{"id":70285,"date":"2023-03-23T10:35:28","date_gmt":"2023-03-23T16:35:28","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70285"},"modified":"2024-03-21T15:50:54","modified_gmt":"2024-03-21T21:50:54","slug":"customer-journey","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/customer-journey\/","title":{"rendered":"Guide to Customer Journey"},"content":{"rendered":"<p><span><img fetchpriority=\"high\" post-id=\"70285\" fifu-featured=\"1\" decoding=\"async\" alt=\"\" data-id=\"64100\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner customer journey\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\" data-lazy-loaded=\"1\" loading=\"eager\"><img post-id=\"70285\" fifu-featured=\"1\" post-id=\"70285\" fifu-featured=\"1\" post-id=\"70285\" fifu-featured=\"1\" post-id=\"70285\" fifu-featured=\"1\" data-lazy-fallback=\"1\" post-id=\"70285\" fifu-featured=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"64100\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner customer journey\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Shaping the Customer Journey<span style=\"--tcb-applied-color: var$(--tcb-color-6)  !important; color: var(--tcb-color-6); font-size: 50px;\">.&nbsp;<\/span><\/h1>\n<p style=\"\">The customer journey is the sum of all experiences a customer has when interacting with your business. From their first Google search to their most recent purchase, every touchpoint adds up to a total customer journey. And in today&#8217;s digital world, there are countless touchpoints to consider. Taking charge of the path your customer takes with your business is critical to creating a smooth journey that builds loyalty and encourages return business and lots of referrals.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 1 (1)\" data-id=\"63984\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-1-1.png\" style=\"aspect-ratio: auto 150 \/ 181;\" width=\"68\" height=\"82\" data-width=\"68\" data-height=\"82\" data-init-width=\"150\" data-init-height=\"181\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-1-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 1 (1)\" data-id=\"63984\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-1-1.png\" style=\"\" width=\"68\" height=\"82\" data-width=\"68\" data-height=\"82\" data-init-width=\"150\" data-init-height=\"181\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Understanding the customer journey<\/h4>\n<p>What is the customer journey, anyway? If you&#8217;re unfamiliar with the term or need a refresher on the nuts and bolts that go into influencing your customer journey, this is the place to start.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-hourglass-and-marketing-maturity-model\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Relationship Between the Marketing Hourglass and Maturity Model<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/customer-journey-evolution\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How Did the Customer Journey Evolve in 2019?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/mobile-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How Mobile Has Impacted the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/sales-through-customer-journey\/\" target=\"_blank\" style=\"outline: none; font-size: 15px !important;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Add Sales to Each Stage of the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-strategy-first\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\" style=\"\">Why Your Marketing Must Be Led By Strategy First [Podcast]<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<span data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\"><\/span><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/build-marketing-hourglass\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Build Your Marketing Hourglass<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-thinking\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Power of Customer Journey Thinking [Infographic]<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"Understanding-the-customer-journey\" data-id=\"65628\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Understanding-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Understanding-the-customer-journey.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"Understanding-the-customer-journey\" data-id=\"65628\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Understanding-the-customer-journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/Understanding-the-customer-journey.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/Understanding-the-customer-journey.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"Tools for driving the customer journey\" data-id=\"64174\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Tools-for-driving-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Tools-for-driving-the-customer-journey.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"Tools for driving the customer journey\" data-id=\"64174\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Tools-for-driving-the-customer-journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Tools-for-driving-the-customer-journey.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Tools-for-driving-the-customer-journey.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 2 (1)\" data-id=\"63986\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-2-1.png\" style=\"aspect-ratio: auto 161 \/ 155;\" width=\"75\" height=\"72\" data-width=\"75\" data-height=\"72\" data-init-width=\"161\" data-init-height=\"155\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-2-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 2 (1)\" data-id=\"63986\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-2-1.png\" style=\"\" width=\"75\" height=\"72\" data-width=\"75\" data-height=\"72\" data-init-width=\"161\" data-init-height=\"155\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Tools for driving the customer journey<\/h4>\n<p>You want to drive the customer journey, rather than letting it take control itself. There are a number of marketing tools that can help you create your desired path for customers.