{"id":64045,"date":"2022-08-31T03:00:39","date_gmt":"2022-08-31T09:00:39","guid":{"rendered":"https:\/\/ducttapemarketing.com\/clone-of-small-business-guide-to-crm\/"},"modified":"2022-10-24T10:16:08","modified_gmt":"2022-10-24T16:16:08","slug":"small-business-guide-to-crm","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/","title":{"rendered":"Small Business Guide to CRM"},"content":{"rendered":"<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"64256\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"Header-01\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-1.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Small Business Guide to Customer Relationship Management<span style=\"font-size: 50px; color: var(--tcb-color-6);\">.<\/span><\/h1>\n<p style=\"\">Some people mistakenly think that Customer Relationship Management (CRM) is just about using a tool to create the equivalent of a 21st Century rolodex. In reality, it&#8217;s so much more than that. It&#8217;s a comprehensive approach to interacting with prospects and customers; one that allows you to track behaviors and provide highly personalized service throughout their customer journey.You can target prospects with messaging that gives you the best shot at conversion, make sure your team is hitting all their marks to ensure an excellent customer experience, and use what you know about your current customers to find the most promising leads for your business.If you don&#8217;t yet have a structured CRM approach for your business, or you have one in place but aren&#8217;t utilizing it to its full potential, this is the guide for you. <\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#1\" data-id=\"64258\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/1-1.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"714\" data-init-height=\"800\"><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">CRM and lead generation<\/h4>\n<p style=\"\">With inbound and outbound marketing competing for your time and attention, it can sometimes be difficult to figure out how to generate the strongest leads for your business. Where do you find your prospects on the internet, and what messaging will resonate with them? CRM can help you to identify, find, and engage with the most promising leads.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/crm-generate-referrals\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Generate Referrals with Your CRM<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-lead-generation\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Email Marketing Best Practices for Lead Generation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/email-marketing-converts-leads-into-customers\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Proof Email Marketing Converts Leads Into Customers<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/relationships-leads\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Building Relationships with Your Leads<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/automate-lead-flow\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Automate the Four Key Stages of Lead Flow<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.appseconnect.com\/crm-is-going-to-change-lead-generation-in-2018\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">20 Ways CRM is Going to Change Lead Generation in 2018<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"CRM and lead generation\" data-id=\"65793\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/CRM-and-lead-generation.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#2-01\" data-id=\"64259\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-01-1.png\" style=\"\" width=\"370\" height=\"459\" data-width=\"370\" data-height=\"459\" data-init-width=\"603\" data-init-height=\"748\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#2\" data-id=\"64260\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/2-1.png\" style=\"\" width=\"75\" height=\"91\" data-width=\"75\" data-height=\"91\" data-init-width=\"660\" data-init-height=\"800\"><\/span><\/p>\n<h4 style=\"text-align: right;\">2<\/h4>\n<h4 style=\"text-align: left;\">Managing the sales pipeline<\/h4>\n<p>No matter what line of business you&#8217;re in, keeping close tabs on your sales pipeline is critical. You want to be sure you&#8217;re winning prospects over with actions and offers that build trust, and that you don&#8217;t let anyone who&#8217;s interested in your business slip through the cracks. CRM can help you to keep track of prospects, enhance your sales approach, and secure more business.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/six-ways-to-enhance-your-sales-pipeline-with-a-crm\/\"><span style=\"\" data-tcb_hover_state_parent=\"\">Six Ways to Enhance Your Sales Pipeline with a CRM<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/visitor-experience\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Concentrate on Visitor Experience to Increase Your Sales Pipeline<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/mindset-sales-prospecting\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">How to Get the Right Mindset for Prospecting and Sales<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.hatchbuck.com\/blog\/sales-funnel-crm\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Rethinking the Sales Funnel with CRM<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.agilecrm.com\/blog\/crm-sales-pipeline-management-practices\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">13 CRM Sales Pipeline Management Practices to Improve Sales<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/tuffgrowth.com\/30-minute-ppc-audit\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">10 Ways to Manage Your Sales Pipeline<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#3\" data-id=\"64262\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/3-1.png\" style=\"\" width=\"75\" height=\"62\" data-width=\"75\" data-height=\"62\" data-init-width=\"800\" data-init-height=\"664\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">Guiding the customer journey<\/h4>\n<p>The internet has changed the landscape of the customer journey. No longer a straight road, customers can encounter your brand through many channels at any time. While it&#8217;s impossible for you to exert complete control over their path, CRM can help you to guide people towards the messaging that best resonates with where they are in their journey.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/crm-driving-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">4 Tips for Driving the Customer Journey with CRM<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/building-a-relationship\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Building Relationships Through the Customer Loop<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/crm-learning-tool\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What a CRM Tool Can Tell You About Your Client&#8217;s Business<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/the-incredibly-logical-way-to-manage-customer-relationships\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Incredibly Logical Way to Manage Customer Relationships<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.mycustomer.com\/selling\/crm\/what-role-does-crm-play-in-mapping-customer-journeys\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What Roles Does CRM Play in Mapping Customer Journeys?