{"id":64107,"date":"2022-09-01T01:05:04","date_gmt":"2022-09-01T07:05:04","guid":{"rendered":"https:\/\/ducttapemarketing.com\/clone-of-small-business-guide-to-marketing-automation\/"},"modified":"2022-10-24T10:17:58","modified_gmt":"2022-10-24T16:17:58","slug":"small-business-guide-to-marketing-automation","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/small-business-guide-to-marketing-automation\/","title":{"rendered":"Small Business Guide to Marketing Automation"},"content":{"rendered":"<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"64270\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 Welcome to the Small Business Guide to Marketing Automation\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Welcome-to-the-Small-Business-Guide-to-Marketing-Automation.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Marketing Automation<\/h1>\n<p style=\"\">Marketing automation used to be embraced only by huge companies with many thousands (or even millions) of customers. But in recent years, small and mid-sized business owners have come to see that the technology has immense benefits for them as well.The proper implementation and use of a marketing automation tool can empower you to shorten your sales cycle, generate better leads and more conversions, and keep existing customers happy so that they repeat and refer. Whether you&#8217;re a solopreneur with a client roster in the hundreds or an executive managing a team and communicating with thousands of customers, there is a way that marketing automation can work for you.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 Icon 1\" data-id=\"64272\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Icon-1-2.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"801\" data-init-height=\"801\"><\/span><\/p>\n<h4 style=\"text-align: left;\">1<\/h4>\n<h4 style=\"text-align: left;\">Preparing for marketing automation<\/h4>\n<p style=\"\">There are a wide range of options available for marketing automation tools. From simple tools that handle only one marketing channel to comprehensive ones that also include a CRM component, it&#8217;s up to you to assess your business&#8217;s needs and settle on the tool that best aligns with them.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/incorporate-marketing-automation\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Incorporate Marketing Automation into Your Existing Strategy<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/teach-your-clients-marketing-automation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What You Need to Teach Your Clients About Marketing Automation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adopting-marketing-automation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Keys to Adopting Marketing Automation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-automation-2\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Marketing Automation Correctly<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.marketo.com\/2015\/07\/5-vital-strategies-for-a-successful-marketing-automation-implementation.html\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Vital Strategies for a Successful Marketing Automation Implementation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2018\/04\/30\/5-good-uses-for-marketing-automation-tools-and-5-ways-they-cant-help-you\/#8c9dcbd43fb5\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Good Uses for Marketing Automation Tools (and 5 Ways They Can&#8217;t Help You)<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Preparing-for-marketing-automation orange\" data-id=\"65840\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Preparing-for-marketing-automation-orange.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Behavior scoring\" data-id=\"64273\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Behavior-scoring.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 Icon 2\" data-id=\"64274\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Icon-2-2.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"801\" data-init-height=\"801\"><\/span><\/p>\n<h4 style=\"text-align: left;\">2<\/h4>\n<h4 style=\"text-align: left;\">Behavior scoring<\/h4>\n<p>Let&#8217;s face it: There are some leads that will never convert. Why would you waste time chasing after those people, when you could instead focus your time, money, and energy on more promising prospects? This is where behavior scoring (also known as lead scoring) comes in. When you have your ideal prospect in mind from the get-go, you can set your sights on wowing them, rather than getting caught up with those who aren&#8217;t that interested to begin with.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/behavior-scoring\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/lead-scoring-roi\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The ROI of Lead Scoring<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/lead-sales-ready\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">How to Determine When a Lead is Sales-Ready<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/lead-scoring-instructions\" target=\"_blank\" style=\"outline: none; font-size: 15px !important;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.marketo.com\/definitive-guides\/lead-scoring\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Definitive Guide to Lead Scoring<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.pardot.com\/blog\/5-best-practices-for-a-successful-lead-scoring-model\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Best Practices for a Successful Lead Scoring Model<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 Icon 3\" data-id=\"64276\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Icon-3-2.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"801\" data-init-height=\"801\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Creative uses for marketing automation<\/h4>\n<p>Marketing automation comes in handy when you&#8217;re trying to juggle all the balls that go along with lead generation and nurturing. But there are other ways to utilize the technology, too. Look beyond just prospects to see how you can harness the tool to move existing customers up your product ladder and even cater to your employees&#8217; needs.