{"id":70277,"date":"2023-03-23T10:30:11","date_gmt":"2023-03-23T16:30:11","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70277"},"modified":"2024-01-31T03:34:56","modified_gmt":"2024-01-31T10:34:56","slug":"marketing-strategy-plan","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/","title":{"rendered":"Guide to Marketing Strategy Plan"},"content":{"rendered":"<p><span><img decoding=\"async\" alt=\"\" data-id=\"64096\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner marketing strategy plan\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/13636-banner-marketing-strategy-plan-1.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"aspect-ratio: auto 601 \/ 747;\" loading=\"lazy\"><\/span><\/p>\n<h1>Welcome to the Ultimate Marketing Strategy Plan for Small Business<span style=\"--tcb-applied-color: var$(--tcb-color-6)  !important; color: var(--tcb-color-6); font-size: 50px;\">.&nbsp;<\/span><\/h1>\n<p style=\"\">You must develop a strategy before you even think about the tactics. This is the key element to make marketing effective. You must have an approach that is focused on a very specific type of client, with a very specific need or problem, and a promise to solve that problem in a very specific way.<\/p>\n<p style=\"\">Visit our <a href=\"https:\/\/ducttapemarketing.com\/strategy-tactics\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Essential Marketing Strategies for Small Business<\/a> podcast to get an audio overview of the Guide to small business marketing strategy.<\/p>\n<h2 style=\"text-align: center;\">Want us to build a marketing strategy for you?<\/h2>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Small business marketing strategy table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Ideal Client\" data-id=\"49128\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/01\/Ideal-Client.png\" style=\"aspect-ratio: auto 350 \/ 350;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"350\" data-init-height=\"350\" loading=\"lazy\"><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">Understanding and choosing your Ideal client<\/h4>\n<p>In marketing today it\u2019s common to hear that you must know who your target audience is in order to be effective. This implies that you determine the makeup of a market your business is most likely to attract. What if you began to think about who you like to attract &#8211; your ideal client.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/define-ideal-client\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">Getting Started with Defining Your Ideal Client [Podcast]<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/choosing-ideal-client\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Understanding, Narrowing, and Choosing your Ideal Client<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/how-to-discover-your-perfect-target-customer-in-5-steps\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Discover Your Perfect Target Customer in 5 Steps<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/finding-your-ideal-client\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Finding Your Ideal Client<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/highly-profitable-clients\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Secret to Finding Highly Profitable Clients<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/ideal-client\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Understanding Your Ideal Client<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/blog.hubspot.com\/agency\/create-ideal-client-profile\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Create an Ideal Client Profile<\/a><\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/www.copyblogger.com\/who\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Attract Your Ideal Customer with Perfectly Positioned Content<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Understanding-and-choosing-your-Ideal-client\" data-id=\"65622\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/Understanding-and-choosing-your-Ideal-client.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"404\" height=\"502\" data-width=\"404\" data-height=\"502\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Solving problems vs providing solutions\" data-id=\"64162\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Solving-problems-vs-providing-solutions.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Solutions\" data-id=\"49129\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/01\/Solutions.png\" style=\"aspect-ratio: auto 350 \/ 350;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"350\" data-init-height=\"350\" loading=\"lazy\"><\/span><\/p>\n<h4 style=\"text-align: right;\">2<\/h4>\n<h4 style=\"text-align: left;\">Solving problems vs providing solutions<\/h4>\n<p>Nobody wants what you sell. They want their problems solved. Keep that in mind. Very few people want the things, the services, and the solutions that we sell.