{"id":42389,"date":"2017-10-25T08:28:07","date_gmt":"2017-10-25T13:28:07","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?p=42389"},"modified":"2023-12-01T04:01:03","modified_gmt":"2023-12-01T11:01:03","slug":"creating-memorable-moments","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/creating-memorable-moments\/","title":{"rendered":"Creating Memorable Moments for Your Customers"},"content":{"rendered":"<div class=\"smart-track-player-container stp-color-0069aa-d0069aa spp-stp-desktop\" data-uid=\"20a0092e\"><\/div><div class=\"spp-shsp-form spp-shsp-form-20a0092e\"><\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/ducttape\/John_Interviews_Chip_Heath.mp3\">Marketing Podcast with Chip Heath<\/a><br \/>\n<a href=\"https:\/\/ducttapemarketing.com\/transcript-of-creating-memorable-moments\/\">Podcast Transcript<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-42396 alignleft\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2017\/10\/Chip-Heath.jpg\" alt=\"Chip Heath\" width=\"210\" height=\"210\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-36171\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<p>Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree.<\/p>\n<p>My guest for this week&#8217;s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business,\u00a0teaching courses on business strategy and organizations. He is also the co-author, along with his brother, Dan, of numerous books, including\u00a0<em><a href=\"http:\/\/heathbrothers.com\/books\/made-to-stick\/\">Made to Stick<\/a>,\u00a0<a href=\"http:\/\/heathbrothers.com\/books\/decisive\/\">Decisive: How to Make Better Decisions in Life and Work<\/a>, <\/em>and<em>\u00a0<a href=\"http:\/\/heathbrothers.com\/books\/switch\/\">Switch: How to Change Things When Change is Hard<\/a>.<\/em> He and I discuss <a href=\"http:\/\/heathbrothers.com\/the-power-of-moments\/\"><em>The Power of Moments: Why Certain Experiences Have Extraordinary Impact<\/em><\/a>.<\/p>\n<p>Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.<\/p>\n<h3>Questions I ask Chip Heath:<\/h3>\n<ul>\n<li>Why are some trivial moments so memorable?<\/li>\n<li>Is there an art to creating memorable moments?<\/li>\n<li>Is it possible to have inauthentic memorable moments?<\/li>\n<\/ul>\n<h3>What you\u2019ll learn if you give a listen:<\/h3>\n<ul>\n<li>Why even small moments can be impactful<\/li>\n<li>How to create memorable experiences<\/li>\n<li>What the role of humor is in creating these experiences<\/li>\n<\/ul>\n<h3>Key takeaways from the episode and more about Chip Heath:<\/h3>\n<ul>\n<li>Read the first chapter of their new book and learn more about the <a href=\"http:\/\/heathbrothers.com\/\">Heath Brothers<\/a>.<\/li>\n<li>Read\u00a0<a href=\"http:\/\/heathbrothers.com\/the-power-of-moments\/\"><em>The Power of Moments: Why Certain Experiences Have Extraordinary Impact<\/em><\/a>.<\/li>\n<li>Connect on <a href=\"https:\/\/www.linkedin.com\/in\/chipheath\/\">LinkedIn<\/a>.<\/li>\n<li>Email\u00a0<a href=\"mailto:chip@heathbrothers.com\">chip@heathbrothers.com<\/a>.<\/li>\n<\/ul>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on <\/a>iTunes, please!<\/p>\n<p>Need more tips on how to grow your business? Check out our entire\u00a0<a href=\"https:\/\/ducttapemarketing.com\/marketing-professional-services\/#\">Guide to Marketing Professional Services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week&#8217;s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business,\u00a0teaching courses [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"spt_transcript":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[643,11561],"tags":[848,9567],"class_list":["post-42389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-professional-services","tag-chip-heath","tag-the-power-of-moments","post-wrapper","thrv_wrapper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating Memorable Moments for Your Customers<\/title>\n<meta name=\"description\" content=\"In this episode, John Jantsch and Chip Heath discuss The Power of Moments: Why Certain Experiences Have Extraordinary 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