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/creative-marketing-automation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">4 Ways to Get Creative With Marketing Automation<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/creating-great-onboarding\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Creating the Best Onboarding Experience for Your New Hires<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-automation-tools-referral\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">Using Marketing Automation Tools to Boost Your Customer Referral Program<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.ventureharbour.com\/5-creative-ways-small-businesses-using-marketing-automation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">5 Creative Ways Small Businesses are Using Marketing Automation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.entrepreneur.com\/article\/247235\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">10 Marketing Automation Hacks All Businesses Should Be Using<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-Creative-uses-for-marketing-automation orange\" data-id=\"65839\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-Creative-uses-for-marketing-automation-orange.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Follow up campaigns\" data-id=\"64277\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Follow-up-campaigns.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon 4\" data-id=\"64238\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/icon-4.png\" style=\"\" width=\"75\" height=\"63\" data-width=\"75\" data-height=\"63\" data-init-width=\"227\" data-init-height=\"190\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Follow up campaigns<\/h4>\n<p>How often have you let a lead go cold because you didn&#8217;t have a solid approach in place? Unfortunately, it&#8217;s something that can easily happen. Lucky for you, though, marketing automation allows you to stay ahead of follow up campaigns, so you never let another lead slip through the cracks again.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/effective-follow-up-campaigns\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Create Effective Follow Up Campaigns<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/optimize-event-marketing\/\" style=\"outline: none; font-size: 15px !important;\"><span data-tcb_hover_state_parent=\"\">How to Optimize Your Event Marketing Campaigns: Before, During, and After Events<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<span data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\"><\/span><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.activecampaign.com\/learn\/guides\/7-steps-to-create-your-best-automated-follow-up-sequence\/\" style=\"outline: none;\">7 Steps to Create Your Best Automated Follow Up Sequence<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/keap.com\/infusionsoft\/business-success-blog\/marketing\/automation\/the-3-keys-of-automated-follow-up\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The 3 Important Keys of Automated Follow Up<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ontraport.com\/blog\/sales-force-automation\/the-3-best-ways-to-follow-up-with-sales-leads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Top Local Review Sites by Industry<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 Icon 5\" data-id=\"64280\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Icon-5-1.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"801\" data-init-height=\"801\"><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Marketing automation and customer journey<\/h4>\n<p>Every marketing action you take should be focused on guiding customers through the journey you want them to have. Marketing automation can help you create a clear path for prospects to convert and existing customers to do business with you again and refer their friends.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-automation-customer-journey\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Where Marketing Automation Fits in the Customer Journey<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/marketing-automation-for-your-consultancy\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What Marketing Automation Can Do for Your Consulting Business<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/embrace-marketing-automation\/\" style=\"font-size: 15px !important; outline: none;\"><span data-tcb_hover_state_parent=\"\">Six Reasons to Embrace Marketing Automation<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/marketing-automation-journey\/\" target=\"_blank\" style=\"\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Marketing Automation Throughout the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/blog.clickdimensions.com\/6-ways-marketing-automation-solution-can-help-improve-customer-experience\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">6 Ways a Marketing Automation Solution Can Help Improve the Customer Experience<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"13636-marketing-automation-and-customer-journey orange\" data-id=\"65841\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/13636-marketing-automation-and-customer-journey-orange.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Small Business Guide to Marketing Automation Marketing automation used to be embraced only by huge companies with many thousands (or even millions) of customers. But in recent years, small and mid-sized business owners have come to see that the technology has immense benefits for them as well.The proper implementation and use of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-64107","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Guide to Marketing Automation<\/title>\n<meta name=\"description\" content=\"Marketing automation can help business owners to communicate more effectively with their audience. Are you using this technology to its full potential?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/small-business-guide-to-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Guide to Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"Marketing automation can help business owners to communicate more effectively with their audience. Are you using this technology to its full potential?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/small-business-guide-to-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T16:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Welcome-to-the-Small-Business-Guide-to-Marketing-Automation.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Small Business Guide to Marketing Automation","description":"Marketing automation can help business owners to communicate more effectively with their audience. 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