{"id":70256,"date":"2023-03-23T10:01:40","date_gmt":"2023-03-23T16:01:40","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?post_type=guide-page&#038;p=70256"},"modified":"2024-01-31T03:15:31","modified_gmt":"2024-01-31T10:15:31","slug":"professional-services","status":"publish","type":"guide-page","link":"https:\/\/ducttapemarketing.com\/guide-page\/professional-services\/","title":{"rendered":"Guide to Professional Services"},"content":{"rendered":"<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" \/><\/span><\/p>\n<h3>Backlinks on- and offline<\/h3>\n<p>No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking.<\/p>\n<p>Getting high quality backlinks to your content is one of the more important factors in getting your content to rank. Buying links and acquiring links in shady ways is no way to go about this.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/local-business-link-building\/\" target=\"_blank\" rel=\"noopener\">8 Ways Local Businesses Can Get Started With Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/link-building-networking\/\" target=\"_blank\" rel=\"noopener\">Why local link-building is the new networking<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/the-secret-to-link-building\/\" target=\"_blank\" rel=\"noopener\">The Secret to Building High Quality Backlinks<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/links-through-podcast-guesting\/\" target=\"_blank\" rel=\"noopener\">Build Backlinks with Podcast Guesting<\/a><\/li>\n<li><a href=\"https:\/\/kcwebdesigner.com\/what-is-serp-stacking-for-seo\/\" target=\"_blank\" rel=\"noopener\">What is SERP Stacking for SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/local-backlink\/213290\/\">What is a local backlink and how to find them<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/11-ways-local-businesses-can-get-links\">11 Ways for Local Businesses to Get Links<\/a><\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/2017\/09\/20\/how-to-create-a-kickass-link-building-strategy-for-local-seo\/\">How to Create a Kickass Link-Building Strategy for Local SEO<\/a><\/li>\n<\/ul>\n<p><span><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" data-id=\"70404\" width=\"364\" data-init-width=\"284\" data-init-height=\"360\" title=\"Guide to Professional Services\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/03\/Guide-to-Professional-Services.png\" data-width=\"364\" oada-type=\"image\" style=\"aspect-ratio: auto 284 \/ 360;\" height=\"360\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" data-id=\"70404\" width=\"364\" data-init-width=\"284\" data-init-height=\"360\" title=\"Guide to Professional Services\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/03\/Guide-to-Professional-Services.png\" data-width=\"364\" oada-type=\"image\" style=\"\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Guide-to-Professional-Services.png?w=284&amp;ssl=1 284w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/03\/Guide-to-Professional-Services.png?resize=237%2C300&amp;ssl=1 237w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/span><\/p>\n<h1>Welcome to the Small Business Guide to Marketing Professional Services<span style=\"--tcb-applied-color: var$(--tcb-color-6)  !important; color: var(--tcb-color-6); font-size: 50px;\">.&nbsp;<\/span><\/h1>\n<p style=\"\">People in professional services need to be good at what they do, but their audience hopes that\u2019s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don\u2019t dedicate time to the growth of their company (or simply don\u2019t know where to start to do that).<\/p>\n<h2 style=\"text-align: center;\">Marketing your local business is<\/h2>\n<h2 style=\"text-align: center;\">different than marketing, say, a software service nationwide <span style=\"color: rgb(240, 107, 63); font-size: 50px; --tcb-applied-color: rgb(240, 107, 63)  !important;\">.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"\"><span style=\"\"><span>&nbsp;There are mobile considerations, SEO considerations, content considerations, and local review sites that can make or break your local online marketing efforts. In this guide I break down the key elements and show you precisely how to take full advantage of each.<\/span><\/span><\/span><\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon1\" data-id=\"47943\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon1.png\" style=\"aspect-ratio: auto 230 \/ 240;\" width=\"75\" height=\"78\" data-width=\"75\" data-height=\"78\" data-init-width=\"230\" data-init-height=\"240\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon1\" data-id=\"47943\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon1.png\" style=\"\" width=\"75\" height=\"78\" data-width=\"75\" data-height=\"78\" data-init-width=\"230\" data-init-height=\"240\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Solving Problems<\/h4>\n<p>People don\u2019t want what you sell \u2013 they want what they believe they will get, dodge, or acquire based on buying what you sell. Your job as a marketer is to understand the problems your audience is trying to solve and match your solutions to them.