{"id":63855,"date":"2022-08-29T19:57:09","date_gmt":"2022-08-30T01:57:09","guid":{"rendered":"https:\/\/ducttapemarketing.com\/clone-of-ultimate-guide-to-small-business-content-marketing\/"},"modified":"2022-10-24T10:03:44","modified_gmt":"2022-10-24T16:03:44","slug":"small-business-content-marketing","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/","title":{"rendered":"Ultimate Guide to Small Business Content Marketing"},"content":{"rendered":"<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"64098\" width=\"364\" data-init-width=\"601\" height=\"452\" data-init-height=\"747\" title=\"#13636 banner small business content marketing\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png\" data-width=\"364\" data-height=\"452\" oada-type=\"image\" style=\"\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Guide to Content Marketing for Small Business<span style=\"--tcb-applied-color: var$(--tcb-color-6)  !important; color: var(--tcb-color-6); font-size: 50px;\">.<\/span><\/h1>\n<p style=\"\">Content marketing is a marathon, not a sprint. It can influence customer behavior over time as you effectively communicate with your audience. This will not only help you sell products, it will help you better forecast the growth of your business.<\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span><img decoding=\"async\" loading=\"lazy\" alt=\"\" width=\"75\" height=\"84\" title=\"#13636 icon 1\" data-id=\"63975\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-1.png\" data-width=\"75\" data-height=\"84\" data-init-width=\"454\" data-init-height=\"507\" style=\"\"><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">Content Strategy<\/h4>\n<p>You must use content as your voice of strategy, and the best way to do this is to produce content that focuses on education and building trust \u2013 all based on your core business objectives and message.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-in-marketing\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">The Enduring Power of Content Marketing<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/useful-content-is-the-new-seo\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Producing Useful Content is the New SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/hub-pages-drive-seo-rankings\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Get Your Clients to Rank for Great Search Terms<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/broken-content-strategy\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Fix a Broken Content Strategy<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/intent-based-keyword-research\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">What Consultants Need to Understand About Keyword Research<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-marketing-customer-focus\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Content Marketing is About Customers, Not Keywords<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-strategy-2\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Using Content As Your Voice of Strategy<\/a><\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/hub-pages-are-game-changers\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Why Hub Pages Can Be a Game-Changer for Your Business<\/a><\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-as-an-essential-strategy\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Content as an Essential Strategy<\/a><\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-strategy\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Make Content the Voice of Strategy<\/a><\/span><\/li>\n<li><span><a href=\"https:\/\/ducttapemarketing.com\/content-is-a-verb-content-is-a-strategy\/\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">Content is a Verb, Content is a Strategy?<\/a><\/span><\/li>\n<li><span><a href=\"http:\/\/How to Use Content to Create Customers\" target=\"_blank\" data-tcb_hover_state_parent=\"\" rel=\"noopener\">How to Use Content to Create Customers<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Content-Strategy\" data-id=\"65626\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Content-Strategy.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Content Idea Generation\" data-id=\"64168\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Content-Idea-Generation.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 2\" data-id=\"63974\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-2.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"445\" data-init-height=\"496\"><\/span><\/p>\n<h4 style=\"text-align: right;\">2<\/h4>\n<h4 style=\"text-align: left;\">Content Idea Generation<\/h4>\n<p>Whether you\u2019re a novice writer or a pro, at some point you\u2019ll get writer\u2019s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you\u2019re in a rut, or simply need new topics to align with your strategy, the posts below can help.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/writers-block-content-ideas\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Remove Writer&#8217;s Block and Come Up with Awesome Content<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-keyword-research\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Do Keyword Research for Content That Generates Leads<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/whitespark.ca\/blog\/10-ways-drastically-improve-small-local-business-adwords-campaigns\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Tips to Improve Your AdWords Campaigns<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-ideas\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Find Killer Content Ideas<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/repurpose-your-old-content\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How Repurposing Your Old Content Brings New Life and New Traffic<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.copyblogger.com\/get-ideas\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Find More Content Ideas Than You&#8217;ll Ever Be Able to Create<\/span><\/a><\/span><\/li>\n<li><span style=\"\" data-tcb_hover_state_parent=\"\"><a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2017\/04\/27\/5-ways-to-come-up-with-new-blog-post-ideas-in-15-minutes-or-less\/#6b4080333c4a\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">5 Ways to Come Up with New Blog Ideas in 15 Minutes or Less<\/a><\/span><\/li>\n<li><span><a href=\"https:\/\/blog.hubspot.com\/customers\/how-to-generate-effective-content-ideas\" target=\"_blank\" data-tcb_hover_state_parent=\"\" style=\"outline: none;\" rel=\"noopener\">How to Generate Effective Content Ideas<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 3\" data-id=\"63977\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-3.