{"id":70289,"date":"2023-03-23T10:38:58","date_gmt":"2023-03-23T16:38:58","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70289"},"modified":"2024-01-08T09:48:12","modified_gmt":"2024-01-08T16:48:12","slug":"mobile-marketing","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/mobile-marketing\/","title":{"rendered":"Guide to Mobile Marketing"},"content":{"rendered":"<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"64037\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/Header-01-2.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64037\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/Header-01-2.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/Header-01-2.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/Header-01-2.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Mobile Marketing<span style=\"--tcb-applied-color: var$(--tcb-color-6)  !important; color: var(--tcb-color-6); font-size: 50px;\">.&nbsp;<\/span><\/h1>\n<p style=\"\">Did you know that mobile searches now take up more than half of all searches on Google? This mobile trend isn\u2019t going to slow down any time soon, making this undoubtedly the future of SEO.Google will continue to change up their entire algorithm for mobile search and will cater to mobile users first and foremost (their entire business plan revolves around providing the best user experience after all).Just because your website is ranking well on a desktop does not mean the same results will translate over to search results on your phone.Bottom line? It has never been more important to ensure your website is mobile friendly. Below are tips that can help you stay competitive in the mobile world.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Icon mobile friendly\" data-id=\"64132\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/follower.png\" style=\"aspect-ratio: auto 512 \/ 512;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"Icon mobile friendly\" data-id=\"64132\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/follower.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/follower.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/follower.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/follower.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/follower.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">Create a mobile-friendly website<\/h4>\n<p style=\"\">Here\u2019s the thing, as a society, we\u2019re constantly on the go and Google has adapted to this sort of lifestyle. Because of this, in order for your website to succeed to it\u2019s fullest capacity today, it needs to work well on mobile devices.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/create-mobile-website\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Create A Mobile Website That Gets Found By Google<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.impactbnd.com\/examples-of-effective-mobile-website-design\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">8 Awesome Examples of Effective Mobile Web Design<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/developers.google.com\/web\/fundamentals\/design-and-ux\/principles\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What Makes a Good Mobile Site?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/guide-local-marketing\/#:~:text=Improve%20local%20SEO%20with%20Google%20My%20Business\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Improve local SEO with Google My Business<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.infusionsoft.com\/business-success-blog\/marketing\/seo\/mobile-friendly-website-essentials\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Mobile First Indexing: Make Your Site Fast and Mobile Friendly<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"1-01-3\" data-id=\"65680\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01-3.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"1-01-3\" data-id=\"65680\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01-3.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01-3.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01-3.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64039\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01-3.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01-3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64039\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01-3.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01-3.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01-3.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"responsive-design\" data-id=\"64134\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/responsive-design.png\" style=\"aspect-ratio: auto 512 \/ 512;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"responsive-design\" data-id=\"64134\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/responsive-design.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/responsive-design.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/responsive-design.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/responsive-design.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/responsive-design.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Develop mobile content<\/h4>\n<p>Have you ever seen content on a mobile device that you\u2019re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It\u2019s frustrating, not only because it\u2019s inconvenient, but because it\u2019s so easily avoidable.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/mobile-content\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Developing Content for Your Mobile Audience<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/mobile-desktop-seo-different-results-different-content-strategies-281643\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Mobile &amp; desktop SEO: Different results, different content strategies<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/neilpatel.com\/blog\/how-to-create-mobile-friendly-content\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">How to Create Mobile Friendly Content<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/contentmarketinginstitute.com\/2015\/04\/content-engages-mobile-readers\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Write Content That Engages Mobile Readers<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/delivering-optimized-media-rich-content-for-mobile-294850\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Developing optimized media-rich content for mobile<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.forbes.com\/sites\/briansutter\/2018\/02\/04\/7-ways-to-make-your-content-mobile-friendly\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Ways to Make Your Content Mobile Friendly<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"mobile optimization icon\" data-id=\"64136\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/smartphone.png\" style=\"aspect-ratio: auto 512 \/ 512;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/smartphone.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"mobile optimization icon\" data-id=\"64136\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/smartphone.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/smartphone.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/smartphone.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/smartphone.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/smartphone.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Focus on mobile optimization<\/h4>\n<p>Did you know that mobile searches now take up more than half of all searches on Google? From what I can see, this mobile trend isn\u2019t going to slow down any time soon, making this undoubtedly the future of SEO.Google has, and will continue to change up their entire algorithm for mobile search and will cater to mobile users first and foremost (their entire business plan revolves around providing the best user experience after all).<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/mobile-optimization\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">What You Need to Teach Your Clients About Mobile Optimization<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/neilpatel.com\/blog\/mobile-search-optimization\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">10 Ways to Optimize Your Site for Mobile Search<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchenginewatch.com\/2017\/12\/18\/how-to-carry-out-a-mobile-seo-audit-on-your-site\/\"><span data-tcb_hover_state_parent=\"\">How to Carry Out a Mobile SEO Audit On Your Site<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/neilpatel.com\/blog\/mobile-search-optimization\/\"><span data-tcb_hover_state_parent=\"\">10 Ways to Optimize Your Site for Mobile Search<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2018\/04\/06\/the-7-most-important-factors-for-mobile-optimization\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The 7 Most Important Factors for Mobile Optimization<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"3-01-3\" data-id=\"65681\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-3.