{"id":63428,"date":"2022-08-25T12:13:40","date_gmt":"2022-08-25T18:13:40","guid":{"rendered":"https:\/\/ducttapemarketing.com\/clone-of-ultimate-guide-to-local-marketing\/"},"modified":"2024-01-31T03:39:16","modified_gmt":"2024-01-31T10:39:16","slug":"guide-local-marketing","status":"publish","type":"page","link":"https:\/\/ducttapemarketing.com\/guide-local-marketing\/","title":{"rendered":"Guide to Local Marketing"},"content":{"rendered":"<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"63475\" width=\"364\" data-init-width=\"651\" height=\"454\" data-init-height=\"812\" title=\"\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-Graphic-for-Guide-local-marketing-page-rev.png\" data-width=\"364\" data-height=\"454\" oada-type=\"image\" style=\"aspect-ratio: auto 651 \/ 812;\"><\/span><\/p>\n<h1 style=\"\">Welcome to the Ultimate Guide to Local Marketing<span>.<\/span><\/h1>\n<p style=\"\">We&#8217;ve built a complete consulting success system and network exclusively for small business marketing consultants, coaches, and agencies.<\/p>\n<h2 style=\"text-align: center;\">Marketing your local business is<\/h2>\n<h2 style=\"text-align: center;\">different than marketing, say, a software service nationwide<span style=\"color: rgb(240, 107, 63); font-size: 50px; --tcb-applied-color: rgb(240, 107, 63)  !important;\">.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"\"><span style=\"\"><span>&nbsp;There are mobile considerations, SEO considerations, content considerations, and local review sites that can make or break your local online marketing efforts. In this guide I break down the key elements and show you precisely how to take full advantage of each.<\/span><\/span><\/span><\/p>\n<h2 style=\"text-align: center; color: var(--tcb-color-8)  !important; --tcb-applied-color:var$(--tcb-color-8)  !important;\">Full table of contents<\/h2>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon5\" data-id=\"47947\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon5.png\" style=\"aspect-ratio: auto 287 \/ 297;\" width=\"68\" height=\"70\" data-width=\"68\" data-height=\"70\" data-init-width=\"287\" data-init-height=\"297\"><\/span><\/p>\n<h4 style=\"text-align: right;\">1<\/h4>\n<h4 style=\"text-align: left;\">Google My Business and citations<\/h4>\n<p style=\"\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Google My Business<\/a> is a crucial online, digital tool or service from Google that is available to local businesses or service area businesses. You have to have a business in a location to claim a profile for that location, but when you do, it does unlock some powerful tools.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-my-business-profile\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Claim and optimize your Google My Business Page<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/support.google.com\/business\/?hl=en#topic=4539639\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Google My Business Help Page<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/problems-google-business-use-phone-support-221305\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to access Google My Business Phone Support<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/guide-local-marketing\/#:~:text=Improve%20local%20SEO%20with%20Google%20My%20Business\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Improve local SEO with Google My Business<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/citations-build-successful-local-seo-strategy\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Using online business directories to build local SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/google-search-console-guide\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Guide to the New Google Search Console<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Asset 1\" data-id=\"65129\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Asset-1.png\" style=\"aspect-ratio: auto 597 \/ 744;\" width=\"370\" height=\"461\" data-width=\"370\" data-height=\"461\" data-init-width=\"597\" data-init-height=\"744\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"Asset 2\" data-id=\"65130\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/Asset-2.png\" style=\"aspect-ratio: auto 602 \/ 748;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"602\" data-init-height=\"748\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"aspect-ratio: auto 299 \/ 272;\" width=\"75\" height=\"68\" data-width=\"75\" data-height=\"68\" data-init-width=\"299\" data-init-height=\"272\" ml-t=\"-1.6718999999999937\" ml-m=\"0\"><\/span><\/p>\n<h4 style=\"text-align: right;\">2<\/h4>\n<h4 style=\"text-align: left;\">Google Ads paid local traffic<\/h4>\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"><\/a>One of the most important ways to get found today as a local business is to show up &#8211; front and center &#8211; when someone whips out their phone and searches Google for a product or service near them.Google Ads, along with a focus on SEO, is how you can dominate your market for local search.