{"id":15751,"date":"2014-02-10T05:53:01","date_gmt":"2014-02-10T11:53:01","guid":{"rendered":"http:\/\/ducttapemarketing.com\/blog\/?p=15751"},"modified":"2024-02-13T13:24:18","modified_gmt":"2024-02-13T20:24:18","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/ducttapemarketing.com\/content-strategy\/","title":{"rendered":"How to Make Content the Voice of Strategy"},"content":{"rendered":"

I talk about marketing strategy <\/a>a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system.<\/p>\n

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photo credit: Giandomenico Ricci<\/a> via photopin<\/a> cc<\/a><\/figcaption><\/figure>\n

Your strategy informs every marketing decision. It must be considered when you decide what products you will offer, how you will serve your customers, what your packaging looks like, what your followup entails and how you generate leads.<\/p>\n

Today, the common thread in almost every element of delivering on strategy is content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed.<\/p>\n

I know I’ve said this before and I know I’ll say it again: Waking up every morning and deciding what you are going to write on your blog does not scale.<\/p>\n

Below is a refresher of my approach to developing and implementing a content plan with your overall business objectives and strategy in mind. I’ve updated the calendar element with my plan for 2014.<\/p>\n

A Total Content System<\/strong>TM<\/sup> approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. Once your system is in place it will build momentum with each passing month and begin to multiply in value to your organization.<\/p>\n

The Total Content System goes like this:<\/em><\/p>\n