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"3-01-3\" data-id=\"65681\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/3-01-3.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/3-01-3.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/3-01-3.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64041\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/4-01-3.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/4-01-3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64041\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/4-01-3.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01-3.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01-3.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"mobile social icon\" data-id=\"64138\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/social-media.png\" style=\"aspect-ratio: auto 512 \/ 512;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/social-media.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"mobile social icon\" data-id=\"64138\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/social-media.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/social-media.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/social-media.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/social-media.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/social-media.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Keep mobile social in mind<\/h4>\n<p>Did you know that 80% of all time on social media is spent on mobile? Given our on-the-go tendencies as a society these days, and, let\u2019s face it, the addiction many people have to their phones, this number shouldn\u2019t come as a complete shock.What is shocking, however, is that many marketers are not properly adapting their social strategy to meet these trends and ensure their social media marketing is mobile optimized. If this isn\u2019t on your or your clients\u2019 radars, you risk losing followers.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/social-media-mobile\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Social Media is Mobile: Has Your Marketing Strategy Adapted?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.socialbakers.com\/blog\/2698-how-to-optimize-your-social-media-marketing-for-mobile-devices\"><span data-tcb_hover_state_parent=\"\">How to Optimize Your Social Media Marketing for Mobile Devices<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/social-media-usage\/\" style=\"outline: none;\">The State of Social Media Usage in America Today<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/www.convinceandconvert.com\/social-media-strategy\/optimize-social-video-for-mobile\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">81% of Marketers Optimize Social Video for Mobile (Infographic)<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/3-ways-to-optimize-your-social-media-marketing-for-mobile.html\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">3 Ways to Optimize Your Social Media Marketing for Mobile<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"mobile campaign icon\" data-id=\"64140\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/digital.png\" style=\"aspect-ratio: auto 512 \/ 512;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/digital.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"mobile campaign icon\" data-id=\"64140\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/digital.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"512\" data-init-height=\"512\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/digital.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/digital.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/digital.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/digital.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Create mobile campaigns<\/h4>\n<p>Given the amount of time people spend on their phones, it always amazes me how low mobile ad spend is in comparison. There are so many benefits of using your ad dollars to target mobile users and when used correctly, these campaigns can drive significantly more traffic and conversions.If you\u2019re in charge of marketing for your business, ensure that mobile is part of your strategy to give your audience the best experience possible.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/mobile-marketing-campaign\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">What Goes Into Creating an Effective Mobile Marketing Campaign?<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.impactbnd.com\/blog\/mobile-marketing-statistics\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">38 Mobile Marketing Statistics<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.searchenginejournal.com\/mobile-only-adwords-campaigns\/216711\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The No-Brainer Case for Mobile-Only Adwords Campaigns<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.salesforce.com\/blog\/2017\/07\/geofence-location-based-mobile-campaigns.html\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Creating Location-Based Mobile Campaigns That Actually Work<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/2017-12-18-5-best-mobile-campaigns-of-2017\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Best Mobile Campaigns of 2017<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"5-01-2\" data-id=\"65682\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-2.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-2.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"5-01-2\" data-id=\"65682\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-01-2.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-01-2.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-01-2.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#6-01\" data-id=\"64043\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/6-01-1.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#6-01\" data-id=\"64043\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/6-01-1.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/6-01-1.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/6-01-1.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47972\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-1.png\" style=\"aspect-ratio: auto 299 \/ 292;\" width=\"75\" height=\"73\" data-width=\"75\" data-height=\"73\" data-init-width=\"299\" data-init-height=\"292\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47972\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-1.png\" style=\"\" width=\"75\" height=\"73\" data-width=\"75\" data-height=\"73\" data-init-width=\"299\" data-init-height=\"292\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon4-1.png?w=299&amp;ssl=1 299w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon4-1.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">6<\/h4>\n<h4 style=\"text-align: left;\">Design mobile-friendly emails<\/h4>\n<p>A lot of people assume that emails just automatically adjust to a mobile screen and that very little needs to be done to get it ready for a mobile audience.While this is true for some email platforms, it isn\u2019t for all, and often times businesses aren\u2019t even aware that their emails aren\u2019t showing up the way they want them to on a mobile screen.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/mobile-email\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Create Emails That Look Good on Mobile Devices<\/span><\/a><\/span><\/li>\n<li><span><span data-tcb_hover_state_parent=\"\">How to Optimize Your Email for Mobile<\/span><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.impactbnd.com\/blog\/mobile-marketing-statistics\">38 Mobile Marketing Statistics to Help You Plan for 2018<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that mobile searches now take up more than half of all searches on Google? This mobile trend isn\u2019t going to slow down any time soon, making this undoubtedly the future of SEO. Google will continue to change up their entire algorithm for mobile search and will cater to mobile users first and foremost (their entire business plan revolves around providing the best user experience after all).<\/p>\n","protected":false},"featured_media":70480,"template":"","class_list":["post-70289","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Mobile Marketing - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Informative Mobile Marketing guide for small business. Get Important tips to optimize mobile experience that can help you stay competitive in mobile world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Mobile Marketing - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Informative Mobile Marketing guide for small business. 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