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Keys to Business Growth for Professional Services<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/problems-vs-solutions\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why You Must Address Problems Before You Can Offer Solutions<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/problems-not-solutions\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why You Must Refocus Your Message on Problems Not Solutions<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/solve-unmet-needs\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Questions That Will Lead to Market Domination<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.forafinancial.com\/blog\/marketing\/best-business-marketing-blogs\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Best Business Marketing Blogs<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.martechadvisor.com\/articles\/display-and-native-advertising\/focus-your-brand-marketing-on-problemsolving-not-demographics\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Focus Your Brand Marketing on Problem Solving, Not Demographics<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"1-01\" data-id=\"65606\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01.png\" style=\"aspect-ratio: auto 1519 \/ 1920;\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"1-01\" data-id=\"65606\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/1-01.png\" style=\"\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01.png?w=1519&amp;ssl=1 1519w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01.png?resize=237%2C300&amp;ssl=1 237w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01.png?resize=810%2C1024&amp;ssl=1 810w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01.png?resize=768%2C971&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/1-01.png?resize=1215%2C1536&amp;ssl=1 1215w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"63586\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01.png\" style=\"aspect-ratio: auto 2310 \/ 2872;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"2310\" data-init-height=\"2872\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"63586\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/2-01.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"2310\" data-init-height=\"2872\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?w=2310&amp;ssl=1 2310w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?resize=824%2C1024&amp;ssl=1 824w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?resize=768%2C955&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?resize=1235%2C1536&amp;ssl=1 1235w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?resize=1647%2C2048&amp;ssl=1 1647w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/2-01.png?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"icon2\" data-id=\"47944\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png\" style=\"aspect-ratio: auto 258 \/ 271;\" width=\"75\" height=\"79\" data-width=\"75\" data-height=\"79\" data-init-width=\"258\" data-init-height=\"271\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon2\" data-id=\"47944\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png\" style=\"\" width=\"75\" height=\"79\" data-width=\"75\" data-height=\"79\" data-init-width=\"258\" data-init-height=\"271\" \/><\/span><\/p>\n<h4 style=\"text-align: right;\">2<\/h4>\n<h4 style=\"text-align: left;\">Must-have website elements<\/h4>\n<p>As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. It needs to act as an actual tool for your business and work as a lead generating machine.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/website-elements-professional-service\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Must-Have Website Elements for Professional Services<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/7-must-have-elements-of-every-small-business-website\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">7 Must-Have Elements of Every Small Business Website<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/why-websites-fail\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Why the Majority of Websites Fail<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/website-storyteller\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Your Website Needs a Storyteller Instead of a Designer<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.impactbnd.com\/blog\/how-to-build-a-powerful-website-professional-service-providers\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Build a Powerful Website for Professional Service Providers<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/hingemarketing.com\/blog\/story\/a-website-design-process-that-works-how-to-get-the-professional-services-website-you-want\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Get the Professional Services Website You Want<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/learn.g2crowd.com\/business-website\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Must Have Features for Your Business Website<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"icon3\" data-id=\"47945\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png\" style=\"aspect-ratio: auto 258 \/ 346;\" width=\"75\" height=\"101\" data-width=\"75\" data-height=\"101\" data-init-width=\"258\" data-init-height=\"346\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon3\" data-id=\"47945\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png\" style=\"\" width=\"75\" height=\"101\" data-width=\"75\" data-height=\"101\" data-init-width=\"258\" data-init-height=\"346\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3.png?w=258&amp;ssl=1 258w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3.png?resize=224%2C300&amp;ssl=1 224w\" sizes=\"auto, (max-width: 75px) 100vw, 75px\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Content for lead generation<\/h4>\n<p>Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around.