyze-and-perfect-email-marketing-metrics-4-examples-of-successful-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Analyze and Perfect Email Marketing Metrics<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/sleeknote.com\/blog\/email-marketing-analytics\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Get in the Head of Your Target Market with Advanced Email Marketing Analytics<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#5\" data-id=\"64130\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/5.png\" style=\"aspect-ratio: auto 1920 \/ 1904;\" width=\"75\" height=\"74\" data-width=\"75\" data-height=\"74\" data-init-width=\"1920\" data-init-height=\"1904\"><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Email marketing and customer journey<\/h4>\n<p>Email marketing has the power to speak to people all along the customer journey. From prospects who will be introduced to your brand via your newsletter, to longstanding customers you can approach with a campaign about your referral program, there&#8217;s a place for email marketing along every step of the way.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-brand-awareness\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Use Email Marketing to Build Brand Awareness<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/what-to-consider-for-an-effective-lead-nurturing-campaign\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What to Consider for an Effective Lead Nurturing Campaign<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-templates\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Growing Your Business with Email Marketing Templates<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-lead-generation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Email Marketing Best Practices for Lead Generation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-improve-conversions-make-more-money\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"5-01 (1)\" data-id=\"65686\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-1-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is one of the oldest online marketing channels, but it remains one of the most effective. If you know how to use it, email marketing can be a fantastic way to engage with new prospects, move them along the customer journey, and keep in good standing with existing customers.<\/p>\n","protected":false},"featured_media":70479,"template":"","class_list":["post-70291","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Email Marketing - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to use email marketing to engage with new customers, keeping existing customers and creating effective campaigns to achieve better ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Email Marketing - 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