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adwords-local-businesses\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Use Google AdWords for you Local Business<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/adwords-local-business\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Guide to AdWords for Local Businesses<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/whitespark.ca\/blog\/10-ways-drastically-improve-small-local-business-adwords-campaigns\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Tips to Improve Your AdWords Campaigns<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"http:\/\/blog.ispionage.com\/adwords-extensions-local-businesses.html\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Use Local Extensions in Your AdWords Campaigns<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.wordstream.com\/negative-keywords\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Using online business directories to build local SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/tuffgrowth.com\/30-minute-ppc-audit\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The 30-minute PPC Audit Everyone Can Do<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon3\" data-id=\"47971\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon3-1.png\" style=\"aspect-ratio: auto 384 \/ 297;\" width=\"75\" height=\"58\" data-width=\"75\" data-height=\"58\" data-init-width=\"384\" data-init-height=\"297\"><\/span><\/p>\n<h4 style=\"text-align: right;\">3<\/h4>\n<h4 style=\"text-align: left;\">Local website optimization<\/h4>\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"><\/a>While there is a growing percentage of web designers who understand how to design strategically, there are still many business owners who have the \u201cmake my site pretty\u201d mentality. By not keeping SEO, content, strategy, user experience, website functionality, and design in mind, companies risk losing business opportunities.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/local-content-local-seo\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span style=\"\" data-tcb_hover_state_parent=\"\">How to Create Local Content for Local SEO<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/homepage-elements\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Must Have Homepage Elements<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/guide-to-local-seo\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">A Visual Guide to Local SEO for Small Business Websites<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.searchenginejournal.com\/guide-local-content-marketing\/155933\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">The Guide to Local Content Marketing<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span style=\"\"><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/is-your-website-ready-for-local-search-engine-traffic\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\" style=\"\">Is Your Website Ready for Local Search Engine Traffic?<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/5-ways-to-make-your-web-site-scream-local-2\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">5 Ways to Make Your Website Scream Local<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Google My Business and citations (Orange)\" data-id=\"64785\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Google-My-Business-and-citations-Orange.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"\" width=\"299\" height=\"272\"><\/span><\/p>\n<h3>Backlinks on- and offline<\/h3>\n<p>No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking.<\/p>\n<p>Getting high quality backlinks to your content is one of the more important factors in getting your content to rank. Buying links and acquiring links in shady ways is no way to go about this.<\/p>\n<ul>\n<li><a href=\"https:\/\/ducttapemarketing.com\/local-business-link-building\/\" target=\"_blank\" rel=\"noopener\">8 Ways Local Businesses Can Get Started With Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/link-building-networking\/\" target=\"_blank\" rel=\"noopener\">Why local link-building is the new networking<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/the-secret-to-link-building\/\" target=\"_blank\" rel=\"noopener\">The Secret to Building High Quality Backlinks<\/a><\/li>\n<li><a href=\"https:\/\/ducttapemarketing.com\/links-through-podcast-guesting\/\" target=\"_blank\" rel=\"noopener\">Build Backlinks with Podcast Guesting<\/a><\/li>\n<li><a href=\"https:\/\/kcwebdesigner.com\/what-is-serp-stacking-for-seo\/\" target=\"_blank\" rel=\"noopener\">What is SERP Stacking for SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/local-backlink\/213290\/\">What is a local backlink and how to find them<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/11-ways-local-businesses-can-get-links\">11 Ways for Local Businesses to Get Links<\/a><\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/2017\/09\/20\/how-to-create-a-kickass-link-building-strategy-for-local-seo\/\">How to Create a Kickass Link-Building Strategy for Local SEO<\/a><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"\" data-id=\"63468\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/08\/13636-Reviews-and-competitive-analysis.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47972\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4-1.png\" style=\"aspect-ratio: auto 299 \/ 292;\" width=\"62\" height=\"61\" data-width=\"62\" data-height=\"61\" data-init-width=\"299\" data-init-height=\"292\"><\/span><\/p>\n<h4 style=\"text-align: right;\">4<\/h4>\n<h4 style=\"text-align: left;\">Reviews and competitive analysis<\/h4>\n<p>Most local business owners are aware that positive online reviews are good for business, but over the years, I\u2019ve realized many aren\u2019t aware of just how much they can impact it. Today\u2019s consumers are increasingly relying on reviews to make decisions about the products and services they purchase.