<\/p>\n<ul>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/homepage-elements\/\"><span data-tcb_hover_state_parent=\"\"><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Create a Content Lead Generation System<\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/complete-lead-generation-system\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Lead Generation &#8211; A Complete System<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/how-to-use-content-to-generate-a-steady-flow-of-leads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Content to Generate a Steady Flow of Leads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/content-upgrades-for-lead-generation\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Using Content Upgrades for Lead Generation<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/lead-gen-content-ideas\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">20 Types of Lead Generation Content to Put Behind Your Landing Pages<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/www.smartbugmedia.com\/blog\/4-ways-to-make-your-videos-for-lead-generation-more-successful\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">4 Ways to Make Your Videos for Lead Generation More Successful<\/a><\/span><\/li>\n<li><span style=\"\"><a href=\"https:\/\/neilpatel.com\/blog\/9-ways-generate-qualified-leads-content-marketing\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">9 Ways to Generate Qualified Leads with Content Marketing<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"\" data-id=\"65608\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/123.jpg\" style=\"aspect-ratio: auto 1519 \/ 1920;\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/123.jpg?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"\" data-id=\"65608\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/123.jpg\" style=\"\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/123.jpg?w=1519&amp;ssl=1 1519w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/123.jpg?resize=237%2C300&amp;ssl=1 237w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/123.jpg?resize=810%2C1024&amp;ssl=1 810w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/123.jpg?resize=768%2C971&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/123.jpg?resize=1215%2C1536&amp;ssl=1 1215w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"63588\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/4-01.png\" style=\"aspect-ratio: auto 2310 \/ 2872;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"2310\" data-init-height=\"2872\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"63588\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/4-01.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"2310\" data-init-height=\"2872\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?w=2310&amp;ssl=1 2310w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?resize=824%2C1024&amp;ssl=1 824w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?resize=768%2C955&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?resize=1235%2C1536&amp;ssl=1 1235w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?resize=1647%2C2048&amp;ssl=1 1647w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/08\/4-01.png?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"aspect-ratio: auto 299 \/ 272;\" width=\"75\" height=\"68\" data-width=\"75\" data-height=\"68\" data-init-width=\"299\" data-init-height=\"272\" data-lazy-loaded=\"1\" loading=\"eager\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"75\" height=\"68\" data-width=\"75\" data-height=\"68\" data-init-width=\"299\" data-init-height=\"272\" \/><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Perfecting your follow-up<\/h4>\n<p style=\"\">A customer generating system doesn\u2019t have to be that complex, it simply needs to be based on your overall growth needs and goals.<\/p>\n<ul>\n<li style=\"\"><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/perfect-lead-generation-follow\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Perfect Your Lead Generation Follow-Up<\/span><\/a><\/span><\/li>\n<li style=\"\"><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">Follow-Up is the Momentum-Building Power Tool<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li style=\"\"><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/indispensablemarketing.com\/lead-follow-up-system-professional-services\/\" style=\"outline: none;\">Keys to Follow-Up for Professional Services<\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li style=\"\"><span style=\"\"><span data-tcb_hover_state_parent=\"\" style=\"\">Lead Generation is Only Half the Battle &#8211; How to Master the Sales Follow-Up<\/span><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<li style=\"\"><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ontraport.com\/blog\/sales-force-automation\/the-3-best-ways-to-follow-up-with-sales-leads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\" style=\"\">The 3 Simple Sales Follow-Up Systems You Can Put in Place Now<\/span><\/a><span data-tcb_hover_state_parent=\"\" style=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"aspect-ratio: auto 287 \/ 297;\" width=\"75\" height=\"78\" data-width=\"75\" data-height=\"78\" data-init-width=\"287\" data-init-height=\"297\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"\" width=\"75\" height=\"78\" data-width=\"75\" data-height=\"78\" data-init-width=\"287\" data-init-height=\"297\" \/><\/span><\/p>\n<h4 style=\"text-align: right;\">5<\/h4>\n<h4 style=\"text-align: left;\">Creating a remarkable customer experience<\/h4>\n<p>Everyone talks about creating a great customer experience, but few people really deliver on.. Creating an exceptional customer experience is pretty simple really, as long as you pay attention.<\/p>\n<ul>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/how-to-create-the-ultimate-customer-experience\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Create the Ultimate Customer Experience<\/span><\/a>&nbsp;<\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Marketing Framework That Is a Must for Your Business<\/span><\/a><\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/creating-memorable-moments\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Creating Memorable Moments for Your Customers<\/span><\/a><\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/never-lose-a-customer\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Attract Customers and Keep Them Forever<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/begin-with-the-customer-experience-in-mind\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Begin with the Customer Experience in Mind<\/span><\/a><\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/fix-customer-experience\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Create a Remarkable