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/problems-vs-solutions\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why You Must Address Problems Before You Can Offer Solutions<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/understand-solve-problems\/\"><span data-tcb_hover_state_parent=\"\">How to Understand and Solve Your Customers&#8217; Problems<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/problems-not-solutions\/\" target=\"_blank\" rel=\"noopener\">Why You Must Refocus Your Message on Problems, Not Solutions<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/solve-unmet-needs\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Uncover Unmet Needs<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/www.jeffbullas.com\/why-solving-problems-beats-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Solving Problems Beats Marketing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/contentmarketinginstitute.com\/2017\/10\/audience-first-content\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Take an Audience-First Approach to Your Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Brand\" data-id=\"49126\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/01\/Brand.png\" style=\"aspect-ratio: auto 350 \/ 350;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"350\" data-init-height=\"350\" loading=\"lazy\"><\/span><\/p>\n<h4 style=\"text-align: right;\">3<\/h4>\n<h4 style=\"text-align: left;\">Crafting the visual elements of your brand<\/h4>\n<p>The color, the fonts, the way your office looks &#8211; all of those things go into either supporting the brand promise or taking away from it. I\u2019m not saying that you have to spend thousands and thousands of dollars on getting designs to make everything look perfect, but the elements should support what your message is. They should support who you\u2019re trying to talk to.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/small-business-brand-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Build a Small Business Brand Through Design [Podcast]<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/visual-brand-strategy\/\"><span data-tcb_hover_state_parent=\"\">The Importance of Visual Elements in Your Brand Strategy<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/know-good-design\/\"><span data-tcb_hover_state_parent=\"\">Know Good Design<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/visual-content\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why You Need Visual Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/www.convinceandconvert.com\/digital-marketing\/marketer-color-theory\/\"><span data-tcb_hover_state_parent=\"\">What Every Marketer Should Know About Color Theory<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.canva.com\/learn\/20-easy-tips-build-visual-brand-identity\/\"><span data-tcb_hover_state_parent=\"\">20 Actionable Tips to Build a Winning Visual Brand Identity<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a href=\"https:\/\/www.inc.com\/kaitlyn-wang\/infographic-memorable-visual-identity.html\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">3 Tips for Creating a Memorable Visual Brand Identity<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Crafting-the-visual-elements-of-your-brand\" data-id=\"65621\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/Crafting-the-visual-elements-of-your-brand.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Using content as the voice of strategy\" data-id=\"64164\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/09\/Using-content-as-the-voice-of-strategy.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Voice of Strategy\" data-id=\"49130\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2020\/01\/Voice-of-Strategy.png\" style=\"aspect-ratio: auto 350 \/ 350;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"350\" data-init-height=\"350\" loading=\"lazy\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Using content as the voice of strategy<\/h4>\n<p>Content has grown beyond just being a tactic. Content really is air. It\u2019s the thing that powers the entire customer journey. It\u2019s the way for us to actually create the voice of our strategy.<\/p>\n<ul>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-strategy-2\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Using Content As Your Voice of Strategy<\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-as-an-essential-strategy\/\" style=\"outline: none;\">Content as an Essential Strategy<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-strategy\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Make Content the Voice of Strategy<\/a><\/span><\/li>\n<li><span><strong><a href=\"https:\/\/ducttapemarketing.com\/content-is-a-verb-content-is-a-strategy\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Content is a Verb, Content is a Strategy?<\/a><\/strong><\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/marketing-strategy-planning\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Make Strategy More Than a Nice Idea<\/a><\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/neilpatel.com\/blog\/create-content-strategy-will-actually-drive-results\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Create a Content Strategy That Will Actually Drive Results<\/a><\/span><\/li>\n<li><span style=\"\" data-tcb_hover_state_parent=\"\"><a href=\"https:\/\/marketingland.com\/content-marketing-strategy-drives-bottom-line-150504\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How a Content Marketing Strategy Drive Your Bottom Line<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Customer\" data-id=\"49127\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/01\/Customer.png\" style=\"aspect-ratio: auto 350 \/ 350;\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"350\" data-init-height=\"350\" loading=\"lazy\"><\/span><\/p>\n<h4 style=\"text-align: right;\">5<\/h4>\n<h4 style=\"text-align: left;\">Guiding the Customer Journey \u2013 The Marketing Hourglass<\/h4>\n<p>Part of your marketing strategy has to be an understanding of how you are going to guide the customer journey.The way people buy today has changed so dramatically that we have to understand that it\u2019s our job not to corral or create demand but to be around and organize the behavior that the buyer actually wants to participate in.