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/local-business-reviews\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">Why Reviews Are More Important Than Ever for Local Businesses<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/build-manage-online-reputation\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Tips for Managing Your Online Reputation<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/moz.com\/learn\/seo\/getting-local-reviews\" style=\"outline: none;\">Get More Local Reviews<\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchengineland.com\/local-businesses-get-good-online-reviews-build-business-214939\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Get Good Online Reviews that Build Business<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.brightlocal.com\/2017\/04\/11\/top-local-citations-by-business-category\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Top Local Review Sites by Industry<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" title=\"icon4\" data-id=\"47946\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2019\/10\/icon4.png\" style=\"aspect-ratio: auto 299 \/ 272;\" width=\"66\" height=\"60\" data-width=\"66\" data-height=\"60\" data-init-width=\"299\" data-init-height=\"272\"><\/span><\/p>\n<h4 style=\"text-align: right;\">5<\/h4>\n<h4 style=\"text-align: left;\">Backlinks on- and offline<\/h4>\n<p>No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking.Getting high quality backlinks to your content is one of the more important factors in getting your content to rank. Buying links and acquiring links in shady ways is no way to go about this.<\/p>\n<ul>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/local-business-link-building\/\" style=\"outline: none;\"><span style=\"\" data-tcb_hover_state_parent=\"\">8 Ways Local Businesses Can Get Started With Link Building<\/span><\/a>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/link-building-networking\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">Why local link-building is the new networking<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/the-secret-to-link-building\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">The Secret to Building High Quality Backlinks<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/ducttapemarketing.com\/links-through-podcast-guesting\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">Build Backlinks with Podcast Guesting<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/kcwebdesigner.com\/what-is-serp-stacking-for-seo\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What is SERP Stacking for SEO<\/span><\/a><\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/www.searchenginejournal.com\/local-backlink\/213290\/\" style=\"outline: none;\"><span data-tcb_hover_state_parent=\"\">What is a local backlink and how to find them<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/moz.com\/blog\/11-ways-local-businesses-can-get-links\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">11 Ways for Local Businesses to Get Links<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<li><span><a data-tcb_hover_state_parent=\"\" href=\"https:\/\/searchenginewatch.com\/2017\/09\/20\/how-to-create-a-kickass-link-building-strategy-for-local-seo\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><span data-tcb_hover_state_parent=\"\">How to Create a Kickass Link-Building Strategy for Local SEO<\/span><\/a><span data-tcb_hover_state_parent=\"\"><\/span>&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img decoding=\"async\" alt=\"\" title=\"#13636 Google My Business and citations (Orange) rev\" data-id=\"64789\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2022\/09\/13636-Google-My-Business-and-citations-Orange-rev.png\" style=\"aspect-ratio: auto 601 \/ 747;\" width=\"370\" height=\"460\" data-width=\"370\" data-height=\"460\" data-init-width=\"601\" data-init-height=\"747\" loading=\"lazy\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Want to find out how your local marketing efforts are performing?<\/strong><\/h3>\n<p style=\"text-align: left;\">We&#8217;ve developed a comprehensive audit process that allows us to take a deep look at your local marketing efforts including:<\/p>\n<ul>\n<li style=\"\"><span style=\"\">Your website structure and performance<\/span><\/li>\n<li style=\"\"><span style=\"\">Your local SEO efforts<\/span><\/li>\n<li style=\"\"><span style=\"\">Your content<\/span><\/li>\n<li style=\"\"><span style=\"\">Your online reputation<\/span><\/li>\n<li><span style=\"\">Your competitive landscape<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Let us give you a baseline report on how you&#8217;re doing that also includes a list of your highest priority elements to address and recommendations for how to improve every element of your local marketing.<\/p>\n<p style=\"text-align: left;\"><span>Invest in this 3rd party review so you can know exactly what&#8217;s working for you and what&#8217;s not, so you can confidently take the best possible marketing steps today.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: var(--tcb-color-6);\">100% Money&nbsp;<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: var(--tcb-color-6);\">Back Guarantee<\/span><\/p>\n<p style=\"text-align: left;\">If after we deliver your audit and plan you don\u2019t think you can use this information to dramatically improve your online marketing results, simply ask for a full refund.