Customer Experience<\/span><\/a><\/span><\/li>\n<li style=\"\"><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-experience\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What is Customer Experience? (And Why It&#8217;s So Important)<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"5-02\" data-id=\"65612\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-02.jpg\" style=\"aspect-ratio: auto 1519 \/ 1920;\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" data-lazy-src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" alt=\"\" title=\"5-02\" data-id=\"65612\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/5-02.jpg\" style=\"\" width=\"370\" height=\"468\" data-width=\"370\" data-height=\"468\" data-init-width=\"1519\" data-init-height=\"1920\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?w=1519&amp;ssl=1 1519w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?resize=237%2C300&amp;ssl=1 237w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?resize=810%2C1024&amp;ssl=1 810w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?resize=768%2C971&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/10\/5-02.jpg?resize=1215%2C1536&amp;ssl=1 1215w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/span><\/p>\n<h2 style=\"text-align: center;\">Need help marketing your professional services firm? Let us develop a Strategy and Plan just for you.<\/h2>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?resize=300%2C201&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>While Google has a lot of different products and services, to me, the following are what truly make up Google&#8217;s <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=768%2C471&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=768%2C495&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n<p style=\"text-align: center;\">People in professional services need to be good at what they do, but their audience hopes that\u2019s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don\u2019t dedicate time to the growth of their company (or simply don\u2019t know where to start to do that).<\/p>\n<h2 style=\"text-align: center;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon1\" data-id=\"47943\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon1.png\" style=\"\" width=\"230\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon1.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon1\" data-id=\"47943\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon1.png\" style=\"\" width=\"230\" \/><\/span><\/p>\n<h3>Solving Problems<\/h3>\n<p>People don\u2019t want what you sell \u2013 they want what they believe they will get, dodge, or acquire based on buying what you sell. Your job as a marketer is to understand the problems your audience is trying to solve and match your solutions to them.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" target=\"_blank\" rel=\"noopener\">Keys to Business Growth for Professional Services<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/problems-vs-solutions\/\" target=\"_blank\" rel=\"noopener\">Why You Must Address Problems Before You Can Offer Solutions<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/problems-not-solutions\/\" target=\"_blank\" rel=\"noopener\">Why You Must Refocus Your Message on Problems Not Solutions<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/solve-unmet-needs\/\" target=\"_blank\" rel=\"noopener\">5 Questions That Will Lead to Market Domination<\/a><\/li>\n<li><a href=\"https:\/\/www.forafinancial.com\/blog\/marketing\/best-business-marketing-blogs\/\" target=\"_blank\" rel=\"noopener\">The Best Business Marketing Blogs<\/a><\/li>\n<li><a href=\"https:\/\/www.martechadvisor.com\/articles\/display-and-native-advertising\/focus-your-brand-marketing-on-problemsolving-not-demographics\/\" target=\"_blank\" rel=\"noopener\">Focus Your Brand Marketing on Problem Solving, Not Demographics<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon2\" data-id=\"47944\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png\" style=\"\" width=\"258\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon2\" data-id=\"47944\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon2.png\" style=\"\" width=\"258\" \/><\/span><\/p>\n<h3>Must-have website elements<\/h3>\n<p>As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. It needs to act as an actual tool for your business and work as a lead generating machine.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/website-elements-professional-service\/\" target=\"_blank\" rel=\"noopener\">Must-Have Website Elements for Professional Services<\/a><a href=\"https:\/\/ducttapemarketing.com\/7-must-have-elements-of-every-small-business-website\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/7-must-have-elements-of-every-small-business-website\/\" target=\"_blank\" rel=\"noopener\">7 Must-Have Elements of Every Small Business Website<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/why-websites-fail\/\" target=\"_blank\" rel=\"noopener\">Why the Majority of Websites Fail<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/website-storyteller\/\" target=\"_blank\" rel=\"noopener\">Why Your Website Needs a Storyteller Instead of a Designer<\/a><\/li>\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/how-to-build-a-powerful-website-professional-service-providers\" target=\"_blank\" rel=\"noopener\">How to Build a Powerful Website for Professional Service Providers<\/a><\/li>\n<li><a href=\"https:\/\/hingemarketing.com\/blog\/story\/a-website-design-process-that-works-how-to-get-the-professional-services-website-you-want\" target=\"_blank\" rel=\"noopener\">How to Get the Professional Services Website You Want<\/a><\/li>\n<li><a href=\"https:\/\/learn.g2crowd.com\/business-website\" target=\"_blank\" rel=\"noopener\">Must Have Features for Your Business