{"id":5814,"date":"2010-04-09T07:18:40","date_gmt":"2010-04-09T14:18:40","guid":{"rendered":"http:\/\/ducttapemarketing.com\/blog\/?p=5814"},"modified":"2023-12-01T03:59:24","modified_gmt":"2023-12-01T10:59:24","slug":"follow-up-is-the-momentum-building-power-tool","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/","title":{"rendered":"Follow-up Is the Momentum Building Power Tool"},"content":{"rendered":"<p><a id=\"aptureLink_7GuQRocBnu\" href=\"http:\/\/en.wikipedia.org\/wiki\/Woody%20Allen\">Woody Allen<\/a> was attributed with the quote \u2013 \u201ceighty percent of success is showing up\u201d but I would add that in marketing it\u2019s all about following up.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3162\/3004896080_ce76f584a7_m.jpg\" alt=\"follow-up\" \/>Most marketers get that at the most basic level \u2013 you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something.<\/p>\n<p>That\u2019s not really what I\u2019m talking about when it comes to follow-up. Follow-up is a mindset that must pervade every process and touch every constituent group in your business. Consistent communication by virtue of relevant follow-up is more of a way of life than a tactic.<\/p>\n<p>Below are some ways that you can take you follow-up to the next level.<\/p>\n<p><strong>With Prospects<\/strong><\/p>\n<ul>\n<li>Use autoresponders to send a series of emails or snail mails to prospects over time. This is fine way to stay top of mind and continue to build trust. Several email services such as SwiftPage and Infusionsoft can change the path of emails based on the recipient\u2019s action so you can deliver the right information.<\/li>\n<li>Connect your prospects into your CRM software and add their social media activity. Few things allow you to start connecting faster than follow-up that\u2019s informed. Don\u2019t forget to connect with these same prospects in networks such as Facebook and LinkedIn<\/li>\n<\/ul>\n<p><strong>With Customers<\/strong><\/p>\n<ul>\n<li>Create an autoresonder email series that provides additional training for products and services purchased.<\/li>\n<li>Follow up with additional company information in the form of an orientation package<\/li>\n<li>Create a follow-up process that allows you to assess with your customer the results you were able to bring<\/li>\n<li>Bring small groups of customers together to allow them to network and discuss business challenges<\/li>\n<li>Send handwritten notes of thanks to every customer<\/li>\n<\/ul>\n<p><strong>With Referrals<\/strong><\/p>\n<ul>\n<li>A referred lead is a special lead. Design a follow-up process specifically for referred leads. Let them know they are special, make them a special deal or referral gift. They will remember this process when they become a referral source too.<\/li>\n<\/ul>\n<p><strong>With Referral Sources<\/strong><\/p>\n<ul>\n<li>Follow-up to show your appreciation to anyone that sends a referral your way. You can even created tiered responses \u2013 movie tickets for a referred lead, giant bouquet for a lead that becomes a client<\/li>\n<li>Use the moment that a client tells you about a referral as way to follow-up and ask for a testimonial<\/li>\n<li>Follow up with your referral sources by communicating how a referred lead turned out, if it was the right kind of referral, the results they helped their friend get because they referred them. This is what keeps the referral tap flowing and underscores your emphasis on results.<\/li>\n<\/ul>\n<p><strong>With Suppliers<\/strong><\/p>\n<ul>\n<li>Create a communication vehicle to keep your suppliers and vendors in the loop about what\u2019s going on at your business. I\u2019m amazed at how often this can turn up opportunities and referrals.<\/li>\n<\/ul>\n<p><strong>With Staff<\/strong><\/p>\n<ul>\n<li>Add a process that forces you to conduct all hands follow-up (training) that keeps your staff involved in the marketing strategy, tactics, message and results. This once a month or once a quarter event can be the best team building follow-up process you could ever create.<\/li>\n<li>Set-up training auto responders that supplement your standard training routines.<\/li>\n<\/ul>\n<p>So, what kinds of follow-up could you add?<\/p>\n<p>Need more tips on how to grow your business? Check out our entire\u00a0<a href=\"https:\/\/ducttapemarketing.com\/marketing-professional-services\/#\">Guide to Marketing Professional Services<\/a>.<\/p>\n<p>Image credit:<a href=\"http:\/\/www.flickr.com\/photos\/quinnanya\/\">quinn.anya<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Woody Allen was attributed with the quote \u2013 \u201ceighty percent of success is showing up\u201d but I would add that in marketing it\u2019s all about following up. Most marketers get that at the most basic level \u2013 you send out a mailing, someone asks for more information, and you jump on the phone and try [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"spt_transcript":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[39,11561,4],"tags":[1021],"class_list":["post-5814","post","type-post","status-publish","format-standard","hentry","category-duct-tape-marketing","category-professional-services","category-marketing-strategy","tag-follow-up","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Follow-up Is the Momentum Building Power Tool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow-up Is the Momentum Building Power Tool\" \/>\n<meta property=\"og:description\" content=\"Woody Allen was attributed with the quote \u2013 \u201ceighty percent of success is showing up\u201d but I would add that in marketing it\u2019s all about following up. Most marketers get that at the most basic level \u2013 you send out a mailing, someone asks for more information, and you jump on the phone and try [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Duct Tape Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/ducttapemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-09T14:18:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T10:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm4.static.flickr.com\/3162\/3004896080_ce76f584a7_m.jpg\" \/>\n<meta name=\"author\" content=\"John Jantsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ducttape\" \/>\n<meta name=\"twitter:site\" content=\"@ducttape\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Jantsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Follow-up Is the Momentum Building Power Tool","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/","og_locale":"en_US","og_type":"article","og_title":"Follow-up Is the Momentum Building Power Tool","og_description":"Woody Allen was attributed with the quote \u2013 \u201ceighty percent of success is showing up\u201d but I would add that in marketing it\u2019s all about following up. Most marketers get that at the most basic level \u2013 you send out a mailing, someone asks for more information, and you jump on the phone and try [&hellip;]","og_url":"https:\/\/ducttapemarketing.com\/follow-up-is-the-momentum-building-power-tool\/","og_site_name":"Duct Tape Marketing","article_publisher":"https:\/\/facebook.com\/ducttapemarketing","article_published_time":"2010-04-09T14:18:40+00:00","article_modified_time":"2023-12-01T10:59:24+00:00","og_image":[{"url":"http:\/\/farm4.static.flickr.com\/3162\/3004896080_ce76f584a7_m.jpg","type":"","width":"","height":""}],"author":"John Jantsch","twitter_card":"summary_large_image","twitter_creator":"@ducttape","twitter_site":"@ducttape","twitter_misc":{"Written by":"John Jantsch","Est. reading time":"3 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