<\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51868\"><img width=\"600\" height=\"401\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg\" alt=\"website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/07\/domenico-loia-hGV2TfOh0ns-unsplash.jpg?resize=300%2C201&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\" title=\"How to Put Your Website At the Center of All Your Marketing\">How to Put Your Website At the Center of All Your Marketing<\/a><\/h3>\n<p>Your website is the heart of your online marketing presence. It\u2019s the one place on the internet over which you <a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/#more-51868\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/how-to-put-your-website-at-the-center-of-all-your-marketing\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"51685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg\" alt=\"podcast\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2020\/05\/juja-han-uT55XxQLQGU-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\" title=\"The Small Business Guide to Podcasting\">The Small Business Guide to Podcasting<\/a><\/h3>\n<p>The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. <a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/#more-51685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/small-business-podcasting\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44685\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/Google-Universe.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\" title=\"Small Business Guide to the Google Universe\">Small Business Guide to the Google Universe<\/a><\/h3>\n<p>While Google has a lot of different products and services, to me, the following are what truly make up Google&#8217;s <a href=\"https:\/\/ducttapemarketing.com\/google-universe\/#more-44685\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/google-universe\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44594\"><img width=\"800\" height=\"491\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg\" alt=\"marketing professional services\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/07\/marketing-professional-services.jpg?resize=768%2C471&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\" title=\"Content Tips to Help Your Professional Services Business Stand Out\">Content Tips to Help Your Professional Services Business Stand Out<\/a><\/h3>\n<p>Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is <a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/#more-44594\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/content-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44491\"><img width=\"800\" height=\"533\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg\" alt=\"grow professional service business\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/grow-professional-service-business.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\" title=\"Keys to Business Growth for Professional Services\">Keys to Business Growth for Professional Services<\/a><\/h3>\n<p>Sure, people in professional services need to be good at what they do, but\u00a0their audience hopes that&#8217;s a given. Sometimes <a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/#more-44491\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/business-growth-professional-service\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\" data-type-url=\"post_url\" data-type-display=\"default_image\" data-size=\"full\" data-post_id=\"44462\"><img width=\"800\" height=\"516\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg\" alt=\"professional service leads\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2018\/06\/professional-service-leads.jpg?resize=768%2C495&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 data-tag=\"h3\"><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\" title=\"Perfecting Your Lead Generation Efforts: A Guide for Service Professionals\">Perfecting Your Lead Generation Efforts: A Guide for Service Professionals<\/a><\/h3>\n<p>If you own a professional services business, odds are you&#8217;re trying to get leads in the door. What I often <a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/#more-44462\"><\/a><\/p>\n<p><a href=\"https:\/\/ducttapemarketing.com\/lead-generation-professional-services\/\"><span><\/span><span style=\"\"><span style=\"\">Read More<\/span><span style=\"\"><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Ultimate Guide to Local Marketing. We&#8217;ve built a complete consulting success system and network exclusively for small business marketing consultants, coaches, and agencies. Marketing your local business is different than marketing, say, a software service nationwide. &nbsp;There are mobile considerations, SEO considerations, content considerations, and local review sites that can make or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47939,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"spt_transcript":"","footnotes":""},"class_list":["post-63428","page","type-page","status-publish","has-post-thumbnail","hentry","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Guide to Local Marketing from Duct Tape Marketing<\/title>\n<meta name=\"description\" content=\"Local marketing guide and local marketing strategy with hand-picked resources, examples and how tutorials for ranking your local business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/guide-local-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide to Local Marketing from Duct Tape Marketing\" \/>\n<meta property=\"og:description\" content=\"Local marketing guide and local marketing strategy with hand-picked resources, examples and how tutorials for ranking your local business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/guide-local-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T10:39:16+00:00\" \/>\n<meta property=\"og:image\" 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