Website<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon3\" data-id=\"47945\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png\" style=\"\" width=\"258\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon3\" data-id=\"47945\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3.png\" style=\"\" width=\"258\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3.png?w=258&amp;ssl=1 258w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2019\/10\/icon3.png?resize=224%2C300&amp;ssl=1 224w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/span><\/p>\n<h3>Content for lead generation<\/h3>\n<p>Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" target=\"_blank\" rel=\"noopener\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/how-to-create-a-content-lead-generation-system\/\" target=\"_blank\" rel=\"noopener\">How to Create a Content Lead Generation System<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/complete-lead-generation-system\/\" target=\"_blank\" rel=\"noopener\">Lead Generation &#8211; A Complete System<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/how-to-use-content-to-generate-a-steady-flow-of-leads\/\" target=\"_blank\" rel=\"noopener\">How to Use Content to Generate a Steady Flow of Leads<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketingconsultant.com\/content-upgrades-for-lead-generation\/\" target=\"_blank\" rel=\"noopener\">Using Content Upgrades for Lead Generation<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/lead-gen-content-ideas\" target=\"_blank\" rel=\"noopener\">20 Types of Lead Generation Content to Put Behind Your Landing Pages<\/a><\/li>\n<li><a href=\"https:\/\/www.smartbugmedia.com\/blog\/4-ways-to-make-your-videos-for-lead-generation-more-successful\" target=\"_blank\" rel=\"noopener\">4 Ways to Make Your Videos for Lead Generation More Successful<\/a><\/li>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/9-ways-generate-qualified-leads-content-marketing\/\" target=\"_blank\" rel=\"noopener\">9 Ways to Generate Qualified Leads with Content Marketing<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" \/><\/span><\/p>\n<h3>Perfecting your follow-up<\/h3>\n<p>A customer generating system doesn\u2019t have to be that complex, it simply needs to be based on your overall growth needs and goals.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/perfect-lead-generation-follow\/\" target=\"_blank\" rel=\"noopener\">How to Perfect Your Lead Generation Follow-Up<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/\" target=\"_blank\" rel=\"noopener\">Follow-Up is the Momentum-Building Power Tool<\/a><\/li>\n<li><a href=\"https:\/\/indispensablemarketing.com\/lead-follow-up-system-professional-services\/\" target=\"_blank\" rel=\"noopener\">Keys to Follow-Up for Professional Services<\/a><\/li>\n<li><a href=\"https:\/\/hbr.org\/1984\/09\/effective-marketing-for-professional-services\" target=\"_blank\" rel=\"noopener\">Effective Marketing for Professional Services<\/a><\/li>\n<li><a href=\"https:\/\/blog.capterra.com\/master-the-sales-follow-up\/\" target=\"_blank\" rel=\"noopener\">Lead Generation is Only Half the Battle &#8211; How to Master the Sales Follow-Up<\/a><\/li>\n<li><a href=\"https:\/\/ontraport.com\/blog\/sales-force-automation\/the-3-best-ways-to-follow-up-with-sales-leads\/\" target=\"_blank\" rel=\"noopener\">The 3 Simple Sales Follow-Up Systems You Can Put in Place Now<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"\" width=\"287\" data-lazy-src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png?is-pending-load=1\"><img data-lazy-fallback=\"1\" decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"\" width=\"287\" \/><\/span><\/p>\n<h3>Creating a remarkable customer experience<\/h3>\n<p>Everyone talks about creating a great customer experience, but few people really deliver on.. Creating an exceptional customer experience is pretty simple really, as long as you pay attention.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/how-to-create-the-ultimate-customer-experience\/\" target=\"_blank\" rel=\"noopener\">How to Create the Ultimate Customer Experience<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/customer-journey-marketing-hourglass\/\" target=\"_blank\" rel=\"noopener\">The Marketing Framework That Is a Must for Your Business<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/creating-memorable-moments\/\" target=\"_blank\" rel=\"noopener\">Creating Memorable Moments for Your Customers<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/never-lose-a-customer\/\" target=\"_blank\" rel=\"noopener\">How to Attract Customers and Keep Them Forever<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/begin-with-the-customer-experience-in-mind\/\" target=\"_blank\" rel=\"noopener\">Begin with the Customer Experience in Mind<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/fix-customer-experience\/\" target=\"_blank\" rel=\"noopener\">How to Create a Remarkable Customer Experience<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-experience\" target=\"_blank\" rel=\"noopener\">What is Customer Experience? (And Why It&#8217;s So Important)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>People in professional services need to be good at what they do, but their audience hopes that\u2019s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don\u2019t dedicate time to the growth of their company (or simply don\u2019t know where to start to do that).<\/p>\n","protected":false},"featured_media":73277,"template":"","class_list":["post-70256","guide-page","type-guide-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to Professional Services - Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Enhance your professional services with proven strategies. Explore tactics to grow your practice and attract more clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-page\/professional-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Professional Services - Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Enhance your professional services with proven strategies. 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