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Marketing Framework That is a Must For Your Business<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/build-marketing-hourglass\/\"><span data-tcb_hover_state_parent=\"\">How to Build Your Marketing Hourglass<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-customer-journey\/\"><span data-tcb_hover_state_parent=\"\">How to Develop Content for Every Stage of the Customer Journey<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/7-stages-of-the-content-hourglass\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Steps of the Content Hourglass<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/guiding-the-customer-journey\/\"><span data-tcb_hover_state_parent=\"\">How to Guide the Customer Journey<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/hourglass-customer-journey\/\"><span data-tcb_hover_state_parent=\"\">Use the Marketing Hourglass to Examine the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/www.briansolis.com\/2014\/05\/guiding-customer-journey\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Guiding the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Guiding-the-Customer-Journey-\u2013-The-Marketing-Hourglass\" data-id=\"65620\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/Guiding-the-Customer-Journey-\u2013-The-Marketing-Hourglass.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Want us to create a marketing strategy plan for your small business?<\/strong><\/h3>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?resize=300%2C201&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>While Google has a lot of different products and services, to me, the following are what truly make up Google&#8217;s <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=768%2C471&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=768%2C495&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You must develop a strategy before you even think about the tactics. This is the key element to make marketing effective. You must have an approach that is focused on a very specific type of client, with a very specific need or problem, and a promise to solve that problem in a very specific way.<\/p>\n","protected":false},"featured_media":70482,"template":"","class_list":["post-70277","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Marketing Strategy Plan - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Craft a powerful marketing strategy plan for your business. Learn how to reach your target audience and achieve your business goals effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Marketing Strategy Plan - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Craft a powerful marketing strategy plan for your business. Learn how to reach your target audience and achieve your business goals effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T10:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Marketing Strategy Plan - Duct Tape Marketing","description":"Craft a powerful marketing strategy plan for your business. Learn how to reach your target audience and achieve your business goals effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/","og_locale":"en_US","og_type":"article","og_title":"Guide to Marketing Strategy Plan - Duct Tape Marketing","og_description":"Craft a powerful marketing strategy plan for your business. Learn how to reach your target audience and achieve your business goals effectively.","og_url":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2024-01-31T10:34:56+00:00","og_image":[{"url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/","url":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/","name":"Guide to Marketing Strategy Plan - Duct Tape Marketing","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png","datePublished":"2023-03-23T16:30:11+00:00","dateModified":"2024-01-31T10:34:56+00:00","description":"Craft a powerful marketing strategy plan for your business. Learn how to reach your target audience and achieve your business goals effectively.","breadcrumb":{"@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/#primaryimage","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Artboard-21@2x.png","width":"289","height":"359"},{"@type":"BreadcrumbList","@id":"https:\/\/ducttapemarketing.com\/guide-page\/marketing-strategy-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ducttapemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Guide to Marketing Strategy Plan"}]},{"@type":"WebSite","@id":"https:\/\/ducttapemarketing.com\/#website","url":"https:\/\/ducttapemarketing.com\/","name":"Duct Tape Marketing","description":"","publisher":{"@id":"https:\/\/ducttapemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ducttapemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ducttapemarketing.com\/#organization","name":"Duct Tape Marketing","url":"https:\/\/ducttapemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","width":1000,"height":289,"caption":"Duct Tape Marketing"},"image":{"@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/ducttapemarketing","https:\/\/x.com\/ducttape","https:\/\/instagram.com\/ducttapemarketing\/","https:\/\/www.linkedin.com\/in\/ducttapemarketing","https:\/\/pinterest.com\/ducttape\/","https:\/\/www.youtube.com\/ducttapemarketing"]}]}},"_links":{"self":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/guide-page\/70277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/guide-page"}],"about":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/types\/guide-page"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media\/70482"}],"wp:attachment":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media?parent=70277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}