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/websites-and-the-customer-journey\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Role of Your Website in Guiding the Customer Journey<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-automation-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Where Marketing Automation Fits Into the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/crm-driving-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">4 Tips for Driving the Customer Journey with CRM<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/customer-journey-kpis\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Important KPIs for Each Phase of the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/create-marketing-hourglass\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Create the Perfect Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.crazyegg.com\/blog\/create-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Create a Customer Journey Map Completely From Scratch<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 3 (1)\" data-id=\"63988\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-3-1.png\" style=\"aspect-ratio: auto 221 \/ 157;\" width=\"68\" height=\"48\" data-width=\"68\" data-height=\"48\" data-init-width=\"221\" data-init-height=\"157\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-3-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 3 (1)\" data-id=\"63988\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-3-1.png\" style=\"\" width=\"68\" height=\"48\" data-width=\"68\" data-height=\"48\" data-init-width=\"221\" data-init-height=\"157\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">How content shapes the customer journey<\/h4>\n<p>Because today&#8217;s customer journey has so many touchpoints, twists, and turns, you need a way to help your customers find the clearest path to conversion. Content is the way to do just that.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-with-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">Marrying Content with the Customer Journey<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/social-media-along-the-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Where Does Social Media Fit Into the Customer Journey?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/advertising-customer-journey\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Central Role of Advertising in the Customer Journey?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Develop Content for Every Stage of the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/webinar-best-practices-customer-journey\/\"><span data-tcb_hover_state_parent=\"\">Webinar Best Practices Throughout the Customer Journey [Podcast]<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/video-customer-lifecycle\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Power of Video Throughout the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/video-customer-lifecycle\/\"><span data-tcb_hover_state_parent=\"\">How to Map Your Content to the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/instapage.com\/blog\/content-examples-customer-journey-stages\"><span data-tcb_hover_state_parent=\"\">The Best Content Examples for Every Stage of the Customer Journey<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"How-content-shapes-the-customer-journey\" data-id=\"65629\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/How-content-shapes-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/How-content-shapes-the-customer-journey.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"How-content-shapes-the-customer-journey\" data-id=\"65629\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/How-content-shapes-the-customer-journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/How-content-shapes-the-customer-journey.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/How-content-shapes-the-customer-journey.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span>[tcb-script src=&#8221;https:\/\/fast.wistia.com\/embed\/medias\/72p2zmzbu9.jsonp&#8221; async=&#8221;&#8221;][\/tcb-script][tcb-script src=&#8221;https:\/\/fast.wistia.com\/assets\/external\/E-v1.js&#8221; async=&#8221;&#8221;][\/tcb-script]&nbsp;<\/p>\n<p style=\"text-align: center;\">People in professional services need to be good at what they do, but their audience hopes that\u2019s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don\u2019t dedicate time to the growth of their company (or simply don\u2019t know where to start to do that).<\/p>\n<h2 style=\"text-align: center;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"\" width=\"287\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"\" width=\"287\" \/><\/span><\/p>\n<h3>Google My Business and citations<\/h3>\n<p><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a>&nbsp;is a crucial online, digital tool or service from Google that is available to local businesses or service area businesses. You have to have a business in a location to claim a profile for that location, but when you do, it does unlock some powerful tools.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/google-my-business-profile\/\" target=\"_blank\" rel=\"noopener\">Claim and optimize your Google My Business Page<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/?hl=en#topic=4539639\" target=\"_blank\" rel=\"noopener\">Google My Business Help Page<\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/problems-google-business-use-phone-support-221305\" target=\"_blank\" rel=\"noopener\">How to access Google My Business Phone Support<\/a><\/li>\n<li><a href=\"https:\/\/yoast.com\/google-my-business\/\" target=\"_blank\" rel=\"noopener\">Improve local SEO with Google My Business<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/citations-build-successful-local-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">Using online business directories to build local SEO<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/google-search-console-guide\/\">Guide to the New Google Search Console<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" \/><\/span><\/p>\n<h3>Google Ads paid local traffic<\/h3>\n<p>One of the most important ways to get found today as a local business is to show up &#8211; front and center &#8211; when someone whips out their phone and searches Google for a product or service near them.Google Ads, along with a focus on SEO, is how you can dominate your market for local search.