{"id":43860,"date":"2018-03-14T09:00:05","date_gmt":"2018-03-14T14:00:05","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?p=43860"},"modified":"2018-03-14T17:15:36","modified_gmt":"2018-03-14T22:15:36","slug":"small-business-brand-design","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/small-business-brand-design\/","title":{"rendered":"How to Build a Small Business Brand Through Design"},"content":{"rendered":"<div class=\"smart-track-player-container stp-color-0069aa-d0069aa spp-stp-desktop\" data-uid=\"2c6d2be6\"><\/div><div class=\"spp-shsp-form spp-shsp-form-2c6d2be6\"><\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/ducttape\/John_Interviews_Brad_Bouse.mp3\">Marketing Podcast with Brad Bouse<\/a><br \/>\n<a href=\"https:\/\/ducttapemarketing.com\/transcript-of-small-business-brand-design\/\">Podcast Transcript<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-43862 alignleft\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse.jpg\" alt=\"Brad Bouse\" width=\"246\" height=\"246\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse.jpg 450w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse-150x150.jpg 150w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse-300x300.jpg 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse-50x50.jpg 50w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/02\/Brad-Bouse-250x250.jpg 250w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-36171\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\" \/>My guest for this week&#8217;s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of <a href=\"http:\/\/Lightboard.io\">Lightboard<\/a>, a company that delivers great design for sales and marketing teams.\u00a0He and I discuss the role design plays in brand development and how to master it.<\/p>\n<p>For this podcast episode, I thought I would put the Lightboard process to the test as well so I engaged them to\u00a0create a PowerPoint presentation for my recent talk at Social Media Marketing World (see sample slides at the bottom of this post).<\/p>\n<p>This was a full paid gig just like the rest of the world as I wanted to experience both the end product and the process. I would say on both fronts they nailed it. Without hesitation, Lightboard has a lot to offer small businesses who are ready to embrace the awesome marketing power of great design.<\/p>\n<h3>Questions I ask Brad Bouse:<\/h3>\n<ul>\n<li>How has design changed\u00a0with the digital world?<\/li>\n<li>What role does design play in brand development?<\/li>\n<li>What are the essential elements of brand guidelines documents?<\/li>\n<\/ul>\n<h3>What you\u2019ll learn if you give a listen:<\/h3>\n<ul>\n<li>Why a brand&#8217;s design is so much more than a logo<\/li>\n<li>How to come up with a consistent design approach for content<\/li>\n<li>How to measure the ROI of design<\/li>\n<\/ul>\n<h3>Key takeaways from the episode and more about Brad Bouse:<\/h3>\n<ul>\n<li>To see a few of the many slides Lightboard created for me, scroll to the bottom of this post. You can view larger versions here: <a href=\"https:\/\/s3.amazonaws.com\/dtmtools\/Lightboard+Cover+Slide.png\">Cover<\/a>, <a href=\"https:\/\/s3.amazonaws.com\/dtmtools\/Duct+Tape+Marketing+System+and+Methodology.png\">System and Methodology description<\/a> and <a href=\"https:\/\/s3.amazonaws.com\/dtmtools\/Marketing+hourglass.png\">Marketing Hourglass slide<\/a>.<\/li>\n<li>Learn more about <a href=\"http:\/\/Lightboard.io\">Lightboard<\/a>.<\/li>\n<li>Connect with Brad Bouse on <a href=\"https:\/\/www.linkedin.com\/in\/bbouse\/\">Linkedin<\/a>.<\/li>\n<\/ul>\n<p>Want to learn more about crafting the visual elements of your brand? Be sure to check out our <a href=\"https:\/\/ducttapemarketing.com\/marketing-strategy-plan\/\">Ultimate Marketing Strategy Plan for Small Business<\/a>.<\/p>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on <\/a>iTunes, please!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44008\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice.png\" alt=\"\" width=\"1027\" height=\"510\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice.png 1027w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice-300x149.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice-768x381.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice-1024x509.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Scale-Your-Consulting-Practice-400x200.png 400w\" sizes=\"auto, (max-width: 1027px) 100vw, 1027px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44007\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/DTM-System-and-Methodology.png\" alt=\"\" width=\"1021\" height=\"567\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/DTM-System-and-Methodology.png 1021w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/DTM-System-and-Methodology-300x167.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/DTM-System-and-Methodology-768x426.png 768w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44005\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Marketing-Hourglass.png\" alt=\"\" width=\"1053\" height=\"597\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Marketing-Hourglass.png 1053w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Marketing-Hourglass-300x170.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Marketing-Hourglass-768x435.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2018\/03\/Marketing-Hourglass-1024x581.png 1024w\" sizes=\"auto, (max-width: 1053px) 100vw, 1053px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week&#8217;s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams.\u00a0He and I discuss the role design plays in brand development and how to master it. For [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"spt_transcript":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[643],"tags":[11035,11036],"class_list":["post-43860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-brad-bouse","tag-lightboard","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Small Business Brand Through Design<\/title>\n<meta name=\"description\" content=\"In this episode, John Jantsch and Brad Bouse, co-founder of Lightboard, discuss the role design plays in brand development and how to master it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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