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"435\" data-init-height=\"486\"><\/span><\/p>\n<h4 style=\"text-align: left;\">3<\/h4>\n<h4 style=\"text-align: left;\">The Content Journey<\/h4>\n<p>As a person moves through the customer journey, you must hit them with content throughout the process to keep them engaged with your business.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-customer-journey\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Develop Content for Every Stage of the Customer Journey<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/storytelling-helps-bottom-line\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Why Storytelling Can Help Your Business&#8217; Bottom Line<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-key-growth\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Content is No Longer King<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/content-upgrades-still-work\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Content Upgrades Still Work If Done Correctly<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/sales-content-creation\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Sales Team Dos and Don&#8217;ts for Creating Content<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/content-for-upselling\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Make Content Your Biggest Asset When Upselling Your Clients<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/developing-content-customer-journey-278510\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Developing Content for the Customer Journey<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/contentmarketinginstitute.com\/2017\/10\/audience-first-content\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Take an Audience-First Approach to Your Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"The-Content-Journey\" data-id=\"65625\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/The-Content-Journey.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Content Platforms\" data-id=\"64170\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Content-Platforms.png\" style=\"\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 4\" data-id=\"63979\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-4.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"426\" data-init-height=\"476\"><\/span><\/p>\n<h4 style=\"text-align: left;\">4<\/h4>\n<h4 style=\"text-align: left;\">Content Platforms<\/h4>\n<p>Content has grown beyond just being a tactic. Content really is air. It\u2019s the thing that powers the entire customer journey. It\u2019s the way for us to actually create the voice of our strategy.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/podcasting-high-priority\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why Podcasting Should Be a High-Priority Content Platform<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/creating-youtube-channel-videos\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Create a YouTube Channel and Rank Your Videos<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-platform\/\" style=\"outline: none;\">How to Choose the Right Content Platform<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-marketing-platforms\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Platforms to Spice Up Your Content Marketing Efforts<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/paid-content-distribution\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Are Paid Content Distribution Platforms Cost Effective?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.copyblogger.com\/great-writing-blogs-2017\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Some of the Copyblogger Team&#8217;s Favorite Writing and Content Sites<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"#13636 icon 5\" data-id=\"63981\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-icon-5.png\" style=\"\" width=\"75\" height=\"84\" data-width=\"75\" data-height=\"84\" data-init-width=\"417\" data-init-height=\"466\"><\/span><\/p>\n<h4 style=\"text-align: left;\">5<\/h4>\n<h4 style=\"text-align: left;\">Content Creation<\/h4>\n<p>For small business owners, finding the time to create high-quality content on a regular basis can seem impossible. With the ever-growing to-do list that so many business owners face, how can the content giant get taken care of without adding more to their plates?<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/outsource-content-creation\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Create Effective Content Without Adding More to Your To-Do List<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-creation-everyones-job\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Why Content Creation is Everyone&#8217;s Job<\/span><\/a><\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/low-content-engagement\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">4 Reasons Your Content May Not Get the Engagement You&#8217;re Hoping For<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/repurpose-content\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Why Consultants Need to Learn How to Repurpose Their Clients&#8217; Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-to-generate-referrals\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Use Content to Generate a Steady Flow of Leads<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/content-to-generate-referrals\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">How to Use Content to Generate Referrals<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/scale-content-creation\/\" target=\"_blank\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Do You Have a Plan to Scale Content Creation?