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/adwords-local-businesses\/\" target=\"_blank\" rel=\"noopener\">How to Use Google AdWords for you Local Business<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/adwords-local-business\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Guide to AdWords for Local Businesses<\/a><\/li>\n<li><a href=\"https:\/\/whitespark.ca\/blog\/10-ways-drastically-improve-small-local-business-adwords-campaigns\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Tips to Improve Your AdWords Campaigns<\/a><\/li>\n<li><a href=\"http:\/\/blog.ispionage.com\/adwords-extensions-local-businesses.html\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">How to Use Local Extensions in Your AdWords Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/negative-keywords\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Using Negative Keywords to Improve Your Results<\/a><\/li>\n<li>The 30-minute PPC Audit Everyone Can Do<\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon3\" data-id=\"47971\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3-1.png\" style=\"\" width=\"384\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon3\" data-id=\"47971\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3-1.png\" style=\"\" width=\"384\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3-1.png?w=384&amp;ssl=1 384w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3-1.png?resize=300%2C232&amp;ssl=1 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/span><\/p>\n<h3>Local website optimization<\/h3>\n<p>While there is a growing percentage of web designers who understand how to design strategically, there are still many business owners who have the \u201cmake my site pretty\u201d mentality. By not keeping&nbsp;SEO, content, strategy, user experience, website functionality,&nbsp;<em>and&nbsp;<\/em>design in mind, companies risk losing business opportunities.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/local-content-local-seo\/\" target=\"_blank\" rel=\"noopener\">How to Create Local Content for Local SEO<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/homepage-elements\/\" target=\"_blank\" rel=\"noopener\">Must Have Homepage Elements<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/guide-to-local-seo\/\" target=\"_blank\" rel=\"noopener\">A Visual Guide to Local SEO for Small Business Websites<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/guide-local-content-marketing\/155933\/\" target=\"_blank\" rel=\"noopener\">The Guide to Local Content Marketing<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/is-your-website-ready-for-local-search-engine-traffic\/\">Is Your Website Ready for Local Search Engine Traffic?<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/5-ways-to-make-your-web-site-scream-local-2\/\">5 Ways to Make Your Website Scream Local<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47973\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-2.png\" style=\"\" width=\"299\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-2.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47973\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-2.png\" style=\"\" width=\"299\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon4-2.png?w=299&amp;ssl=1 299w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon4-2.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/span><\/p>\n<h3>Reviews and competitive analysis<\/h3>\n<p>Most local business owners are aware that positive online reviews are good for business, but over the years, I\u2019ve realized many aren\u2019t aware of just&nbsp;<em>how&nbsp;<\/em>much they can impact it. Today\u2019s consumers are increasingly relying on reviews to make decisions about the products and services they purchase.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/local-business-reviews\/\" target=\"_blank\" rel=\"noopener\">Why Reviews Are More Important Than Ever for Local Businesses<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/build-manage-online-reputation\/\" target=\"_blank\" rel=\"noopener\">Tips for Managing Your Online Reputation<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/getting-local-reviews\" target=\"_blank\" rel=\"noopener\">Get More Local Reviews<\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/local-businesses-get-good-online-reviews-build-business-214939\" target=\"_blank\" rel=\"noopener\">How to Get Good Online Reviews that Build Business<\/a><\/li>\n<li><a href=\"https:\/\/www.brightlocal.com\/2017\/04\/11\/top-local-citations-by-business-category\/\" target=\"_blank\" rel=\"noopener\">Top Local Review Sites by Industry<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" \/><\/span><\/p>\n<h3>Backlinks on- and offline<\/h3>\n<p>No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking.<\/p>\n<p>Getting high quality backlinks to your content is one of the more important factors in getting your content to rank. Buying links and acquiring links in shady ways is no way to go about this.