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/best-practices\/customer-journey-maps\/\" style=\"outline: none; font-size: 15px !important;\"><span data-tcb_hover_state_parent=\"\">Customer Journey Maps: How to Guide Your Leads to Customers<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Guiding the customer journey\" data-id=\"65795\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Guiding-the-customer-journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#4-01\" data-id=\"64264\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-01-1.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#4\" data-id=\"64263\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/4-1.png\" style=\"\" width=\"75\" height=\"75\" data-width=\"75\" data-height=\"75\" data-init-width=\"800\" data-init-height=\"800\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Audience segmentation<\/h4>\n<p>No two customers are alike. They all have individual needs, wants, preferences, and attributes. And that&#8217;s precisely why you can&#8217;t treat your entire customer base as a singular unit. Segmenting your audience and targeting likeminded customers and prospects with messaging that resonates with their specific needs gives you the best shot at winning them over or keeping them around.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/crm-audience-segmentation\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Use CRM for Audience Segmentation<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/data-driven-marketing\/\"><span data-tcb_hover_state_parent=\"\">The Definitive Guide to Data-Driven Marketing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/marketing-automation-guide-for-marketers\/\" style=\"outline: none;\">Marketing Automation: A Definitive Guide for Marketers Who Want to Adopt Automation as a Strategy<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/emaas\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">EMaaS: How Email Marketing Can Be Your Agency&#8217;s Most Profitable Service<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/2018-email-marketing-predictions\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">2018 Email Marketing Predictions<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/email-list-segmentation\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">30 Ways to Slice Your Email Database for Better Email List Segmentation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#5\" data-id=\"64268\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/5-1.png\" style=\"\" width=\"75\" height=\"56\" data-width=\"75\" data-height=\"56\" data-init-width=\"800\" data-init-height=\"600\"><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Enhancing the customer experience<\/h4>\n<p>A stellar customer experience is the factor that allows your business to stand out from your competition. Your customers want to feel recognized and cared for by your company. But with the myriad of ways for customers to interact with your business, it can be tough to keep track of all the touch points. CRMs allow you to keep tabs on all of your customers and prospects and ensure that they&#8217;re receiving seamless service.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/use-crm-tool\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why It&#8217;s Time to Embrace a Real CRM Tool for Your Business<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/what-if-your-customers-could-talk-to-your-crm\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What if Your Customers Could Talk to Your CRM?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/social-crms-marketers-love\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">3 Social CRMs Marketers Will Love<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/why-different-businesses-need-different-crm-tools\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Different Businesses Need Different CRM Tools<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2018\/04\/10\/want-better-customer-experience-combine-crm-and-customer-feedback\/#6b1ab58b3fbb\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Want Better Customer Experience? Combine CRM and Customer Feedback<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.superoffice.com\/blog\/crm-customer-experience\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Use CRM to Improve the Customer Experience<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Enhancing the customer experience\" data-id=\"65797\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Enhancing-the-customer-experience.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Small Business Guide to Customer Relationship Management. Some people mistakenly think that Customer Relationship Management (CRM) is just about using a tool to create the equivalent of a 21st Century rolodex. In reality, it&#8217;s so much more than that. It&#8217;s a comprehensive approach to interacting with prospects and customers; one that allows [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-64045","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Guide to CRM<\/title>\n<meta name=\"description\" content=\"Client Relationship Management is a critical part of ensuring your deliver for customers and prospects alike. This guide takes you through the key steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Guide to CRM\" \/>\n<meta property=\"og:description\" content=\"Client Relationship Management is a critical part of ensuring your deliver for customers and prospects alike. This guide takes you through the key steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T16:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Small Business Guide to CRM","description":"Client Relationship Management is a critical part of ensuring your deliver for customers and prospects alike. 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This guide takes you through the key steps.","og_url":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2022-10-24T16:16:08+00:00","og_image":[{"url":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/","url":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/","name":"Small Business Guide to CRM","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/small-business-guide-to-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Header-01-1.png","datePublished":"2022-08-31T09:00:39+00:00","dateModified":"2022-10-24T16:16:08+00:00","description":"Client Relationship Management is a critical part of ensuring your deliver for customers and prospects alike. 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