{"id":39472,"date":"2017-06-21T06:09:56","date_gmt":"2017-06-21T11:09:56","guid":{"rendered":"https:\/\/ducttapemarketing.com\/?p=39472"},"modified":"2023-12-27T01:34:40","modified_gmt":"2023-12-27T08:34:40","slug":"how-to-use-content-to-generate-a-steady-flow-of-leads","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/how-to-use-content-to-generate-a-steady-flow-of-leads\/","title":{"rendered":"How to Use Content to Generate a Steady Flow of Leads"},"content":{"rendered":"

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now!<\/a> – I introduced an aggressive\u00a0initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the midpoint of the year and get a fresh restart.<\/em><\/p>\n

In post #2 of 5, I introduced –\u00a07 Must Have Elements of Every Small Business Website<\/a><\/p>\n

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Today we tackle Step #3<\/strong>\u00a0– How to Use Content to Generate a Steady Flow of Leads<\/h3>\n

If you are tired of hearing you must produce content to compete in the world of marketing today, I have good news and bad news.<\/p>\n

First the bad news\u00a0<\/strong><\/p>\n

As content continues to grow in importance in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.<\/p>\n

I\u2019ve said this many times over the last few years, but marketers these days have a lot in common with publishers and it\u2019s time to embrace this reality fully – content is air<\/a><\/p>\n

Now for the good news – you don’t need as much content as you think.<\/strong><\/p>\n

The days of pumping out thin blog posts day after day are over.<\/p>\n

For your ReStart program, here’s all you need to do. Consider writing just six blog posts<\/strong> for the rest of this year, but put a month’s worth of blood, sweat, and tears into each one. Deal?<\/p>\n

Below the complete system for turning content into leads.<\/p>\n

Here’s the system in 3 steps<\/h2>\n
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  1. Create a list of just 6 of the most useful content ideas<\/strong> for your ideal customer<\/li>\n
  2. Build a lead generating content upgrade\u00a0for each piece<\/strong><\/li>\n
  3. Start promoting each piece<\/strong> in advertising and social media (We’ll cover this tomorrow)<\/li>\n<\/ol>\n

    That’s it – execute on this over the next six months, and you’ll start generating leads.<\/p>\n

    Step 1 – What content should you produce?<\/h2>\n

    For a few years, I’ve been promoting something I call the\u00a0Total Content System<\/strong><\/a>TM<\/sup>\u00a0This is simply an approach that allows you to plan, delegate, curate, create, collaborate, repurpose and get far more out of every piece of content you produce. Once your system is in place, it will build momentum with each passing month and begin to multiply in value to your organization.<\/p>\n

    This is the approach we are going to take to develop your key content.<\/em><\/p>\n

    Through your knowledge and by using keyword tools like Google Keyword Tool<\/a> or Wordtracker<\/a>, develop a list of core content topics and assign one to each month for the next six months. (I’ve written a great deal about how to do keyword research<\/a>, and you can even get an ebook on it below.)<\/p>\n

    Each theme should be a substantial topic related to your business or industry and represent an important keyword search term. It might be helpful to think about it as a book. Each month might represent a chapter in what will ultimately make up an important body of work by the end of this year.<\/p>\n

    You can also designate terms that you know you would like to rank higher for, but currently, have little or no content that leads people online or off to you.<\/p>\n

    Check out my complete guide to keyword research here
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