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/local-business-link-building\/\" target=\"_blank\" rel=\"noopener\">8 Ways Local Businesses Can Get Started With Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/link-building-networking\/\" target=\"_blank\" rel=\"noopener\">Why local link-building is the new networking<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/the-secret-to-link-building\/\" target=\"_blank\" rel=\"noopener\">The Secret to Building High Quality Backlinks<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/links-through-podcast-guesting\/\" target=\"_blank\" rel=\"noopener\">Build Backlinks with Podcast Guesting<\/a><\/li>\n<li><a href=\"https:\/\/kcwebdesigner.com\/what-is-serp-stacking-for-seo\/\" target=\"_blank\" rel=\"noopener\">What is SERP Stacking for SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/local-backlink\/213290\/\">What is a local backlink and how to find them<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/11-ways-local-businesses-can-get-links\">11 Ways for Local Businesses to Get Links<\/a><\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/2017\/09\/20\/how-to-create-a-kickass-link-building-strategy-for-local-seo\/\">How to Create a Kickass Link-Building Strategy for Local SEO<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"The connection between customer experience and the customer journey\" data-id=\"64176\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/The-connection-between-customer-experience-and-the-customer-journey.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/The-connection-between-customer-experience-and-the-customer-journey.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"The connection between customer experience and the customer journey\" data-id=\"64176\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/The-connection-between-customer-experience-and-the-customer-journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/The-connection-between-customer-experience-and-the-customer-journey.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/The-connection-between-customer-experience-and-the-customer-journey.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#13636 icon 4 (1)\" data-id=\"63991\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-4-1.png\" style=\"aspect-ratio: auto 296 \/ 343;\" width=\"75\" height=\"87\" data-width=\"75\" data-height=\"87\" data-init-width=\"296\" data-init-height=\"343\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-4-1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 4 (1)\" data-id=\"63991\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-4-1.png\" style=\"\" width=\"75\" height=\"87\" data-width=\"75\" data-height=\"87\" data-init-width=\"296\" data-init-height=\"343\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-icon-4-1.png?w=296&amp;ssl=1 296w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-icon-4-1.png?resize=259%2C300&amp;ssl=1 259w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">The connection between customer experience and the customer journey<\/h4>\n<p>In the end, the sum of all the customer journey&#8217;s parts is what your audience experiences when interacting with your brand. From the ads they see to the product they buy to the customer service they receive, these elements of the journey all shape a customer&#8217;s perception of your brand.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/never-lose-a-customer\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Attract Customers and Keep Them Forever<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/customer-journey-mapping\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How Mapping Your Customer Journey Can Improve the Customer Experience<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/brand-story\/\" style=\"outline: none;\">Integrating Brand Story and the Customer Journey<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/simple-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">A Simple Approach to the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/hbr.org\/2010\/11\/using-customer-journey-maps-to\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Using Customer Journey Maps to Improve Customer Experience<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.surveymonkey.com\/curiosity\/map-customer-journey-keep-customers-happy\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Best Way to Map the Customer Journey: Take a Walk in Their Shoes<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.imagineer.co\/en-us\/difference-between-customer-journey-and-user-journey\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why the Customer Journey Will Only Take You so Far<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>While Google has a lot of different products and services, to me, the following are what truly make up Google&#8217;s <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The customer journey is the sum of all experiences a customer has when interacting with your business. From their first Google search to their most recent purchase, every touchpoint adds up to a total customer journey. And in today&#8217;s digital world, there are countless touchpoints to consider. Taking charge of the path your customer takes with your business is critical to creating a smooth journey that builds loyalty and encourages return business and lots of referrals.<\/p>\n","protected":false},"featured_media":70286,"template":"","class_list":["post-70285","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Customer Journey - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Navigate your customers&#039; journey effectively with our small business guide. Learn about the customer journey, using content strategically, and customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Customer Journey - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Navigate your customers&#039; journey effectively with our small business guide. Learn about the customer journey, using content strategically, and customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T21:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-customer-journey.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Customer Journey - Duct Tape Marketing","description":"Navigate your customers' journey effectively with our small business guide. 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