<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketingconsultant.com\/content-creation-to-dos\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">7 Content Creation To Dos for the Busy Marketer<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/improve-content-writing\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">9 Tips to Improve Your Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/more-out-of-old-content\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Getting More Uses Out of Existing Content<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Content-Creation\" data-id=\"65624\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/10\/Content-Creation.png\" style=\"\" width=\"370\" height=\"475\" data-width=\"370\" data-height=\"475\" data-init-width=\"589\" data-init-height=\"756\" loading=\"lazy\"><\/span><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg 600w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>The video above is a replay of a recent live webinar I conducted. Combined with the text below you should <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-300x184.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services-768x471.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-300x200.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" loading=\"lazy\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg 800w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-300x194.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads-768x495.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Guide to Content Marketing for Small Business. Content marketing is a marathon, not a sprint. It can influence customer behavior over time as you effectively communicate with your audience. This will not only help you sell products, it will help you better forecast the growth of your business. Full table of contents [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-63855","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing Ideas and Strategies for Small Business<\/title>\n<meta name=\"description\" content=\"Creating the perfect marketing strategy plan for your small business requires understanding your ideal client and creating a unique brand promise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Ideas and Strategies for Small Business\" \/>\n<meta property=\"og:description\" content=\"Creating the perfect marketing strategy plan for your small business requires understanding your ideal client and creating a unique brand promise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T16:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing Ideas and Strategies for Small Business","description":"Creating the perfect marketing strategy plan for your small business requires understanding your ideal client and creating a unique brand promise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing Ideas and Strategies for Small Business","og_description":"Creating the perfect marketing strategy plan for your small business requires understanding your ideal client and creating a unique brand promise.","og_url":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_modified_time":"2022-10-24T16:03:44+00:00","og_image":[{"url":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@ducttape","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/","url":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/","name":"Content Marketing Ideas and Strategies for Small Business","isPartOf":{"@id":"https:\/\/ducttapemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png","datePublished":"2022-08-30T01:57:09+00:00","dateModified":"2022-10-24T16:03:44+00:00","description":"Creating the perfect marketing strategy plan for your small business requires understanding your ideal client and creating a unique brand promise.","breadcrumb":{"@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ducttapemarketing.com\/small-business-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/#primaryimage","url":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png","contentUrl":"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-banner-small-business-content-marketing.png"},{"@type":"BreadcrumbList","@id":"https:\/\/ducttapemarketing.com\/small-business-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ducttapemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Ultimate Guide to Small Business Content Marketing"}]},{"@type":"WebSite","@id":"https:\/\/ducttapemarketing.com\/#website","url":"https:\/\/ducttapemarketing.com\/","name":"Duct Tape Marketing","description":"","publisher":{"@id":"https:\/\/ducttapemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ducttapemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ducttapemarketing.com\/#organization","name":"Duct Tape Marketing","url":"https:\/\/ducttapemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","contentUrl":"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/05\/New-logo-Final-Transparent_Full-Color-copy.png","width":1000,"height":289,"caption":"Duct Tape Marketing"},"image":{"@id":"https:\/\/ducttapemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/ducttapemarketing","https:\/\/x.com\/ducttape","https:\/\/instagram.com\/ducttapemarketing\/","https:\/\/www.linkedin.com\/in\/ducttapemarketing","https:\/\/pinterest.com\/ducttape\/","https:\/\/www.youtube.com\/ducttapemarketing"]}]}},"_links":{"self":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages\/63855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/comments?post=63855"}],"version-history":[{"count":0,"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/pages\/63855\/revisions"}],"wp:attachment":[{"href":"https:\/\/ducttapemarketing.com\/wp-json\/wp\/v2\/media?parent=63855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}